Improve Your Measurement Strategy with Help from PR News!

At PR News’ Measurement Conference on April 17-18, 2019 in Washington, D.C., you'll learn how to do just that—to tie your organization's goals to the KPIs that matter most and how to use those numbers to sharpen your next initiative. Sign up before Spring Rates expire March 29!

Featured Speakers

  • André Moraes

    Principal Analytical Lead
    Google

  • Kara Taylor

    Corporate Communications, Insights & Impact Lead
    Capital One

  • Dawn Moyer

    Data Scientist
    Vanguard

Here’s a taste of what you’ll learn

  • How to evaluate media impact and use that to drive new media strategies
  • How to set goals for and measure your influencer initiatives
  • What integrated communications really means and how to develop omnichannel messaging
  • How to evaluate the success of your social media efforts using native and other methods 
  • How to build a real-time data dashboard with the most impactful KPIs
  • How to measure crisis communications
  • What brands taking a stand means for communications and measurement
  • The challenges of AI and how to incorporate AI and machine learning into measurement efforts

Hall of Fame

For the past nine years, PRNEWS has inducted into its Hall of Fame leading lights of PR measurement for their long-standing and continued efforts in advancing and championing PR measurement, for promoting the importance and awareness of key metrics within the PR community and for playing a role in the development of measurement standards. View past inductees here.

  • Marcia DiStasio

    Associate Professor, Chair of Public Relations Department
    University of Florida
  • Corey duBrowa

    VP, Global Communications and Public Affairs
    Google
  • Gary Sheffer

    Senior Corporate Strategist
    Weber Shandwick
  • Sean Williams

    Vice President
    True Digital Communications

Agenda

Day 1 - Wednesday, April 17

Crisis Workshop

  1. 1:00 pm

    Crisis Attack Plan: Preparation, Mitigation and Recovery

    If you’re feeling like there is a new business crisis in the news every day, you’re not wrong. There were more than 800,000 crises reported in the media globally in 2017, and 2018 proved to be even more disruptive for communicators. A recent PR News survey found that only 50 percent of communicators felt that their brands were adequately prepared to respond to a crisis.

    It’s more important than ever for brands to think about crisis not in terms of if one will happen, but when. In this workshop, you’ll get a soup-to-nuts training on crisis preparation and response, including monitoring and risk assessment; choosing the right crisis team and spokesperson; considerations when drafting and communicating a response or apology and the different approaches for communicating your message on different social media platforms; and conducting an internal investigation and post-crisis review. You will build on this knowledge with a crisis simulation interactive session that will allow you to apply the skills you’ve just learned.
  2. 1:15 pm - 2:00 pm

    Before The Crisis, Part I: Risk Assessment

    Odds are your organization will experience a crisis at some point. Moreover, with social media, word of your crisis can spread around the world in seconds.

    The good news is communicators, who work across the enterprise, are extremely well placed to assess where an organization’s most vulnerable points are located. Communicators have a critical role to play in pre-crisis efforts that can prevent a situation from spiraling into a full-blown crisis.

    You will learn:
    • The basics of risk assessment, including potential social media pain points.
    • Monitoring a crisis through social listening on Facebook and Twitter.
    • Four tactics to create a sound risk-assessment protocol for your brand or organization.
    • How to plan for crisis once you’ve identified your company’s highest-risk areas, and how to ensure that plan is consistently maintained.
    • How to communicate your risk assessment findings to stakeholders.
    • Katie Paine

      Katie Paine

      CEO
      Paine Publishing
    • Kassandra Sebastian

      Kassandra Sebastian

      Director, Corporate Communications
      PenFed Credit Union
  3. 2:00 pm - 2:45 pm

    Before the Crisis, Part II: Advance Planning and Team Formation

    The best way to prepare for a crisis is to plan ahead—not respond reactively once a crisis erupts. Speed is of the essence in crisis, and response plans and resource allocation protocol must already be second nature.Studies show that the market judges a brand’s crisis response within five days of the news breaking. Within one year of a crisis, brands that are seen to have handled it well will find their valuation has risen. Brands judged as losers in a crisis will see the opposite.

    You will learn:
    • From three examples, how to best build an inter-departmental crisis team and who should staff it.
    • How to choose a spokesperson and prepare him or her for crisis management.
    • Negotiating the sometimes conflicting goals of legal protection and transparency.
    • What your crisis social media command structure should look like, with emphasis on the best monitoring tools and tactics.
    • What materials, meetings, command chains and other protocols should be prepared and approved in advance.
    • How to create a flexible and effective crisis response plan so the C-Suite and employees throughout your company are crystal clear about their responsibilities, including during evenings, weekends and holidays.
    • Hinda Mitchell

      Hinda Mitchell

      President
      Inspire PR Group
    • Margaret Standing

      Margaret Standing

      Director, Corporate Communications
      DSW Inc.
    • Marisa Long

      Marisa Long

      Vice President, Public Relations & Communications
      U.S. Green Building Council
  4. 2:45 pm - 3:00 pm

    Break

  5. 3:00 pm - 3:45 pm

    The Crisis Occurs: Reaction, Investigation and Response

    Monitoring of the social conversation has detected an issue related to your brand. Is it an issue that is quickly and easily solved? Might it require a more lengthy solution? Or is it a full-blown crisis that requires a measured response? Knowing when, if and how to react to an issue are critical parts of proper crisis management. Meanwhile, the clock is ticking and your brand’s reputation is at stake.

    You will learn:
    • Three steps to ensure that your employees are working in concert and your responses and messages in a crisis are uniform in content and tone.
    • How to conduct an internal investigation.
    • The apology: what it should contain and how it should be communicated.
    • How to respond on different social media platforms: Facebook, Twitter and LinkedIn.
    • Which areas of communications could fall through the cracks when a crisis occurs and how to mitigate against losses in these areas.
    • How to use the latest tools, apps and services essential to a crisis response.
    • How to ensure your brand’s post-crisis response builds on your crisis response narrative.
    • What should xbe covered in a crisis review.
    • Morry Smulevitz

      Morry Smulevitz

      VP, Business and Operations Communications
      Walgreens
    • Kristen Thomaselli

      Kristen Thomaselli

      VP, Public Affairs
      Qorvis Communications
    • Meg Ryan

      Meg Ryan

      Director, Communications
      Hilton
  6. 3:45 pm - 4:30 pm

    The Crisis Simulation: An Interactive Session

    The session will emphasize knowledge obtained in the previous three parts of the workshop and allow you to put these new skills into practice.The first exercise will ask attendees to apply principles of risk assessment to determine the points of highest vulnerability in organizations. The second exercise will feature our experienced crisis professionals leading a simulation of two events. They will send attendees details of both scenarios in advance. Attendees will be chosen at random to role-play in this interactive challenge.

    You will learn:
    • How to use risk assessment principles to find the most vulnerable areas of a company and propose response plans.
    • How to assemble a crisis team and prepare pre-approved responses, materials and resource allocation plans.
    • How to craft a good crisis response and apology.
    • How to balance crisis response with other communications functions.
    • Brett Bruen

      Brett Bruen

      President, Global Situation Room
      Global Situation Room, Inc.
    • Kevin Lewis

      Kevin Lewis

      Partner, Blue Engine Message & Media
      Blue Engine Message & Media

Google Workshop

  1. 1:00 pm

    Registration

  2. 1:15 pm - 2:00 pm

    Integrating Google Tools Into a Daily Communications Workflow

    In this opening session, you’ll hear from a communications professional on how they’ve incorporated Google offerings into their daily work, whether they’re monitoring web traffic or tweaking keywords for a new campaign video on YouTube. Just a few of the tools we’ll discuss the usefulness of:
    • Google Analytics
    • Youtube Analytics
    • AdWords
    • Google Search Console
    • Nati Katz

      Nati Katz

      SVP, Tech Practice
      Burson Cohn & Wolfe
    • Max Prin

      Max Prin

      Head of Technical SEO
      Merkle Inc.
  3. 2:00 pm - 2:45 pm

    Google Analytics for Communicators

    There’s no single magic metric that will prove your website efforts are successful. But Google Analytics can provide a wealth of insights as to when, how long and why users are looking at (or abandoning) your content. In this session, we’ll pinpoint the Google Analytics metrics most useful to communicators—and provide pointers for how to find them quickly.

    What we’ll cover:
    • Creating and modifying content based on metrics in Google Analytics
    • Using Google Analytics to find out how long users are spending with content
    • Determining your bounce rate, and sleuthing out the reasons why users are leaving your page
    • How to spot where there might be slow loading times or responsiveness issues
    • Paul Headley

      Paul Headley

      Director of Client Strategy
      Investis Digital
    • André  Moraes

      André Moraes

      Principal Analytical Lead
      Google
  4. 2:45 pm - 3:00 pm

    Networking Break

  5. 3:00 pm - 3:30 pm

    Keywords and Top-Ranking Content Brainstorming Session

    Work with your fellow attendees to brainstorm a list of keywords relevant to your brand that you can take back to your desk and start using in your SEO strategy. We’ll also discuss the types of content that have the potential to boost your rankings (e.g., context cards, YouTube videos), and outline a plan to deploy that content across your owned and social channels.
    • Paul Headley

      Paul Headley

      Director of Client Strategy
      Investis Digital
    • Ben Spangler

      Ben Spangler

      SEO, Performics Practices Team
      Spark Foundry
  6. 3:30 pm - 4:30 pm

    The Real "S" in PESO: Optimizing Search Across Your Digital Footprint

    Communicators are often charged with managing their brands’ Paid, Earned, Social and Owned (PESO) channels…but how does search optimization factor into that mix? While earned media is often seen as a separate function from search, earned media placements and third-party sharing of your organic content are crucial to ensuring your brand appears on the first page of Google results. And SEO tactics, like keyword searches, are essential to social media monitoring efforts. In this session, we’ll look at the important role search can play in growing and strengthening all of your digital properties.

    We’ll cover:
    • How to use SEO to bolster influencer and earned media relations efforts
    • What SEO tactics to deploy across Twitter and Facebook
    • The latest AdWords features relevant to those looking into paid search
    • How Google Analytics can help you improve your web traffic
    • Youtube’s role as the largest video search engine, and ways to make your YouTube channel more than just a video repository
    • Ben Spangler

      Ben Spangler

      SEO, Performics Practices Team
      Spark Foundry
    • Ken Madrigal

      Ken Madrigal

      Digital and Social Strategy Lead
      Verizon
    • Charles Taylor

      Charles Taylor

      SEO Manager
      Verizon

Evening Events

  1. 5:00 pm - 6:00 pm

    National Press Club Tour

  2. 6:00 pm - 7:00 pm

    Meet-Up at the Hamilton Bar with PR News Friends

    PR News is organizing a meet-up at the Hamilton bar, which is just a 5-minute walk from the National Press Club. 

Day 2 - Thursday, April 18

  1. 8:00 am - 8:30 am

    Register. Eat Breakfast. Network!

  2. 8:30 am - 8:45 am

    Your Communications Forecast

    Hear it here first. Where is the practice and craft of communications heading and what are the necessary skills to succeed? We'll share with you the latest trends and developments across the various practices of communications—from AI to marketing technology—and set the stage for the rest of the conference with a look at communicators’ progress in the measurement space.
    • McKenzie Jones

      McKenzie Jones

      Associate Digital Explorer
      Golin
  3. 8:45 am - 9:20 am

    The Barcelona 2.0 Principles in Action

    You can't have a measurement conference without addressing the Barcelona Principles and how to apply them. The International Association of the Measurement and Evaluation of Communication (AMEC) released the second version of its Barcelona Principles—which provide guidelines around measuring the effectiveness of campaigns and replacing outdated data models such as AVEs—a couple of years ago. Yet, many communicators are still in the dark as to what these principles are and how they can result in a more successful measurement strategy. Understand how the principles can be applied day-to-day in measuring communications efforts.

    You will learn:
    • Living the Principles: What each Principle means to you and your brand and how to incorporate these into your daily work
    • How to measure outcomes, not outputs
    • The alternatives to AVEs and the pitfalls of some other KPIS
    • How to make measurement more holistic
    • Why transparency and replicability are paramount
    Bonus Take-Away: The Barcelona Principles Handy Guide
    • Johna Burke

      Johna Burke

      Global Managing Director
      AMEC
  4. 9:20 am - 10:00 am

    How to Measure Relevance, Influence and Media Coverage

    AVEs have taken a back seat, while at the same time influencers are driving coverage. In order to make the business case for your media relations and influencer efforts, you need to be able to accurately measure the effectiveness of your campaigns. This session will show you how.

    You will learn: 
    • How to set goals for media and influencer coverage
    • How to measure relevance over reputation
    • Measuring output vs. outcomes
    • The proper mix of qualitative and quantitative measurement
    • How to evaluate total media impact and use results to drive strategy
    • Which types of influencers your brand needs - nano, micro, celebrity or none?
    Bonus Take-Away: Guide to Media Measurement Do's & Don'ts
    • Alan Chumley

      Alan Chumley

      Managing Director, Communications Analytics
      W2O Group
    • Chad Parizman

      Chad Parizman

      Head of Social Media and Digital Communications
      Pfizer
    • Measurement Hall of Fame inductee: Tina McCorkindale

      Measurement Hall of Fame inductee: Tina McCorkindale

      President & CEO
      Institute for Public Relations
    • Enid Maran

      Enid Maran

      Managing Director
      AirPR
  5. 10:00 am - 10:30 am

    Energizing Networking Break

    Grab some caffeine and a snack, then meet your peers and forge long-lasting connections with fellow attendees.
  6. 10:30 am - 11:35 am

    Best-in-Class Case Studies in PR Measurement 

    Learn from real-world examples, understanding how brands and agencies are navigating the complex world of communications measurement and tying communications measurement efforts to business objectives. We'll take you behind the scenes of award-winning communications campaigns to see the strategies, tactics and measurable outcomes. We'll also take a look at brands who have taken a stand on issues relevant to their audiences, and how they measured the impact of those campaigns.
    • Loryn Franco

      Loryn Franco

      Director of Public Relations
      FOCUS Brands
    • Christina Leeds, APR

      Christina Leeds, APR

      Head of Media Relations
      Amtrak
  7. 11:45 am - 12:15 pm

    Building an Integrated Communications Measurement Program That Works

    The platforms and tools have changed and advanced, but the concept of integrated communications measurement is decades old. More recently, it has become difficult to determine who owns marketing and PR efforts within organizations. And as the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omnichannel message that will resonate.

    You will learn:
    • What integrated communications measurement really means
    • 5 steps to a better integrated communications strategy
    • How to understand and break down silos between marketing and communications efforts
    • How to develop and measure effective omnichannel messaging
    • How to differentiate measurement tactics for earned, paid and owned media
    • Kieran Fagan

      Kieran Fagan

      Vice President, Communications
      Aetna, a CVS Health Company
    • Jon Chang

      Jon Chang

      Product Marketing Manager, Watson Marketing
      IBM Watson
    • Andy Whitehouse

      Andy Whitehouse

      Founder & Chairman
      Copperfield Advisory
    • Michael Toner

      Michael Toner

      Vice President of Digital Strategy
      Business Wire
  8. 12:45 pm - 1:30 pm

    Keynote Luncheon and Hall of Fame

    Get ready for some great food—and food for thought—during this networking luncheon featuring an esteemed keynoter and introducing our 2019 Hall of Fame inductees!
    • Scott Steinberg

      Scott Steinberg

  9. 1:45 pm - 2:30 pm

    Proving PR’s Worth to the C-Suite

    Tying business objectives to PR efforts, justifying budget and translating measurement data to senior leaders is a challenge all communications professionals face. This session will teach you how to keep the C-suite’s needs in mind when you conceptualize your communications programs and when it’s time to report metrics.
    You will learn:
    • How to refine data: How analytics, insight and optimization provide a foundation for strategic communication with the C-suite
    • How to become a trusted advisor to the C-suite, and how to build plans and relationships that make meetings with senior leaders successful
    • How to manage difficult conversations and tough questions with senior leaders
    • How to use color and graphics to make a compelling dashboard
    • How to set communications evaluation benchmarks
    • Kara Taylor

      Kara Taylor

      Corporate Communications, Insights & Impact Lead
      Capital One
    • Andrew Bowins

      Andrew Bowins

      SVP, Communications
      Entertainment Software Association
    • Brendon O’Donovan

      Brendon O’Donovan

      Head of Global Product Marketing
      Cision
  10. 2:30 pm - 2:45 pm

    Sweet & Salty Networking Break

  11. 2:45 pm - 3:30 pm

    Next Practices in Social Media and PR Measurement

    Every major social media platform has some form of native analytic tool, but those metrics don’t always see eye-to-eye. To truly measure social success, you need to understand the similarities and differences of how platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn tally reach and engagement. Here, social media pros and measurement mavens will show how they approach quantifying and qualifying cross-platform measures of engagement and reach.
    You will learn how to:
    • Evaluate the KPIs for social media measurement
    • Integrate AI and marketing technology into your measurement efforts
    • Design a powerhouse dashboard
    • Where and when to allocate live video efforts
    • Measure the cross-platform success of your messaging—and the types of messaging that works best for each specific platform
    • Employ each platform’s unique measurement strengths to boost reach and engagement
    • Test social media posts before boosting them
    • Use native tools on Facebook, Twitter and Instagram, LinkedIn to reach key demographics
    • Marry native analytics to external listening tools that measure your share of voice against competitors and help identify conversations you can tap into
    Bonus Take-Away: The Social Media Measurement Report
    • Dawn Moyer

      Dawn Moyer

      Data Scientist
      Vanguard
    • Ash Dhupar

      Ash Dhupar

      Chief Analytics Officer
      Publishers Clearing House
    • Matt Smith

      Matt Smith

      Social Media Specialist
      VISIT PHILADELPHIA
  12. 3:30 pm - 4:15 pm

    Preparing for and Measuring a Crisis

    Today’s news, crises and complaints travel as quickly as thumbs can type. Being prepared for a crisis is essential, and is now one of the biggest challenges for brands. This session will allow you to better prepare for the inevitable crisis, using measurement to get ahead of the problem, manage it and end it quickly.
    You will learn:
    • How 3 brands have successfully managed major crises
    • The most important KPIs for measuring crisis management success
    • How to set up a measurement system to alert you to and measure a crisis
    • How to measure sentiment in a crisis situation
    • How to prepare for crises, how to avoid them, and how to use measurement to end one more quickly
    • How to measure a crisis avoided
    Bonus Take-Away: The Crisis Management Checklist
    • Pauline Draper Watts

      Pauline Draper Watts

      Executive Vice President, Practice Chair, Measurement
      Edelman Intelligence
    • Chris Kim

      Chris Kim

      Director of Global Social Media
      Hitachi Vantara
    • Leslie Stefanik

      Leslie Stefanik

      Vice President of Marketing
      PublicRelay
  13. 4:15 pm - 4:30 pm

    What We've Learned: 17 Great Ideas from the Day!

    You won't want to miss this speed session where we remind you or reinforce some of the best gleanings from the day. Leave the PR Measurement Conference with your brain full, with new network connections and with a new look at Measurement and your role. 
  14. 4:30 pm

    Champagne & Certificates

    Join us for a Champagne Toast and pick up Your PR Measurement Certificate.

Event Sponsors:

AirPR   BurrellesLuce Business Wire Cision    Public Relay  

Media Partners:

Muck Rack amec.     IPR

Speakers

  • Andrew Bowins

    SVP, Communications
    Entertainment Software Association
  • Brett Bruen

    President, Global Situation Room
    Global Situation Room, Inc.
  • Johna Burke

    Global Managing Director
    AMEC
  • Jon Chang

    Product Marketing Manager, Watson Marketing
    IBM Watson
  • Alan Chumley

    Managing Director, Communications Analytics
    W2O Group
  • Ash Dhupar

    Chief Analytics Officer
    Publishers Clearing House
  • Marcia DiStasio

    Associate Professor, Chair of Public Relations Department
    University of Florida
  • Corey duBrowa

    VP, Global Communications and Public Affairs
    Google
  • Kieran Fagan

    Vice President, Communications
    Aetna, a CVS Health Company
  • Loryn Franco

    Director of Public Relations
    FOCUS Brands
  • Paul Headley

    Director of Client Strategy
    Investis Digital
  • Kaelan Hollon

    VP, Global & Content Protection Communications
    Motion Picture Association of America (MPAA)
  • McKenzie Jones

    Associate Digital Explorer
    Golin
  • Nati Katz

    SVP, Tech Practice
    Burson Cohn & Wolfe
  • Chris Kim

    Director of Global Social Media
    Hitachi Vantara
  • Christina Leeds, APR

    Head of Media Relations
    Amtrak
  • Marisa Long

    Vice President, Public Relations & Communications
    U.S. Green Building Council
  • Ken Madrigal

    Digital and Social Strategy Lead
    Verizon
  • Enid Maran

    Managing Director
    AirPR
  • Rich Masters

    EVP
    Qorvis Communications
  • Measurement Hall of Fame inductee: Tina McCorkindale

    President & CEO
    Institute for Public Relations
  • Hinda Mitchell

    President
    Inspire PR Group
  • André Moraes

    Principal Analytical Lead
    Google
  • Dawn Moyer

    Data Scientist
    Vanguard
  • Brendon O’Donovan

    Head of Global Product Marketing
    Cision
  • Katie Paine

    CEO
    Paine Publishing
  • Chad Parizman

    Head of Social Media and Digital Communications
    Pfizer
  • Max Prin

    Head of Technical SEO
    Merkle Inc.
  • Kassandra Sebastian

    Director, Corporate Communications
    PenFed Credit Union
  • Matt Smith

    Social Media Specialist
    VISIT PHILADELPHIA
  • Morry Smulevitz

    VP, Business and Operations Communications
    Walgreens
  • Ben Spangler

    SEO, Performics Practices Team
    Spark Foundry
  • Margaret Standing

    Director, Corporate Communications
    DSW Inc.
  • Leslie Stefanik

    Vice President of Marketing
    PublicRelay
  • Scott Steinberg

  • Charles Taylor

    SEO Manager
    Verizon
  • Kara Taylor

    Corporate Communications, Insights & Impact Lead
    Capital One
  • Michael Toner

    Vice President of Digital Strategy
    Business Wire
  • Pauline Draper Watts

    Executive Vice President, Practice Chair, Measurement
    Edelman Intelligence
  • Andy Whitehouse

    Founder & Chairman
    Copperfield Advisory
  • Sean Williams

    Vice President
    True Digital Communications

Who's Attending

You’ll Hear from Speakers and Meet Colleagues from These Organizations:

Adobe
Aetna
AMEC
Amtrak
BCW
BlueCross BlueShield of Oklahoma
Capital One
Climate Resolve
Colorado State University
Delta
Dow
Edelman Intelligence
Entertainment Software Association
FOCUS Brands
Four Seasons
Google
Hitachi Vantara
Honeywell Aerospace
Humana
IBM Watson
Johns Hopkins School of Nursing
LEO Events
Mutual of Omaha
National Housing Conference
Publishers Clearing House
Pew Research Center
SC Johnson
Sheridan College
Smithfield Foods
Unites States Postal Service
Verizon
Virginia Tech
Visit Florida
VISIT Milwaukee
W2O Group
Walgreens
Yahoo

In Just One-Day, We’ve Got You (Measurement) Covered:

Social Media Media Relations Risk Communications Measurement Dashboards The Measurement Tool Box Case Studies

If one of these words is in your title, you need to be here:

  • Communications
  • Public Relations
  • Marketing
  • Human Resources
  • Internal Communications
  • Risk Management
  • Marketing Communications
  • Content Manager
  • Digital
  • Social Media
  • Customer Experience
  • Media Relations
  • Public Affairs
  • Investor Relations
  • Influencer Relations
  • Community Relations
  • Consultant
  • CEO/GM/SVP of PR Agency or Department

Venue

The National Press Club

529 14th St. NW
Washington, DC 20045
(202) 662-7500

The National Press Club is known as "The Place Where News Happens." Global leaders in government, politics, business, music, film and sport visit the club every day. They speak here at public and private events because the press is here.

PR News does not have a room block for this event, but we do have a list of recommended hotels below that are a ten-minute walk or less from The National Press Club. 

JW Marriott Washington D.C.
Grand Hyatt Washington
The W Washington D.C.

Receive a 12% discount for airport rides at all eligible SuperShuttle airport locations nationwide. 

Nearby Hotels

Pricing/Register

Conference Only
$1,895
Super Early Bird (Expired 01-25-2019)
$795
Early Bird (Expired 02-15-2019)
$895
VIP (Expired 03-08-2019)
$1,395
Spring Rate (until 03-29-2019)
$1,895
Last-Chance (until 04-16-2019)
$1,995
Onsite (until 04-18-2019)
$2,195
Workshop & Conference
$2,095
Super Early Bird (Expired 01-25-2019)
$995
Early Bird (Expired 02-15-2019)
$1,095
VIP (Expired 03-08-2019)
$1,595
Spring Rate (until 03-29-2019)
$2,095
Last-Chance (until 04-16-2019)
$2,195
Onsite (until 04-18-2019)
$2,395
Workshops
$595.00
Crisis Workshop Only
$595.00
Google Workshop Only
$595.00

*Only one VIP Code can be used per registrant.

Are you a PR News Event Alumni? When registering choose the Alumni option! All returning event attendees can attend the conference for $795 and the workshop  and conference for only $995.

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.

Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the PR Measurement Conference so they can collectively learn, strategize and build a better measurement plan and get $100 off per ticket.

PR News Subscribers Save More: PR News subscribers save 33% on all PR News events.

Invest in your future: Attending the PR Measurement Conference is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

Questions? Contact Megan Sigg.

Networking

On-Site

The PR Measurement Conference will provide excellent networking opportunities. Beyond the sessions on every facet of measurement, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

 

  • 4 Networking Breaks
  • 2 Team Exercises with Peers
  • A tour of the National Press Club at 4 p.m. on April 17
  • A Meet-Up at The Hamilton bar with other attendees at 5:30 p.m. on April 17
  • Dutch Dine-Arounds with other attendees at 7 p.m. on April 17

Testimonials

You want to leave a conference learning at least one new approach to something. Today, I learned a number of things that I can’t wait to try once I return home. It was also such a great way to network. Keep up the great work guys. You’ve got an attendee for life.

Media Relations Manager

Your People LLC

Great event with impressive variety of thought leaders. Very good to see how these principles apply across multiple industries and applications.

VP of Corporate MarComms

Gildan Activewear Inc.

The PR News Conference was one of the best conferences I've attended in years. The speakers were informative, authentic, knowledgeable and engaging, which you don't always find.

Public Relations Manager

Michigan State University

An engaging conference well suited to attendees working in the private, public or nonprofit sector.

CCO

Sprecher Brewing Company