Improve Your Measurement Strategy with Help from PR News!
At PR News’ Measurement Conference on April 17-18, 2019 in Washington, D.C., you'll learn how to do just that—to tie your organization's goals to the KPIs that matter most and how to use those numbers to sharpen your next initiative. Sign up before the Last-Chance Rates expire April 16!
For the past nine years, PRNEWS has inducted into its Hall of Fame leading lights of PR measurement for their long-standing and continued efforts in advancing and championing PR measurement, for promoting the importance and awareness of key metrics within the PR community and for playing a role in the development of measurement standards. View past inductees here.
Monitoring of the social conversation has detected an issue related to your brand. Is it an issue that is quickly and easily solved? Might it require a more lengthy solution? Or is it a full-blown crisis that requires a measured response? Knowing when, if and how to react to an issue are critical parts of proper crisis management. Meanwhile, the clock is ticking and your brand’s reputation is at stake.
You will learn:
Check-in with the PRNEWS staff to receive your name badge and information about upcoming events, network with other attendees before the first session begins and enjoy refreshments during the opening remarks to kick off the afternoon of Google strategizing!
In this opening session, you’ll hear from a communications professional on how they’ve incorporated Google offerings into their daily work, whether they’re monitoring web traffic or tweaking keywords for a new campaign video on YouTube. Just a few of the tools we’ll discuss the usefulness of:
Communicators are often charged with managing their brands’ Paid, Earned, Social and Owned (PESO) channels…but how does search optimization factor into that mix? While earned media is often seen as a separate function from search, earned media placements and third-party sharing of your organic content are crucial to ensuring your brand appears on the first page of Google results. And SEO tactics, like keyword searches, are essential to social media monitoring efforts. In this session, we’ll look at the important role search can play in growing and strengthening all of your digital properties.
Get ready for some great food—and food for thought—during this networking luncheon featuring an esteemed keynoter and introducing our 2019 Hall of Fame inductees!
Hailed as The Master of Innovation by Fortune magazine, award-winning professional speaker Scott Steinberg is among today’s best-known trends experts and futurists, and the bestselling author of 14 books including Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty, Millennial Marketing and Lead With Your Heart. Named one of America’s top futurists by the BBC and a “top trendsetter to follow” by the Fortune 500, this leading trends expert, business insider, and analyst has covered consumer, business, entertainment, and travel trends for 600+ outlets from CNN to Rolling Stone.
In his keynote address, Scott will speak about the business or social trends will have the greatest impact on how public relations professionals operate and communicate in the future, how to speak the language of the C-Suite, and how PR pros can avoid stumbling in adapting to change.
If one of these words is in your title, you need to be here:
529 14th St. NW
Washington, DC 20045
The National Press Club is known as "The Place Where News Happens." Global leaders in government, politics, business, music, film and sport visit the club every day. They speak here at public and private events because the press is here.
PR News does not have a room block for this event, but we do have a list of recommended hotels below that are a ten-minute walk or less from The National Press Club.
Receive a 12% discount for airport rides at all eligible SuperShuttle airport locations nationwide.
*Only one VIP Code can be used per registrant.
Are you a PR News Event Alumni? When registering choose the Alumni option! All returning event attendees can attend the conference for $795 and the workshop and conference for only $995.
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
Group Rates Apply for Teams of Two or More: Join the many other companies who bring their teams to the PR Measurement Conference so they can collectively learn, strategize and build a better measurement plan and get $100 off per ticket.
PR News Subscribers Save More: PR News subscribers save 33% on all PR News events.
Invest in your future: Attending the PR Measurement Conference is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Questions? Contact Megan Sigg.
The PR Measurement Conference will provide excellent networking opportunities. Beyond the sessions on every facet of measurement, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
You want to leave a conference learning at least one new approach to something. Today, I learned a number of things that I can’t wait to try once I return home. It was also such a great way to network. Keep up the great work guys. You’ve got an attendee for life.
Great event with impressive variety of thought leaders. Very good to see how these principles apply across multiple industries and applications.
The PR News Conference was one of the best conferences I've attended in years. The speakers were informative, authentic, knowledgeable and engaging, which you don't always find.
An engaging conference well suited to attendees working in the private, public or nonprofit sector.
At the PR Measurement Conference presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their measurement tactics. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at firstname.lastname@example.org.
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