Over 2 trillion searches are conducted on Google each day. Chances are, your organization has been one of them—but what story are the search results telling about your brand?
Join PR News on July 19 in New York City to learn how to make the most of Google’s ever-expanding suite of tools to showcase your brand’s messaging the way it was intended to be seen. Network with likeminded communications professionals while you learn how to use algorithm-savvy SEO tactics to improve search rankings and your brand’s online reputation, leverage Google Analytics to report important metrics to the C-suite, produce and promote compelling YouTube video content.
What You’ll Learn:
To kick off the day, Marissa Pick, global director of B2B social media at CFA Institute, will share how she leverages Google tools to streamline her workflow and speed up otherwise time-consuming tasks.
BONUS: List of SEO Resources
You can’t buy an organic search ranking in Google results. Thus, search engine optimization is a form of earned media, relying not only on the strength of your content but on third-party referrals. In this session, we’ll look at how to use Google and SEO tools to bolster your earned media efforts.
What you’ll come away with:
BONUS: A Guide to Aligning Content With Google's New Algorithm
More than half of Cisco.com’s traffic comes from SEO. In this hands-on session you’ll learn how the tech company approaches its omnichannel SEO efforts, from user experience (UX), to Google Search Console strategy and competitor research. You’ll get a fun crash course in SEO verbiage and major concepts, as well as having the opportunity to brainstorm next steps in SEO/SEM strategy with your peers.
This session will include:
No communicator wants to see a long-ago crisis linger at the top of Google results for their company, despite their hard work to rebuild positive sentiment since. But it’s especially hard to avoid that fate if the web is awash in noisy and negative conversation around your brand. In this session, we’ll cover proactive and reactive strategies to help ensure that your brand’s Google and social media search results illustrate more of the good than the bad and the ugly.
You’ll learn how to:
BONUS: The Union of SEO & PR
No, there’s no single magic metric that will prove your efforts to improve your brand’s digital properties are successful. But Google Analytics can provide a wealth of insights as to when, how long and why users are looking at (or abandoning) your content. In this session, we’ll pinpoint the Google Analytics metrics most useful to communicators—and provide pointers for how to find them quickly.
What we’ll cover:
You and fellow attendees will work in groups to set goals for a mock communications campaign and experiment with using Google Analytics to determine key performance indicators. Our Google Analytics experts will circulate to answer your questions, point out where crucial metrics can be found in the interface and help you troubleshoot any issues. At the close of the workshop, each group will report back and discuss next steps.
Type almost any search term into Google nowadays, and a list of videos will accompany the results. That’s because YouTube is essentially the world’s second-largest search engine. Our trainer will share strategies for producing and promoting your YouTube videos as vehicles that convert viewers into subscribers, website visitors and customers.
You’ll learn how to:
As a digital communications or marketing professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Google for Communicators Boot Camp will allow you to do just that. If you need to convince your boss, here's a justification letter you can customize.
Below is a sample of who will be at the boot camp:
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Measurement Conference :
When you attend a PR News Conference we go the extra step to provide you with meaningful takeaways from our sessions.
50 Vanderbilt Ave
New York, NY 10017
PR News’ Google Boot Camp for Communicators Luncheon will take place on July 19 at The Yale Club in Midtown New York City. The venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains. If you are traveling for the luncheon and need lodging, take a look at PR News’ list of hotels in the area.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
A variety of event sponsorship opportunities
To be considered, please email Editorial Director, Steve Goldstein at email@example.com.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations.
We only accept credit card (AMEX, Visa, MasterCard) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; firstname.lastname@example.org for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to email@example.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to firstname.lastname@example.org.
Email questions to email@example.com. You may also call 1-800-777-5006 for additional assistance.
At the Google for Communicators presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at firstname.lastname@example.org.
If you would like to sponsor this event, please contact: