The press release is an old tool that communicators are using in new ways. Join PR News at the Yale Club in New York City on May 2 from 8:30 to 11:30 a.m. for its Press Release Writing Workshop, where our experts will examine how today’s efforts to amplify shareability and optimize for SEO can blend harmoniously with time-tested techniques to create a press release that wins attention and coverage from the media.
In this workshop, you’ll learn how to write catchy headlines, polish your storytelling skills and enhance them with multimedia elements that reporters value, all while ensuring that you’re also pleasing the search engines with SEO-optimized content.
Good press release writing is about more than just using the right words: They have to be in the right place. It’s imperative to cater to what reporters want and the desires of your organization at the same time, as well as observe certain traditions, but also to tell a story that arouses interest or empathy. To accomplish all these things can be a tricky balancing act. In this interactive session, our experts will assess your writing and coach you through ways to improve it.
You’ll learn how to:
A news release containing or linking to images or video can make the difference in winning coverage; a survey and accompanying infographic can provide the proof points that make your story newsworthy. But sometimes these elements can be useful, and sometimes just a distraction (or an annoyance). Our experts will discuss what makes the crucial difference for your target audience and how to execute well on the creative side.
You’ll learn how to:
Our experts will tackle the subject of search engine optimization and the various factors that must be taken into account to raise the profile of your press releases in Google search. You’ll also learn about techniques that can improve your search ranking and how to avoid “black hat” methods that can get you booted from Google searches.
You’ll learn how to:
If you spend at least a quarter of your time in any of these areas, you should attend this workshop:
50 Vanderbilt Ave
New York, NY 10017
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great! Communications Manager, CIGNA
Great workshop, speakers and venue! Loved the clean and candid approach of all speakers towards the topic at hand.External Relations, US Operations and Marketing North America, Procter & Gamble
The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend. Associate Vice President, Finn Partners
For information on sponsoring this event, contact Jonathan Politte at [email protected] or 301-354-1716
For questions related to event registrations, please contact:
If you are interested in sponsorship opportunities, please contact:
If you are interested in sponsorship opportunities, please contact: