Reputation
PR Roundup: McDonald's CEO's McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space
This week's PR Roundup features the McDonald's CEO who can't seem to catch a social media break no matter how many bites he takes, a new Onclusive report revealing which brands are winning the battle for global influence and a jar of Nutella spread that… READ FULL STORY
By Nicole Schuman

2	Crisis Management Amid Crisis, Banana Ball Benefits from Uncharacteristic Serenity Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis. READ FULL STORY By Nathan Burchfiel

Social Media & SEO
Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar
Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal. READ FULL STORY
By Ari Neugeboren

Social Impact
PRNEWS Unveils 2026 Purpose & Impact Award Winners
PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact. READ FULL STORY
By PRNEWS

5	Social Media & SEO 30 Days to AI Search Visibility: The GEO Playbook PR Leaders Need Now We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results. READ FULL STORY By Nicole Schuman

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