Messaging Diddy’s Apology Disaster: 4 Lessons in What Not to Do The internet is fuming with criticism over Diddy's recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse. READ FULL STORY By Daniel Brackins
Branding/Marketing How To Optimize Success at Your First Trade Show With a Client Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients' visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client. READ FULL STORY By Madi Olivé
