One- and Two-Day Passes Are Available

Save $400 through July 13

Join PR News’ community of communicators, including brand storytellers, PR practitioners and social media marketers Aug. 9-10 in San Francisco—the perfect setting for PR News’ Social Media Summit and Facebook for Communicators Boot Camp. Save $500 through June 29. 

The Social Media Summit will expand the playing field to explore how brands are killing it on Facebook, Instagram, Twitter and YouTube. We’ll also examine influencer marketing trends across all of the platforms, artificial intelligence, how to tie social media metrics to your company’s bottom line and SEO best practices in light of the latest changes to Google’s algorithm, among other topics.

You’ll also have a chance to network with your peers and become part of the action through interactive sessions and roundtables designed to bring the community together IRL. You’re sure to leave with not just a list of action items to bring back to the office, but new professional and personal contacts as well.

Attend and you’ll learn how to:

  • Develop your brand’s visual identity on Instagram
  • Craft highly snackable and shareable Facebook posts with appeal beyond your target audience
  • Cast and train influencers and brand ambassadors to star in your live videos
  • Incorporate artificial intelligence into your brand's strategy 
  • Use Twitter as a customer care hub
  • Measure the ROI of your paid campaign and communicate it to the C-suite
  • Align your website with Google’s new algorithm
  • Target and expand your audience via native analytic tools
  • Tell stories that shift the emphasis from the brand to the consumer

Attendees will include executives from brands like:

Agenda

  1. 8:30 am - 9:00 am

    Registration & Networking Breakfast

  2. 9:00 am - 9:15 am

    Wake-Up Call: Your Brand, Facebook's World

    It’s been an eventful year so far for Facebook—CEO Mark Zuckerberg announced a new emphasis on “meaningful interactions” (see next session), and in the nation’s capital the company is under scrutiny over the uses and abuses of its all-powerful trove of data. Good news or bad news, Facebook rolls on and its influence in our lives remains undiminished. We’ll take 15 highly caffeinated minutes to tell you where (we think!) Facebook is going and where you’re likely to follow.

    • James Nickerson

      James Nickerson

      Lead Instructor, Digital Marketing
      General Assembly
  3. 9:15 am - 9:45 am

    Drive Meaningful Interactions with Your Content Marketing on Facebook

    There’s an art and a science to creating content that attracts likes, comments and shares on Facebook. But it’s getting a little harder every day given the platform’s move to emphasize meaningful interactions—posts from friends and family—at the expense of branded content. So, how can you win the war for attention in the post-organic era? Here, we’ll provide real-world examples of campaigns that propelled meaningful action and reaction and left the audience wanting more.

    You’ll learn how to:

    • Craft highly snackable and shareable posts with appeal beyond your target audience
    • Adjust your KPIs to reflect a more engagement-centered approach
    • Spur and curate crowdsourced content that engages a community
    • Identify the most impactful calls to action
    • Develop a cross-platform strategy and distribution process
    • Grace Qaqundah

      Grace Qaqundah

      Director of Global Communications
      THX
    • Kira Sparks

      Kira Sparks

      Director of Integrated Marketing
      Indiegogo
  4. 9:45 am - 10:30 am

    How to Use Facebook Live to Engage and Delight

    Yes, YOU CAN go live on Facebook with video and wow audiences. It doesn’t matter what kind of brand you are—you can engage and delight audiences…and we’re going to show you how to do it. We’ll give you case studies that illustrate how some communicators have mastered live streaming to broadcast their brand’s most compelling stories authentically and spontaneously—and how you can too.

    You’ll learn how to:

    • Identify when it’s best to ramp up production values and when it’s best to go gritty
    • Brainstorm ideas and measurable goals for broadcast-worthy content
    • Engage your audience and address their questions in real-time without missing a beat
    • Cast and train influencers and brand ambassadors to star in your broadcast
    • Leverage other social platforms to drive more viewers to your stream
    • Rochelle Hinds

      Rochelle Hinds

      VP of Social Media
      OneUnited Bank
    • Chris Jackson

      Chris Jackson

      SVP, Social Media Strategy and Analytics
      FleishmanHillard
  5. 10:30 am - 10:50 am

    Networking Break

  6. 2:50 pm - 3:30 pm

    Crowd Force: Why You Should Be Using Facebook Groups and Pages to Build Community

    An active brand page or group can supercharge your company’s reach and engagement far beyond any single piece of content—and far beyond expectations. But how can you spark conversation, provide useful information and otherwise turn your Facebook Page or Group into a thriving 24/7 community of brand ambassadors? You’ll learn how to create and nurture Facebook communities that could become the first place a user visits when they log-on to the platform.

    You’ll learn how to:

    • Curate crowdsourced content that stirs excitement among your community
    • Use contests and sweepstakes to incentivize crowdsourcing
    • Create Facebook Pages and Groups that serve as a community hub for your audience
    • Track the impact of your community on sales and marketing KPIs
    • Issue calls to action that resonate with your community
    • Lisa Conn

      Lisa Conn

      Head of Common Ground Partnerships
      Facebook
    • Alison Sutton

      Alison Sutton

      Sr. Content Strategist
      St. Baldrick's Foundation
  7. 11:15 am - 12:00 pm

    Facebook Ads: How to Maximize ROI Despite a Small Budget

    How much does it cost to win the News Feed popularity contest? Maybe not as much as you think. In the post-organic era, a paid social strategy that optimizes your budget—and proves its value without breaking the bank—is critical. This case study will illustrate how the right messaging and creative elements can drive leads and conversions and tie paid social efforts to your overall communications strategy—without forcing you to spend an arm and a leg.

    You’ll learn how to:

    • Use A/B testing to gain quantifiable insights into post performance
    • Measure the ROI of your paid campaign, and communicate that to the C-suite
    • Leverage creative graphics to produce compelling carousel ads
    • Use paid social to attract positive earned media from journalists and influencers
    • Communicate the success of your paid social efforts to the C-suite
    • Veda Banerjee

      Veda Banerjee

      Senior Director of Communications and Digital Marketing
      Golden Gate National Parks Conservancy
    • James Nickerson

      James Nickerson

      Lead Instructor, Digital Marketing
      General Assembly
    • Ryder Meehan

      Ryder Meehan

      Principal & Strategist
      Meehan Digital
  8. 12:00 pm - 1:00 pm

    Luncheon

  9. 1:00 pm - 1:45 pm

    Rethink, Revise and Restart Your Visual Storytelling on Facebook

    Leave your tried-and-tired Facebook visuals at the office and start from scratch as you learn which types of visual are right now drawing eyes and clicks in News Feeds. Given that 90% of the information transmitted to our brain is visual—and that our brains process images 60,000 times faster than it does words—a picture is worth much more than the old cliché suggests. While storytelling is a core competency for most communicators, the visual element inherent in social media is quickly redefining narrative forms. So, how are brands using the language of images, videos, infographics and gifs to connect with their audiences?

    You’ll learn how to:

    • Develop your brand’s visual identity
    • Identify what makes a compelling story—then execute it
    • Leverage how people respond to the emotional language of images
    • Generate content that captivates and leaves your audience wanting more
    • Use technology like augmented reality, virtual reality and 360 video on Facebook
    • Amanda Miller

      Amanda Miller

      Director of Global Corporate Communications
      Paypal
    • Keely Wachs

      Keely Wachs

      Director of Communications and Company Affairs
      Clif Bar & Company
  10. 1:45 pm - 2:30 pm

    How to Use Facebook Analytics to Target (and Retarget) the Right Audience

    You don’t need a degree in computer science or demographics to uncover your customer sweet spot. Facebook’s native analytics suite can be a powerful tool to focus your campaign messaging, allowing you to target and retarget using such variables as location, age, gender, professional title, education level, interest areas, behaviors and more. But all the data sets in the world don’t mean anything unless you know how to turn them into insights—and this session will show you how.

    You’ll learn how to:

    • Target audiences that are similar to your existing customer base or that of your competitors
    • Test your campaign messaging using the platform’s native tools
    • Elevate Facebook from a microphone platform to a marketing research lab
    • Aim content at untapped interest areas to reach new users
    • Take a moderately successful campaign to the next level on the second try
    • Kelly Stone

      Kelly Stone

      Director, Global Social Media
      CompTIA
  11. 2:30 pm - 2:50 pm

    Networking Break

  12. 10:50 am - 11:15 am

    Breaking Out Of Your Comfort Zone On Facebook

    Facebook is always moving, and keeping pace is important in order for your brand to shine through. While garden-variety organic reach is a thing of the past, learning how to take the right bets on the platform can ensure your brand’s campaign is both disruptive and effective. The willingness to use Facebook for full-funnel activations, develop collaborative campaigns, and optimize your content for mobile go a long way toward turning prospects into customers, and customers into brand advocates. Here, we’ll look at strategies that can help your brand crush it on Facebook

    You’ll learn how to:

    • Turn TV creative into mobile-first, social-optimized video
    • Rethink video for direct response/lower funnel strategies 
    • Disrupt with Facebook LIVE
    • Cristian Gonzales

      Cristian Gonzales

      Senior Manager of Digital Experience and Content
      23andMe
  13. 3:30 pm - 3:45 pm

    Baker’s Dozen: 13 Key Takeaways from Today

  14. 3:45 pm

    Final Thoughts

  15. 5:00 pm - 6:30 pm

    Social Media Summit Opening Reception

  16. 7:00 pm

    Dine-Arounds

    Get to know your peers over a dinner organized at different restaurants in San Francisco. Each attendee is responsible for paying for his or her meal. 

  1. 8:00 am - 8:30 am

    Registration & Networking Breakfast

  2. 8:30 am - 9:00 am

    Opening Forum: Your Social Media Pain Points in the Post-Organic, AI-Powered Age

    We’ll kick off the day with a spirited Q&A that provides an overview of how social media strategies are evolving in a post-organic era. We'll discuss the opportunities presented by live video and influencer marketing, and also look at the powerful combination of artificial intelligence/machine learning and social media. But this interactive session is really all about you, serving as the start of a conversation between audience and speakers that will extend throughout the day, as we identify and offer solutions to your most pressing social media challenges.

    • Cheryl Mikovch

      Cheryl Mikovch

      Marketing Program Executive, IBM Digital Sales
      IBM
    • Douglas Hannan

      Douglas Hannan

      Worldwide Performance Marketing Executive, Global Technology Services
      IBM
  3. 9:00 am - 9:30 am

    Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect

    Over 90% of consumers trust word-of-mouth and user-generated content more than traditional advertising, according to Nielsen. So, it’s no surprise that influencer marketing has become a key part of many communication strategies. But it’s a young field and the rules are still in flux. How do you prove influencer marketing ROI? What’s the best strategy to find and build rapport with brand ambassadors? How are FTC regulations evolving? In this panel, we’ll teach you how to apply a multiplier effect through influencers who inspire consumers on multiple channels.

    You’ll learn how to:

    • Identify and engage the influencers most important to your audience
    • Tailor your content strategy to a specific social media platform
    • Use analytics to evaluate the cost-effectiveness of influencer marketing
    • Manage and assist influencers throughout the content creation process
    • Draft an influencer collaboration agreement
    • Krista Todd

      Krista Todd

      VP, Global Communications
      Logitech
  4. 9:30 am - 10:30 am

    Speed Networking Break

    During this fast-paced session you'll have the opportunity to meet your fellow Social Media Summit attendees, share challenges and recommend solutions. You're guaranteed to experience the ultimate in non-digital, face-to-face encounters!

  5. 10:30 am - 11:15 am

    Instagram Insider: What Brand Storytelling Success Really Looks Like

    Is your brand getting all it can out of Instagram? The platform’s phenomenal growth in just a few years has made it a prime destination for millennial and Gen Z users—and a key marketing channel for many brands. But as Instagram matures, rolling out new features on a seemingly weekly basis, it can be challenging to keep pace. In this session, we’ll explain how to leverage the platform’s full suite of features to craft visual campaigns that drive engagement and tie back to your bottom line.

    You’ll learn how to

    • Leverage key Instagram KPIs, including conversions, follower growth, engagement and click-through rates
    • Craft visual motifs (color, shapes, text) to tie to your brand identity
    • Master video and vetical visuals in the content creation process
    • Benchmark success using Instagram Stories
    • What makes the ideal mix of photo, video, lasting and ephemeral content across Instagram and Instagram Stories
    • Aaron Strout

      Aaron Strout

      Chief Marketing Officer
      W2O Group
    • Sarah Hines

      Sarah Hines

      PR & Communications Director
      UPPAbaby
  6. 11:15 am - 12:00 pm

    Measuring What Matters: How to Tie Analytics to the Bottom Line

    So much data. So many metrics. When it comes to measurement, separating the signal from the noise can be a daunting task. But at this session, analytics experts will illustrate how to identify the KPIs that spell success—and how to communicate and contextualize that success to senior leaders. After all, it’s not likes or shares the C-suite cares about. What they really want to know is how your efforts impact the ultimate KPI, your brand’s bottom line.

    You’ll learn how to:

    • Measure the impact your social media efforts have on your company’s bottom line
    • Identify the metrics that really matter—and throw away the rest
    • Use native and third-party analytic tools for Facebook, Twitter, Snapchat and Instagram
    • Measure the cross-platform success of your messaging--and the types of messaging that works best for each specific platform
    • Collect data that lead to insights, and insights that lead to conversation with the C-suite
    • Elizabeth Sorrell

      Elizabeth Sorrell

      Vice President, Audience Engagement
      Audubon Society
    • Mark Nardone

      Mark Nardone

      EVP
      PAN Communications
  7. 12:00 pm - 1:15 pm

    Keynote Luncheon and Chat With Social Media Luminaries

    PR News will recognize the first annual Social Media Luminaries, an all-star lineup of communicators who have been nominated by their peers for pioneering or furthering new methods of social media marketing. We’ll also sit down for a fireside chat and audience Q&A with our inaugural honorees.

    • Jessica McGlory

      Jessica McGlory

      Director of Paid Social
      Jellyfish
    • Ashley Frohnert

      Ashley Frohnert

      Social Media Manager
      PETA
    • Madison Dowswell

      Madison Dowswell

      Senior Manager of Global Digital Communications
      PepsiCo
  8. 1:15 pm - 2:00 pm

    How to Win the Moment (and the Customer) on Twitter

    Twitter’s real-time nature offers brands plenty of opportunities to “win the moment,” with great content. But it offers something else, something more intimate: a direct line to your audience. In many ways, Twitter has become the new customer care center, offering a one-on-one connection between brand and customer. We’ll illustrate what it takes to stand out in an ever-changing stream and showcase real-world examples of Twitter programs that delight and engage existing customers and attract new fans as well.

    You’ll learn how to:

    • Create videos and images that command attention on the platform
    • Leverage targeted interest areas to grow your following
    • Translate analytics into better content
    • Use the platform as a customer care hub
    • Emulate top brands whose tweets and real-world tactics get big results
    • Nina Mishkin

      Nina Mishkin

      Brand & Content Strategy Lead
      Twitter
    • Susan Chang

      Susan Chang

      Head of Social Media
      Dropbox
  9. 2:00 pm - 2:45 pm

    Birds of a Feather Roundtables

    During this session, you’ll network and brainstorm with your peers on one of six topics, from Snapchat to LinkedIn. At the end of the day, the moderators of these free-form roundtable discussions will share one key takeaway from each group with the audience.

    Among the topics:

    • YouTube
    • Facebook
    • Twitter
    • Snapchat
    • Instagram
    • LinkedIn
  10. 2:45 pm - 3:00 pm

    Networking Break

  11. 3:00 pm - 3:30 pm

    State-of-the-Art SEO: Your Content's Not King If It's Not on Page 1 of a Google Search

    The ever-changing rules of SEO can make yesterday’s best practices obsolete in a hurry. Don’t be left behind! In this session, we’ll explain what Google’s latest changes mean for your brand, how voice and image search is impacting SEO strategies and ultimately, how to optimize your images and words to ensure the best (search) results. We’ll also offer a rundown of tools and resources that can help your brand raise its online profile and keep your audience coming back for more.

    You’ll learn how to:

    • Optimize the content that matters most to your audience
    • Align your website with Google’s new algorithm
    • Analyze your website to determine whether it’s optimized for search
    • Use the latest tools to uncover new SEO opportunities
    • Ensure your site responds well to voice search
    • Ali Haris

      Ali Haris

      Sr. Manager, SEO
      Macy's
  12. 3:30 pm - 4:00 pm

    Facebook Communications: Do’s and Don’ts (Q&A)

    When it comes to social media, the conversation always finds its way back to the biggest of them all. During this moderated Q&A, our panel will illustrate how their brands have adjusted to Facebook’s constant changes. Which tried and true “best practices” of yesterday should be thrown out? What new skills are needed to ensure that your brand’s content breaks through to the News Feed? Is organic really dead? Get all of your Facebook questions answered here.

    You’ll learn how to:

    • Curate user-generated and crowdsourced content that engages a community
    • Produce live video that humanizes your brand
    • Create Facebook Pages and Groups that serve as a hub for your community
    • Identify what makes a compelling story—then execute it
    • Defy conventional wisdom by producing content that reaches your target audience organically
    • Lauren Friedman

      Lauren Friedman

      Head of Global Social Business Enablement
      Adobe
    • Martha Kalman

      Martha Kalman

      SVP
      Edelman Digital
  13. 4:00 pm - 4:30 pm

    Birds of a Feather Takeaways and Closing Remarks

    We’ll end the day the same way we started it—hearing from you! During this closing session, you’ll be given key takeaways on all of the social platforms from each Birds of a Feather moderator as we circle back to the beginning of the day to make sure we’ve addressed your most pressing challenges and opportunities.

  14. 4:30 pm - 4:50 pm

    Champagne Toast, Raffle Giveaways and Certificates of Completion

Speakers

  • Veda Banerjee

    Senior Director of Communications and Digital Marketing
    Golden Gate National Parks Conservancy
  • Susan Chang

    Head of Social Media
    Dropbox
  • Lisa Conn

    Head of Common Ground Partnerships
    Facebook
  • Madison Dowswell

    Senior Manager of Global Digital Communications
    PepsiCo
  • Lauren Friedman

    Head of Global Social Business Enablement
    Adobe
  • Ashley Frohnert

    Social Media Manager
    PETA
  • Cristian Gonzales

    Senior Manager of Digital Experience and Content
    23andMe
  • Douglas Hannan

    Worldwide Performance Marketing Executive, Global Technology Services
    IBM
  • Ali Haris

    Sr. Manager, SEO
    Macy's
  • Rochelle Hinds

    VP of Social Media
    OneUnited Bank
  • Sarah Hines

    PR & Communications Director
    UPPAbaby
  • Chris Jackson

    SVP, Social Media Strategy and Analytics
    FleishmanHillard
  • Martha Kalman

    SVP
    Edelman Digital
  • Jessica McGlory

    Director of Paid Social
    Jellyfish
  • Ryder Meehan

    Principal & Strategist
    Meehan Digital
  • Cheryl Mikovch

    Marketing Program Executive, IBM Digital Sales
    IBM
  • Amanda Miller

    Director of Global Corporate Communications
    Paypal
  • Nina Mishkin

    Brand & Content Strategy Lead
    Twitter
  • Mark Nardone

    EVP
    PAN Communications
  • James Nickerson

    Lead Instructor, Digital Marketing
    General Assembly
  • Grace Qaqundah

    Director of Global Communications
    THX
  • Elizabeth Sorrell

    Vice President, Audience Engagement
    Audubon Society
  • Kira Sparks

    Director of Integrated Marketing
    Indiegogo
  • Kelly Stone

    Director, Global Social Media
    CompTIA
  • Aaron Strout

    Chief Marketing Officer
    W2O Group
  • Alison Sutton

    Sr. Content Strategist
    St. Baldrick's Foundation
  • Krista Todd

    VP, Global Communications
    Logitech
  • Keely Wachs

    Director of Communications and Company Affairs
    Clif Bar & Company

Networking

Meet New Friends, while Connecting with Colleagues from Past PR News Conferences!

The Facebook Boot Camp and Social Media Summit will provide excellent networking opportunities. Beyond the sessions on every facet of digital communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days. You'll also have the chance to connect over delicious San Francisco cusine during Dine-Arounds on August 9 at Fallaron, which features coastal cusine and Scala's Bistro, which has Italian fare. 

Networking Opportunities Include:

  • Opening Reception
  • Dine-Around
  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • Team Exercises with Peers
Sunrise Walk
Yoga
Wine Tasting

Who’s Attending?

As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The PR News Summit will allow you to do just that. Take a look at a few of the organizations that have signed up to attend this year: 

Target
Geico
Delta
Southwest Airlines
Comcast
TED Conferences
PennState
Macy's
Facebook
Go Daddy
Twitter
Taco Bell
Airbnb
Random Acts of Kindness
The David & Lucile Packard Foundation
Federal Housing Finance Agency
IBM
Children's Hospital Colorado
FleishmanHillard
Glodow-Nead
Carpet One
Sun-Maid
Root Insurance Company
Sutter Health Plus

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Summit:

  • Digital PR
  • Marketing Communications
  • Communications
  • Marketing
  • Public Relations
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • External Communications
  • Internal Communications
  • Lead Generation
  • Measurement
  • Media Relations
  • Public Affairs/Issues Management
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Attendee Bonuses

When you attend a PR News event we go the extra step to provide you with meaningful takeaways from our sessions, and these attendee bonuses:

  • PR News' Social Media Guidebook ($400 value)
  • Executive Summary - we take notes for you!
  • Essentials for a Successful Facebook Video Strategy
  • Best Practices for Promoting Facebook Live Viewership
  • What You Should Measure on Snapchat
  • How to Find and Attract the Right Influencers for Your Brand

You'll take away practical knowledge on how to:

  • Paid social strategies
  • How to shift your measurement strategy from metrics to insights
  • Media relations tactics to enhance relationships with journalists
  • How to manage a crisis in real-time
  • How to work with influencers and what to do with user generated contet
  • The future of PR, marketing and social media
  • Trends that will define communications in 2018

Hotel Block

Grand Hyatt

345 Stockton Street
San Francisco, CA 94108

Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool.

Book Your Room at the Venue: We have a discounted room block rate of $309/night from the dates of August 8 through August 11. This rate ENDS July 18, 2018. 

Pricing

June 30-July 13: VIP Rates

  • Both Days

    $1540
    Register
    Valid until
    July 13, 2018
  • SMS Only

    $1145
    Register
    Valid until
    July 13, 2018
  • FB Boot Camp

    $1045
    Register
    Valid until
    July 13, 2018

July 14-27: Never-Too-Late Rates

  • Both Days

    $1590
    Register
    Valid until
    July 27, 2018
  • SMS Only

    $1195
    Register
    Valid until
    July 27, 2018
  • FB Boot Camp

    $1095
    Register
    Valid until
    July 27, 2018

July 28-August 8: Last Chance Rates

  • Both Days

    $1640
    Register
    Valid until
    August 08, 2018
  • SMS Only

    $1245
    Register
    Valid until
    August 08, 2018
  • FB Boot Camp

    $1145
    Register
    Valid until
    August 08, 2018

August 9-10: On-Site Rates

  • Both Days

    $1940
    Register
    Valid until
    August 10, 2018
  • SMS Only

    $1545
    Register
    Valid until
    August 10, 2018
  • FB Boot Camp

    $1395
    Register
    Valid until
    August 10, 2018

Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates. 

PR News Subscribers Save More: PR News subscribers save 15% on the Social Media Summit and all PR News events.

Questions? Contact Jessica Placencia

Invest in your future: Attending Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.

Team Rates: join the many other companies who bring their teams to the Social Media Summit so they can collectively learn, strategize and build a better mousetrap.

FAQs

General FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

What is the Social Media Summit?

The Summit is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing storytelling, social media influenceres and micro influencers, video, crisis management, social media analytics, SEO, paid social, integrated communications and so much more. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all offf!

Does PR News have a hotel room block?

Yes, we have arranged a room block at the Grand Hyatt for $309/night from the dates of August 8 through August 11. Book your room by July 18 to take advantage of this discounted rate.

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Sales Director Katie Sullivan at ksullivan@accessintel.com to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

Registration FAQs

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Social Media Summit that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Sponsor

At the Social Media Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at ksullivan@accessintel.com.

PR News Gives Back with Feeding America

The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Social Media Summit ticket sales will go to Feeding America.

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