Only 5 Seats Left!
Join PR News’ community of communicators, including brand storytellers, PR practitioners and social media marketers Aug. 9-10 in San Francisco—the perfect setting for PR News’ Social Media Summit and Facebook for Communicators Boot Camp. Save $500 through June 29.
The Social Media Summit will expand the playing field to explore how brands are killing it on Facebook, Instagram, Twitter and YouTube. We’ll also examine influencer marketing trends across all of the platforms, artificial intelligence, how to tie social media metrics to your company’s bottom line and SEO best practices in light of the latest changes to Google’s algorithm, among other topics.
You’ll also have a chance to network with your peers and become part of the action through interactive sessions and roundtables designed to bring the community together IRL. You’re sure to leave with not just a list of action items to bring back to the office, but new professional and personal contacts as well.
Attend and you’ll learn how to:
Advice From Twitter on How to Win the Social Media Moment
- Nina Mishkin, Twitter
The Cold-Scroll Reality of Facebook Live
- Chris Jackson, FleishmanHillard
6 Influencer Marketing Tactics from Logitech’s VP of Global Communications
- Krista Todd, Logitech
How Audubon Society’s Social Marketing Programs Take Flight
- Elizabeth Sorrell, Audubon Society
Sponsored by:
It’s been an eventful year so far for Facebook—CEO Mark Zuckerberg announced a new emphasis on “meaningful interactions” (see next session), and in the nation’s capital the company is under scrutiny over the uses and abuses of its all-powerful trove of data. Good news or bad news, Facebook rolls on and its influence in our lives remains undiminished. We’ll take 15 highly caffeinated minutes to tell you where (we think!) Facebook is going and where you’re likely to follow.
There’s an art and a science to creating content that attracts likes, comments and shares on Facebook. But it’s getting a little harder every day given the platform’s move to emphasize meaningful interactions—posts from friends and family—at the expense of branded content. So, how can you win the war for attention in the post-organic era? Here, we’ll provide real-world examples of campaigns that propelled meaningful action and reaction and left the audience wanting more.
You’ll learn how to:
Yes, YOU CAN go live on Facebook with video and wow audiences. It doesn’t matter what kind of brand you are—you can engage and delight audiences…and we’re going to show you how to do it. We’ll give you case studies that illustrate how some communicators have mastered live streaming to broadcast their brand’s most compelling stories authentically and spontaneously—and how you can too.
You’ll learn how to:
Facebook is always moving, and keeping pace is important in order for your brand to shine through. While garden-variety organic reach is a thing of the past, learning how to take the right bets on the platform can ensure your brand’s campaign is both disruptive and effective. The willingness to use Facebook for full-funnel activations, develop collaborative campaigns, and optimize your content for mobile go a long way toward turning prospects into customers, and customers into brand advocates. Here, we’ll look at strategies that can help your brand crush it on Facebook
You’ll learn how to:
How much does it cost to win the News Feed popularity contest? Maybe not as much as you think. In the post-organic era, a paid social strategy that optimizes your budget—and proves its value without breaking the bank—is critical. This case study will illustrate how the right messaging and creative elements can drive leads and conversions and tie paid social efforts to your overall communications strategy—without forcing you to spend an arm and a leg.
You’ll learn how to:
Leave your tried-and-tired Facebook visuals at the office and start from scratch as you learn which types of visual are right now drawing eyes and clicks in News Feeds. Given that 90% of the information transmitted to our brain is visual—and that our brains process images 60,000 times faster than it does words—a picture is worth much more than the old cliché suggests. While storytelling is a core competency for most communicators, the visual element inherent in social media is quickly redefining narrative forms. So, how are brands using the language of images, videos, infographics and gifs to connect with their audiences?
You’ll learn how to:
You don’t need a degree in computer science or demographics to uncover your customer sweet spot. Facebook’s native analytics suite can be a powerful tool to focus your campaign messaging, allowing you to target and retarget using such variables as location, age, gender, professional title, education level, interest areas, behaviors and more. But all the data sets in the world don’t mean anything unless you know how to turn them into insights—and this session will show you how.
You’ll learn how to:
An active brand page or group can supercharge your company’s reach and engagement far beyond any single piece of content—and far beyond expectations. But how can you spark conversation, provide useful information and otherwise turn your Facebook Page or Group into a thriving 24/7 community of brand ambassadors? You’ll learn how to create and nurture Facebook communities that could become the first place a user visits when they log-on to the platform.
You’ll learn how to:
Get to know your peers over a dinner organized at different restaurants in San Francisco. Each attendee is responsible for paying for his or her meal.
We’ll kick off the day with a spirited Q&A that provides an overview of how social media strategies are evolving in a post-organic era. We'll look at the powerful combination of artificial intelligence/machine learning and social media. But this session is really all about you, serving as the start of a conversation between audience and speakers that will extend throughout the day, as we identify and offer solutions to your most pressing future-focused social media challenges.
Over 90% of consumers trust word-of-mouth and user-generated content more than traditional advertising, according to Nielsen. So, it’s no surprise that influencer marketing has become a key part of many communication strategies. But it’s a young field and the rules are still in flux. How do you prove influencer marketing ROI? What’s the best strategy to find and build rapport with brand ambassadors? How are FTC regulations evolving? In this panel, we’ll teach you how to apply a multiplier effect through influencers who inspire consumers on multiple channels.
You’ll learn how to:
During this fast-paced session you'll have the opportunity to meet your fellow Social Media Summit attendees, share challenges and recommend solutions. You're guaranteed to experience the ultimate in non-digital, face-to-face encounters!
Is your brand getting all it can out of Instagram? The platform’s phenomenal growth in just a few years has made it a prime destination for millennial and Gen Z users—and a key marketing channel for many brands. But as Instagram matures, rolling out new features on a seemingly weekly basis, it can be challenging to keep pace. In this session, we’ll explain how to leverage the platform’s full suite of features to craft visual campaigns that drive engagement and tie back to your bottom line.
You’ll learn how to
So much data. So many metrics. When it comes to measurement, separating the signal from the noise can be a daunting task. But at this session, analytics experts will illustrate how to identify the KPIs that spell success—and how to communicate and contextualize that success to senior leaders. After all, it’s not likes or shares the C-suite cares about. What they really want to know is how your efforts impact the ultimate KPI, your brand’s bottom line.
You’ll learn how to:
PR News will recognize the first annual Social Media Luminaries, an all-star lineup of communicators who have been nominated by their peers for pioneering or furthering new methods of social media marketing. We’ll also sit down for a fireside chat and audience Q&A with our inaugural honorees.
Twitter’s real-time nature offers brands plenty of opportunities to “win the moment,” with great content. But it offers something else, something more intimate: a direct line to your audience. In many ways, Twitter has become the new customer care center, offering a one-on-one connection between brand and customer. We’ll illustrate what it takes to stand out in an ever-changing stream and showcase real-world examples of Twitter programs that delight and engage existing customers and attract new fans as well.
You’ll learn how to:
During this session, you’ll network and brainstorm with your peers on one of five topics, from YouTube to LinkedIn. At the end of the day, the moderators of these free-form roundtable discussions will share one key takeaway from each group with the audience.
Among the topics:
The ever-changing rules of SEO can make yesterday’s best practices obsolete in a hurry. Don’t be left behind! In this session, we’ll explain what Google’s latest changes mean for your brand, how voice and image search is impacting SEO strategies and ultimately, how to optimize your images and words to ensure the best (search) results. We’ll also offer a rundown of tools and resources that can help your brand raise its online profile and keep your audience coming back for more.
You’ll learn how to:
When it comes to social media, the conversation always finds its way back to the biggest of them all. During this moderated Q&A, our panel will illustrate how their brands have adjusted to Facebook’s constant changes. Which tried and true “best practices” of yesterday should be thrown out? What new skills are needed to ensure that your brand’s content breaks through to the News Feed? Is organic really dead? Get all of your Facebook questions answered here.
You’ll learn how to:
We’ll end the day the same way we started it—hearing from you! During this closing session, you’ll be given key takeaways on all of the social platforms from each Birds of a Feather moderator as we circle back to the beginning of the day to make sure we’ve addressed your most pressing challenges and opportunities.
The Facebook Boot Camp and Social Media Summit will provide excellent networking opportunities. Beyond the sessions on every facet of digital communications, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days. You'll also have the chance to connect over delicious San Francisco cusine during Dine-Arounds on August 9 at Fallaron, which features coastal cusine and Scala's Bistro, which has Italian fare.
As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The PR News Summit will allow you to do just that. Take a look at a few of the organizations that have signed up to attend this year:
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Summit:
When you attend a PR News event we go the extra step to provide you with meaningful takeaways from our sessions, and these attendee bonuses:
345 Stockton Street
San Francisco, CA 94108
Contemporary, Spanish-style architecture sets the scene for a memorable retreat at our oceanfront Huntington Beach hotel. Wake to shimmering views of the Pacific Ocean from your private balcony and fill your day with adventure, from surfing lessons to nearby Orange County arts and entertainment. Pamper yourself with a relaxing treatment at Pacific Waters Spa or sip and savor in the sun at the lagoon-style pool. Book your room today!
Nonprofit/Government Discounts: Nonprofit and government organizations receive an additional $200 off current rates.
PR News Subscribers Save More: PR News subscribers save 15% on the Social Media Summit and all PR News events.
Questions? Contact Jessica Placencia
Invest in your future: Attending Social Media Summit is the equivalent of 24 hours of time with a strategic consultant or spending a few weeks in a graduate-level business course. Plus, the people connections you’ll make are invaluable. Register now and commit to taking your career and your department to the next level.
Team Rates: join the many other companies who bring their teams to the Social Media Summit so they can collectively learn, strategize and build a better mousetrap.
The PR News Group is a go-to source that serves the communications and marketing community at corporations,
The Summit is a two-day conference where you’ll become immersed in real-world, tactical case studies detailing storytelling, social media influenceres and micro influencers, video, crisis management, social media analytics, SEO, paid social, integrated communications and so much more. We also give you plenty of opportunities to connect with other participants through scheduled networking breaks, off-site activities and an opening reception to kick it all offf!
Yes, we have arranged a room block at the Grand Hyatt for $309/night from the dates of August 8 through August 11. Book your room by July 18 to take advantage of this discounted rate.
A variety of event sponsorship opportunities
To be considered, please email Editorial Director, Steve Goldstein at [email protected].
You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; [email protected].
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; [email protected] for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to [email protected]. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to [email protected].
Email questions to [email protected]. You may also call 1-800-777-5006 for additional assistance.
At the Social Media Summit presented by PR News, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Hurry, Only a Limited Number of Sponsorships are Available! For information about sponsorship packages, please contact Katie Sullivan at [email protected].
The Feeding America network is the nation’s largest domestic hunger-relief organization with 200 food banks and 60,000 food pantries and meal programs. Together with individuals, charities, businesses and government we can end hunger. A portion of the PR News' Social Media Summit ticket sales will go to Feeding America.
For questions related to event registrations, please contact:
If you are interested in sponsorship opportunities, please contact:
For information on programming and speakers, please contact: