December 6-7, 2017 | Washington, D.C.

Improve your media relations strategy!

Join PR News at the National Press Club in Washington, D.C. on December 6-7 for the Media Relations Next Practices Conference, where communications professionals will learn how to increase awareness of their brand and drive business results. You and your team will come away with specific real-world case study examples of successful visual storytelling in media pitching, best practices in establishing and maintaining influencer relations, live broadcasting by brands and unified messaging during a crisis. All-Access Pass members also get admission to the Day 1 Video Boot Camp taking place on December 6.

Learn more about the Media Relations Working Group! 

Sponsored by:
    Cision       Commcore

Media Partner: 

Topics we'll cover:

  • Storytelling
  • Media Pitching
  • Measurement
  • Analytics
  • Influencer Relations
  • Social Media Marketing
  • Paid, Earned, Owned and Social
  • Best Media Relations Tools

Agenda | Register

Why attend PR News' annual Media Relations Conference on December 7 in Washington, D.C.? You want real insights on media pitching, influencer relations and crisis management as well as proven video tips from our top-notch speakers at brands like Hilton Worldwide, Washington Post, C-SPAN, IBM, Ogilvy Public Relations, Cystic Fibrosis Foundation, Airbnb and SAP. 

Media Relations Conference attendees will learn how to:

  • Strike lasting relationships with reporters on platforms like Twitter, Facebook and LinkedIn that will help you get your pitches heard
  • Produce video, images and use data visualization techniques to elevate your stories
  • Translate your brand’s story to fit trending topics on platforms like Facebook, Twitter and Snapchat
  • Build a brand newsroom for maximum output and coverage
  • Create a successful media relations dashboard with specific KPIs for each aspect of your campaign
  • Identify and engage influencers who are most important to your target audience
  • Frame your pitch with data and analytics that prove a story’s traffic-driving bona fides
  • Develop your brand’s visual identity and convey your message on video
  • Create social posts, emergency websites and other digital assets in anticipation of a crisis
  • Build an organizational command structure that keeps messaging precise and consistent
  • Craft emails and subject lines that are most likely to get noticed, and the best and worst times to send them
  • Target influencers and groups of likeminded individuals to spark discussions and help them build community around your brand

Agenda | Register

Join us at The National Press Club in Washington, D.C. on December 6, 2017, for PR News’ Video Boot Camp. At this event, brand communicators will share how they’ve used video on Facebook, Instagram, YouTube and beyond to engage their audiences and deliver their brand’s messages more effectively than ever before.

Your brand may not be able to score an appearance on Good Morning America (or at least, not as often as you’d like), but online video is quickly becoming the next-best thing—and in some ways, better. In this PR News boot camp, our expert trainers will discuss the kind of content that earns engagement, the tools and techniques to get that content looking its best and even how you can come out from behind the scenes to take your place in front of the camera as a host and brand ambassador. Then, they’ll discuss how all of this is integrated via real-world case studies.

Video Boot Camp attendees will learn how to:

  • The editing techniques to use and the software available for your budget
  • How and where to use different kinds of shots (close-ups, establishing shots, etc.) within a video
  • How to color-grade and post-process to get your video looking perfect
  • How to use music, voiceover, diegetic and non-diegetic sound
  • Shooting and using B-roll to flesh out your video
  • Utilize bridging techniques in an interview setting to guide the conversation
  • Determine when to go handheld and when to use a tripod
  • Use lighting equipment and techniques to make the video look professional
  • Select the right camera, lens and microphone for the job
  • Shop for the best items available on low, medium and high budgets
  • Stay on message, even when you need to improvise
  • Know what to learn about your audience as you develop your video strategy
  • Incorporate audience research into your video message
  • Measure performance and identifying which metrics are actually important
  • Tie results to business outcomes and set expectations for executives
  • Create behind-the-scenes streams from exclusive events
  • Put together telethon-style donation drives for nonprofits
  • Anticipatory / Countdown videos that get viewers chatting and excited
  • Ensure proper posture, diction and body language

Agenda

  1. 8:30 am - 9:00 am

    Registration & Networking Breakfast

  2. 9:00 am - 9:40 am

    Media Training: It’s Time to Step in Front of the Camera (Interactive)

    Media training was once only for executives and official spokespeople, but the prevalence of video is bringing more members of the communications team in front of the camera. It’s important to learn how to be comfortable and at ease in the moment. In this interactive session, we invite audience members up to participate in a practice live stream and improve their presence with the help of our expert trainer.

    We’ll discuss how to:

    • Stay on message, even when you need to improvise 
    • Ensure proper posture, diction and body language
    • Utilize bridging techniques in an interview setting to guide the conversation
    • Choose clothing that is camera-friendly and matches the tone you want to set
    • Avoid unconscious fidgeting and maintain proper eye contact
    • Sandra Fathi

      Sandra Fathi

      President
      Affect
  3. 9:40 am - 10:10 pm

    Tools and Technique: How to Become a Social Spielberg on a Budget

    Video on social media can be as simple as setting up an iPhone and talking into it—but your results could be so much better. There is equipment for every budget to enhance your video, and anybody can learn the basics of filming to make your subject look good and your stream look (and sound) more professional.

    You’ll learn how to:

    • Make your message resonate without a professional crew (or how to barter for a crew)
    • Where to spend your money—talent, equipment, or other
    • Use lighting equipment and techniques to make the video look professional
    • Select the right camera, lens and microphone for the job
    • Shop for the best items available on low, medium and high budgets
    • BJ Barretta

      BJ Barretta

      Executive Producer, Upworthy Brand Video Studio
      Upworthy
  4. 10:10 am - 10:20 am

    Networking Break

  5. 10:20 am - 11:00 am

    The Editing Room: Where a Video Comes to Life

    Editing has been called the language of film. If we compare a single shot to a word, then a well-edited sequence is like a carefully written sentence, with each word serving a purpose. In this session our trainers will help you embark upon your journey toward gaining fluency in the art of cutting together an expressive, attractive and engaging video.

    We’ll discuss:

    • The editing techniques to use and the software available for your budget
    • How and where to use different kinds of shots (close-ups, establishing shots, etc.) within a video
    • How to color-grade and post-process to get your video looking perfect
    • Sound: how to use music, voiceover, diegetic and non-diegetic sound
    • Shooting and using B-roll to flesh out your video
    • Tod Plotkin

      Tod Plotkin

      Principal
      Green Buzz Agency
    • Andrew Whipp

      Andrew Whipp

      Senior Creative & Editor
      Green Buzz Agency
  6. 11:00 am - 11:10 am

    Networking Break

  7. 11:10 am - 12:00 pm

    Your Data-Driven Video Strategy: Get It Right Before You Hit 'Record'

    Maybe your boss just asked you to create a “video strategy,” or you’ve been putting off testing video for months—either way, it can be overwhelming adding video to your PR/marketing plan. Luckily, Sukhi Sahni and Chris White of Capital One have been there before and have learned how to skip all the confusing parts. In this session, Sukhi and Chris will show you how Capital One leverages audience research to plan a creative strategy that’s thought-out, data-driven and tested against other projects—and they'll show you how to do the same at your organization. It’s all the work that should happen before your hit “record.”

    Sukhi and Chris will cover:

    • Knowing what to learn about your audience as you develop your video strategy
    • Defining clear objectives & goals
    • Incorporating audience research into your video message
    • Measuring performance and identifying which metrics are actually important
    • Prioritizing which channels to distribute your videos on
    • Tying results to business outcomes and setting expectations for executives
    • Sukhi Sahni

      Sukhi Sahni

      Director, Communications & Consumer PR
      Capital One
    • Chris White

      Chris White

      Managing Editor, Content Strategy
      Capital One
  8. 12:00 pm - 1:00 pm

    Lunch

  9. 1:00 pm - 1:45 pm

    Which Platform Is Right for Your Video?

    Count ‘em off: Facebook, YouTube, Instagram, Twitch, Livestream, Periscope, Live.ly, the list of video platforms goes on (and it’s not getting shorter). Which of them is best for targeting the audience you want? Which has the features that are best suited to the kind of videos you want to create? We’ll discuss the relative pros and cons of each and what kind of content succeeds on which platforms, as well as explore opportunities on platforms you may not have considered.

    Topics on the agenda:

    • The audience demographics you want to target
    • Which platform has the interactivity features you want for your content
    • Measurement opportunities: which platforms have the best information?
    • Whether and how to develop a cross-platform video presence
    • Jessica Pointer

      Jessica Pointer

      Head of Digital Team
      American Petroleum Institute
    • Jeremy Art

      Jeremy Art

      Social Media Senior Specialist
      C-SPAN
  10. 1:45 pm - 2:00 pm

    Networking Break

  11. 2:00 pm - 3:30 pm

    Case Studies: From Theory to Practice

    We’ve invited professional communicators to share how they put video to work for them and found success. They will discuss how their broadcasts have worked to build excitement around announcements and events, brought viewers from around the world into one place for a glimpse at something amazing and much more, as well as the objectives they set and the metrics used to measure the results.

    Types of videos we’ll discuss:

    • Behind-the-scenes streams from exclusive events
    • Interviews with notable guests
    • Audience Q&A with celebrities and influencers
    • Telethon-style donation drives for nonprofits
    • Anticipatory / Countdown videos that get viewers chatting and excited
    • Greg Palese

      Greg Palese

      Vice President of Marketing
      Klein Tools
    • Vince Wasseluk

      Vince Wasseluk

      Video Producer
      Klein Tools
    • Clare Furman

      Clare Furman

      Associate Marketing Manager
      Klein Tools
    • Erin Flior

      Erin Flior

      Senior Director of Digital Communications
      Cystic Fibrosis Foundation
    • Collin Brennan

      Collin Brennan

      Lead Producer, SportsPulse
      USA Today
  12. 3:30 pm - 3:40 pm

    Closing Remarks

  1. 8:00 am - 8:30 am

    Registration & Networking Breakfast

  2. 8:30 am - 8:55 am

    Wake-Up Call: Time to Redefine Media Relations

    In this conference kick-off, we’ll look at how journalism is evolving, where it’s headed and what it means for PR pros.

    • Angela Greiling Keane

      Angela Greiling Keane

      Deputy Technology Editor
      Politico
  3. 8:55 am - 9:35 am

    PESO: Navigating the New Media Relations Landscape

    Media relations has morphed into a vastly different world: Social media platforms like Facebook, Twitter, Instagram and Snapchat rule the day, the traditional press release is now a digital mix of words and images and influencers are where it’s at. Savvy communicators know they must use a combination of social, digital and traditional media tactics—a mix of Paid, Earned, Social/Shared and Owned (PESO) media—to compete for coverage. This session will include strategies to maximize results in each of the PESO pillars as well as case studies from each area designed to boost coverage of your brand’s story.

    During this session, you’ll learn how to:

    • Build authenticity into your paid media efforts
    • Fully integrate your strategy using all aspects of PESO, from case studies of successful campaigns
    • Learn from the evolution of PESO throughout 2017 and how it will continue to evolve in 2018
    • Take what you know about how to hook reports, and leverage the latest tools and trends within PESO
    • Whether you’re on an agency or in-house team, how to integrate all team members who are responsible for each letter in PESO, and find the right people to be a part of the team
    • Effectively measure your efforts across all aspects of PESO, and apply your insights to organizational goals
    • Sukhi Sahni

      Sukhi Sahni

      Director, Communications & Consumer PR
      Capital One
    • Anna Ruth Williams

      Anna Ruth Williams

      Founder & CEO
      ARPR
    • Chris Scully

      Chris Scully

      Senior Media Intelligence Analyst
      LexisNexis
  4. 9:35 am - 10:05 am

    Interactive: A Media Relations Bull Session

    This interactive session will probe attendees’ pain points, frustrations and storytelling opportunities in today’s media relations landscape. During the afternoon’s Bull by the Horns Session, attendees will be asked to work in teams to suggest ways to tackle challenges mentioned during this morning Bull session. As a team, you’ll share the top idea/solution with the group. 

    • Gil Bashe

      Gil Bashe

      Managing Partner
      Finn Partners
  5. 10:05 am - 10:25 am

    Networking Break

  6. 10:25 am - 11:10 am

    How to Build a Brand Newsroom and Take Storytelling to a New Level

    With the preponderance of fake news in today’s market, several large brands—Coca-Cola, MillerCoors, Starbucks and Walmart, for example—are augmenting or even bypassing traditional media outreach by creating in-house news staffs that craft content marketing pieces for media and public use. But newsrooms aren’t exclusive to the nation’s biggest brands—smaller companies are taking storytelling into their own hands too by mixing traditional journalism with social media platforms and content marketing tactics. During this session, our panel will provide an editorial blueprint for creating a definitive, engaging hub for company news and information.

    During this session, you’ll learn how to:

    • Organize your newsroom for maximum output and coverage
    • Take your newsroom beyond media relations and have it benefit sales and marketing.
    • Produce video, images and use data visualization techniques to elevate your stories
    • Create an editorial brand filter to determine what stories will be winners--and where to find them.
    • Ensure your branded content remains authentic and will be seen as such by the media and public 
    • Ryan George

      Ryan George

      Assistant Vice President of Marketing & Communications
      1st Global
    • Margaret Magnarelli

      Margaret Magnarelli

      Senior Director, Marketing
      Monster.com
  7. 11:10 am - 11:20 am

    Networking Break

  8. 11:20 am - 12:05 pm

    How to Measure the Impact of Your Media Relations Initiatives

    Before you craft a press release, send an email pitch or retweet a story from a leading journalist, you need to make a business case for your media relations effort. This session will show you how to use measurement tactics to connect the dots between the coverage you earn in traditional media outlets as well as on social media platforms like Facebook and Twitter, and the goals your senior leaders hold dear.

    You’ll learn how to:

    • Use measurement tactics for PESO
    • Create a successful media relations dashboard
    • Maximize reporting of Media Relations results to the C-Suite
    • Develop quantifiable, attainable outcomes
    • Shape senior leaders’ expectations about your media relations programs
    • Establish specific KPIs for each aspect of your campaign
    • Johna Burke

      Johna Burke

      Executive Vice President
      BurrellesLuce
    • Nati Katz

      Nati Katz

      Director, Technology Practice
      Burson-Marsteller
  9. 12:05 pm - 1:05 pm

    Luncheon Panel: What’s Trending in Media and How You Can Stay Ahead of the Curve

    How can professional communicators survive in an era of fake news and data-driven journalism that sometimes prioritizes clicks over accuracy? What are the best strategies for PR pros to use with a press corps that seems to lose prestige daily to social media influencers, the #metoo sexual misconduct scandal or a steady barrage of insults from the White House?

    Experience is a great teacher and our lunch session will have plenty of experience. Eleven-time Emmy-winning broadcaster Marvin Scott has covered more than 15,000 stories here and abroad in a career closing in on 50 years. Jeff Ballou is president of the National Press Club and an award-winning journalist whose career spans more than 25 years. Ogilvy CCO Jen Risi is an expert on global media relations, reputation, earned media and fake news. Scott, Ballou and Risi will offer their years of media relations experience as well as entertain questions from you.

    Bonus: 10 Things That Are Sure to Anger a Journalist and How to Avoid Doing Them

    • Marvin Scott

      Marvin Scott

      Senior Correspondent
      WPIX, Channel11, New York
    • Jennifer Risi

      Jennifer Risi

      Worldwide CCO and Managing Director
      Ogilvy
    • Jeffrey Ballou

      Jeffrey Ballou

      News Editor
      Al Jazeera Media Network
  10. 1:05 pm - 1:45 pm

    Media Relations During a Crisis

    We’ve heard it often but it bears repeating: It’s not a question of if your brand will experience a crisis, but when. Digital communications have greatly sped up the news cycle, spreading word of a crisis around the globe in minutes if not seconds. As such, crisis communication might be the most important part of a PR pro’s duties, especially as it relates to social media. Veteran crisis communicators Rob Doolittle of CSX and Andy Gilman of CommCore are planning a unique, interactive session that will be loaded with important lessons and best practices.  

    During this session, we’ll cover how to:

    • Create social posts, emergency websites and other digital assets in anticipation of a crisis
    • Build an organizational command structure that keeps messaging precise and consistent
    • Employ social media listening tactics that efficiently keep you aware of potential crises
    • Ensure a unified response via talking points and employee guidelines
    • Rob Doolittle

      Rob Doolittle

      Assistant Vice President, Media & Communications
      CSX
    • Andrew Gilman

      Andrew Gilman

      President/CEO
      CommCore
  11. 1:45 pm - 1:55 pm

    Networking Break

  12. 1:55 pm - 2:50 pm

    Case Studies: Media Relations in the New World Order

    Journalists and other influential voices in media are driven to chase clicks with breaking, exclusive and analytical news. As a result, media relations pros can no longer succeed with pitches that are merely smart and sharp—they have to be electrifying as well. In this session, our panel of digital media execs will show you how to frame your brand’s stories as potentially viral, trending content that will ensure more traffic to any media site that runs them.

    You’ll learn how to:

    • Translate your brand’s story to fit trending topics on platforms like Facebook and Twitter
    • Produce highly shareable content to position your story as highly clickable content
    • Frame your pitch with data and analytics that prove a story’s traffic-driving bona fides
    • Produce attention-grabbing graphics, headlines and videos
    • Tips to crafting a feature-rich press release/email pitch that will ensure your brand coverage
    • How to personalize pitches to come off as genuine and position yourself as a resource

    Bonus tip sheet: The Do’s and Don’ts of Connecting With Journalists on Social

    • Ravi Jariwala

      Ravi Jariwala

      Senior Director, Public Relations
      Walmart
    • Christina Leeds

      Christina Leeds

      Director, Media Relations & Business Communications
      Amtrak
    • Jen Jones

      Jen Jones

      Vice President of Product Marketing
      Cision
  13. 2:50 pm - 3:00 pm

    Networking Break

  14. 3:00 pm - 3:30 pm

    Taking the Bull by the Horns

    In this interactive session, media relations issues gathered during the morning’s Bull Session will be tackled by attendees organized to examine specific problems. You’ll brainstorm with your peers about a specific challenge or opportunity and report the best idea or takeaway as a team to the full group. 

    • Catherine Frymark

      Catherine Frymark

      Senior Vice President, Corporate Communications
      Discovery Communications
  15. 3:30 pm - 4:30 pm

    Media Pitching Workshop: An Interactive Shark Tank

    This interactive session will give you the chance to test your expertise in crafting great email pitches. Our pitch-writing trainers will lead you in an exercise where you’ll work in groups and develop a winning subject line and pitch and present it to our panel of journalists, who will give you their real-time, (and frank, but good-natured) on-site feedback.

    A few of the topics we’ll discuss:

    • Conducting genuine and mutually beneficial social media outreach with journalists
    • Examples of the kinds of content and resources most sought after by the press
    • Which email formats and subject lines are most likely to get noticed, and the best and worst times to send them
    • How to build trust with journalists—and steps to take if you inadvertently burn bridges
    • Which live events journalists are most likely to attend
    • If and when to offer a reporter an exclusive story

    BONUS TIP SHEET: 5 Can’t-miss tactics that will guarantee your story is covered.

    • Rob Stoddard

      Rob Stoddard

      SVP, Communications and Public Affairs
      NCTA - The Internet & Television Association
    • Kristen Page-Kirby

      Kristen Page-Kirby

      Senior Arts Editor
      Washington Post
    • Roger Catlin

      Roger Catlin

      Contributing Writer
      Smithsonian Magazine.com
    • Marisa Long

      Marisa Long

      Vice President, Public Relations & Communications
      U.S. Green Building Council
  16. 4:30 pm

    Closing Remarks, Certificates & Champagne Toast

Speakers

  • Jeremy Art

    Social Media Senior Specialist
    C-SPAN
  • Jeffrey Ballou

    News Editor
    Al Jazeera Media Network
  • BJ Barretta

    Executive Producer, Upworthy Brand Video Studio
    Upworthy
  • Gil Bashe

    Managing Partner
    Finn Partners
  • Collin Brennan

    Lead Producer, SportsPulse
    USA Today
  • Johna Burke

    Executive Vice President
    BurrellesLuce
  • Roger Catlin

    Contributing Writer
    Smithsonian Magazine.com
  • Rob Doolittle

    Assistant Vice President, Media & Communications
    CSX
  • Sandra Fathi

    President
    Affect
  • Erin Flior

    Senior Director of Digital Communications
    Cystic Fibrosis Foundation
  • Catherine Frymark

    Senior Vice President, Corporate Communications
    Discovery Communications
  • Clare Furman

    Associate Marketing Manager
    Klein Tools
  • Ryan George

    Assistant Vice President of Marketing & Communications
    1st Global
  • Andrew Gilman

    President/CEO
    CommCore
  • Michael Holstein

    Chief Content Officer
    The Content Farm
  • Ravi Jariwala

    Senior Director, Public Relations
    Walmart
  • Jen Jones

    Vice President of Product Marketing
    Cision
  • Nati Katz

    Director, Technology Practice
    Burson-Marsteller
  • Angela Greiling Keane

    Deputy Technology Editor
    Politico
  • Christina Leeds

    Director, Media Relations & Business Communications
    Amtrak
  • Marisa Long

    Vice President, Public Relations & Communications
    U.S. Green Building Council
  • Margaret Magnarelli

    Senior Director, Marketing
    Monster.com
  • Kristen Page-Kirby

    Senior Arts Editor
    Washington Post
  • Greg Palese

    Vice President of Marketing
    Klein Tools
  • Tod Plotkin

    Principal
    Green Buzz Agency
  • Jessica Pointer

    Head of Digital Team
    American Petroleum Institute
  • Alex Ptachick

    Social Media Editor
    USA TODAY
  • Jennifer Risi

    Worldwide CCO and Managing Director
    Ogilvy
  • Sukhi Sahni

    Director, Communications & Consumer PR
    Capital One
  • Marvin Scott

    Senior Correspondent
    WPIX, Channel11, New York
  • Chris Scully

    Senior Media Intelligence Analyst
    LexisNexis
  • Rob Stoddard

    SVP, Communications and Public Affairs
    NCTA - The Internet & Television Association
  • Vince Wasseluk

    Video Producer
    Klein Tools
  • Andrew Whipp

    Senior Creative & Editor
    Green Buzz Agency
  • Chris White

    Managing Editor, Content Strategy
    Capital One
  • Anna Ruth Williams

    Founder & CEO
    ARPR
  • Stephanie Wonderlick

    Senior Director, Corporate Communications
    Red Hat

Media Relations Working Group

As an attendee of the PR News Media Relations Conference, you will automatically be a part of the Media Relations Working Group, a new initiative to redefine media relations in the age of fragmentation, fake news, influencer marketing and integrated communications. As a Working Group member, you will have the opportunity to engage with your media relations peers during and after the conference to help set new benchmarks and best practices for the PR community so that communicators can advance within their organization and better tie their efforts to organizational goals. Participation is optional and will include conference calls, a special LinkedIn Group, meetups and much more! Our goal is to produce meaningful media relations guidance over the course of eight months that you are a part of the Working Group.

Benefits of Being a Working Group Member:
>>Opportunity to contribute to industry body of knowledge on media relations
>>Co-authorship of the final report that will be distributed to more than 200,000 communicators
>>Networking and learning opportunities with peers/group members
>>Provision of final report
>>Formal recognition of Media Relations Working Group Member

Networking

While you're in D.C., make time to explore the beautiful attractions with fellow conference participants like the monuments, restaurants. shops and museums. Here's a list of our top recommendations:

>>Lincoln Memorial
>>National Gallery of Art
>>Washington Monument
>>Smithsonian National Museum of Natural History
>>International Spy Museum
>>Jefferson Memorial
>>National Air and Space Museum
>>Newseum
>>United States Botanic Garden
>>Martin Luther King, Jr. Memorial
>>Georgetown for restaurants, cafes and shopping
>>Smithsonian American Art Museum
>>Dupont Circle for cafes and bars
>>The National Zoo 
>>Adams Morgan for dining
>>The Portrait Gallery

Networking Opportunities

The Media Relations Conference and Video Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of media relations and video, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.

  • 2 Networking Breakfasts
  • 2 Networking Lunches
  • 4 Networking Breaks
  • 2 Team Exercises with Peers
  • The Media Relations Working Group
Networking at the Big 4 Conference
Networking at Big 4 Conference
Networking at the Big 4 Conference

Who's Attending

As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Media Relations Conference and Video Boot Camp will allow you to do just that.

Job TitleCompany
Assistant Vice President, Marketing and Communications1st Global
Communications DirectorAARP
PresidentAffect
Communications DirectorAHC Inc.
Senior Communications SpecialistAllegheny Conference on Community Development and Affiliates
Vice PresidentAllianz Global Investors
Media Relations ManagerAmerican Dental Association
Manager of National Media & Public RelationsAmerican Heart Association
Head of Digital TeamAmerican Petroleum Institute
Vice President, Public RelationsAMGA
Public Relations CoordinatorAMGA
Director of media relations, business communicationsAmtrak
Founder & CEOARPR
Director of U.S. Media RelationsBayer
Team LeaderBEP
AIV SpecialistBEP
Lead Public Affairs SpecialistBEP
Director/Project ManagerBest Communications Strategies
Associate Communications WriterBlue Cross Blue Shield of Michigan
Corporate CommunicationsBoeing
Manager, Media and Strategic CommunicationsBridge Communications
Vice President of Business DevelopmentBulletin Intelligence
Director, Technology PracticeBurson-Marsteller
Digital & Social Media SpecialistC-SPAN
Media Relations SpecialistC-SPAN
Media Relations SpecialistC-SPAN
Director, Communications and Marketing PRCapital One
Data ScientistCapital One
Deputy Communicators DirectorCenter for Audit Quality
Graphic DesignerCenter for Audit Quality
Global Director of Field & Event MarketingCision
Outreach and Digital PR ManagerClearlink
Outreach SpecialistClearlink
ManagerClyde Group
Assistant Vice President - Media & CommunicationsCSX
Senior Director of Digital CommunicationsCystic Fibrosis Foundation
Deputy Director of Marketing & CommunicationsDC Public Library
SVP, Corporate CommunicationsDiscovery Communications
SR COMMUNICATIONS SPECIALIST - MEDIA RELATIONSDominion Energy
Public Affairs Manager / Chief Communications OfficerEnergy Northwest
Senior Communications SpecialistEntergy
Sr. Communications SpecialistEntergy
Consumer Communications AssociateFacebook Inc.
Managing Partner, Global HealthFinn Partners
CommunicationsFocused Ultrasound Foundation
External RelationsFocused Ultrasound Foundation
Senior Account SupervisorGarden Media Group
Executive Producer: Broadcast + Branded VideoGreen Buzz Agency
Senior Editor & CreativeGreen Buzz Agency
Chief Marketing OfficerGrunt Style
VP Events & Strategic PartnershipsGrunt Style
Communications ManagerH&R Block
Marketing CommunicationsHalf Price Books
Associate Brand ManagerHerc Rentals
Senior Media Relations CoordinatorHouston Methodist
Senior Director, CommunicationsInstructure
Marketing ManagerKlein Tools
Vice President of MarketingKlein Tools
Video ProducerKlein Tools
Video ProducerKlein Tools
Account ExecutiveKohnstamm Communications
Account ExecutiveKohnstamm Communications
Media Intelligence SpecialistLexisNexis
Supervisor of mediaLove's Travel Stops
External Communications ManagerLove's Travel Stops & Country Stores
Media Relations DirectorLumina Foundation
Vice President - Corporate CommunicationsM&T Bank
Communications Director, Hollings Cancer Center, MUSCMedical University of South Carolina
Web Content ProducerMedical University of South Carolina
VP, Marketing & CommunicationsMHA
VP Corporate CommunicationsMMM Holdings, LLC
Associate Director, Video ServicesNAFSA: Association of International Educators
Director, Marketing & CommunicationsNAIMA
VP, Marketing & CommunicationsNAIMA
Vice President, CommunicationsNCTA
Communications ManagerNestlé USA
Communication SpecialistNiSource
Director of CommunicationsNorth Texas Conference of The United Methodist Church
Public Affairs SpecialistPBGC
Press SecretaryPBGC
PA SpecialistPBGC
Account ExecutivePeppercomm
Public Relations ManagerPhysicians Committee
Deputy Technology EditorPolitico
PR&Communications Associate DirectorPratt & Whitney
Emergency Management Communications AnalystPublic Affairs Science & Technology (PAST) Fusion Cell @Argonne
VP MarketingRCN
Marketing DirectorRCN
Director of MarketingRCN Telecom
PresidentRobinson Public Affairs LLC
Media ManagerRS Energy Group
U.S. Communications ManagerSaft
Senior Public Relations RepresentativeSME (Society of Manufacturing Engineers)
Director, Media &CommunicationsSociety for Neuroscience
Media & Communications ManagerSociety for Neuroscience
Manager, Marketing and CommunicationsSociety of Chemical Manufacturers & Affiliates
‎Social Business AdvisorSouthwest
Vice President of Government Affairs and Community EngagementSupplyCore
Public Relations SpecialistT. Rowe Price
Public RelationsT. Rowe Price
Public RelationsT. Rowe Price
Sr. Corporate Communications & PR SpecialistT. Rowe Price
Chief Content OfficerThe Content Farm
Public Relations ManagerThe Humane Society of the United States
Public Relations AssistantThe Humane Society of the United States
DirectorTravelers
Video Skills InstructorU.S. Army
Manager of Public RelationsUniversity of Alabama at Birmingham
Visual Information SpecialistUS Department of Veterans Affairs
Communications AnalystUSPS OIG
Senior Director, Public RelationsWalmart
JournalistWaPo, Slate.com
ReporterWashington Post Express
Manager, Media RelationsWGL
Outreach Director and ConsultantWichita State University, Elliott School of Communication
AVP, Industry Relations & CommunicationsWomen in Cable Telecommunications
Director, Communications and Member RelationsWorld Trade Centers Association
Communications ManagerWorld Trade Centers Association
Public Relations ManagerYoung Voices

If you spend at least a quarter of your time in any of these areas, you should attend PR News' Media Relations Conference and Video Boot Camp:

  • Business Development
  • Communications
  • Community Relations
  • Content Creation
  • Content Marketing
  • Crisis Management
  • Digital PR
  • External Communications
  • Internal Communications
  • Lead Generation
  • Marketing
  • Marketing Communications
  • Measurement
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analytics
  • SEO
  • Social Media
  • Video

Venue

National Press Club

529 14th St NW
Washington, DC 20045

You can book your stay at one of these nearby hotels

Pricing

Media Relations Pass*
$1395
Early Bird Rate (Expired November 17)
$1195
VIP Rate (Expired November 29)
$1295
Regular Rate
$1395

This pass includes access to:

  • Media Relations Conference on Dec. 7
  • Meals and networking opportunities on Dec. 7
  • Executive Summary by PR News Staff and Measurement Bonus Tip Sheets and Checklists
All-Access Pass
$2190
Early Bird Rate (Expired November 17)
$1990
VIP Rate (Expired November 29)
$2090
Regular Rate
$2190

This pass includes access to:

  • Video Boot Camp on Dec. 6
  • Media Relations Conference on Dec. 7
  • All meals and networking opportunities
  • Executive Summary by PR News Staff and All Bonus Tip Sheets and Checklists
Video Boot Camp Pass*
$1295
Early Bird Rate (Expired November 17)
$1095
VIP Rate (Expired November 29)
$1195
Regular Rate
$1295

This pass includes access to:

  • Video Boot Camp on Dec. 6
  • Meals and networking opportunities on Dec. 6

* The Media Relations Pass does not include access to the Video Boot Camp. The Video Pass does not include access to the Media Relations Conference.

Group Rates
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.

Nonprofit/Government Rates 
Professionals at nonprofit/government organizations can take an additional $100 off each pass.

PR News Subscriber Rates 
PR News subscribers save an extra 15% off each rate. Not a subscriber? Become one today!

FAQs

What is PR News?

The PR News Group is a go-to source that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators and marketers all while keeping them abreast of the latest news affecting their industries.

Does PR News have a hotel room block?

Not at this time. Here is a list of nearby hotels.

How can I become a sponsor?

A variety of event sponsorship opportunities are available for these industry-known events. Please contact Rich Hauptner to book you spot soon as we have a limited number of slots available.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Director, Steve Goldstein at sgoldstein@accessintel.com.

How do I register?

You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; clientservices@accessintel.com.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; clientservices@accessintel.com for details.

What if I have a discount code?

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to clientservices@accessintel.com. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to clientservices@accessintel.com.

I have a question about the Conference and/or Boot Camp that I did not find here. What should I do?

Email questions to clientservices@accessintel.com. You may also call 1-800-777-5006 for additional assistance.

Testimonials

The ability to download PDFs of the presentations is awesome. It will be great to share with colleagues who were unable to attend.
Associate Vice President
Finn Partners
This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!
Communications Manager
CIGNA
Great conference, speakers and venue! Loved the clean, candid approach of all speakers towards the challenging environment of social media.
External Relations, US Operations and Marketing North America
Procter & Gamble

Sponsor

At PR News' Media Relations Conference and Video Boot Camp, sponsors will reach hundreds of PR and communications professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.

SPONSORSHIP BENEFITS INCLUDE:

  • Your logo on all marketing and event materials
  • 2 complimentary registration passes for your staff
  • Full-page ad in the attendee workbook
  • "5 Things You Didn't Know" list about your company included in the attendee workbook and event website
  • Booth to display your sponsorship materials in a high foot traffic area
  • Trackable VIP discount code to send to your clients and colleagues to attend the conference
  • Speaking opportunity for your executive
  • Opportunity to present research from your organization
  • Provision of the attendee list with full contact information
  • Face time during the event where you'll have the chance to raffle off an item
  • Networking opportunities with attendees
  • Shout-outs on social media and on stage at the event

Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Rich Hauptner at RHauptner@accessintel.com or 203-899-8460. 

Why Sponsor the Media Relations Conference?

  • Reach decision-makers and buyers who know the importance of having the right products and services for their social media efforts
  • Save on travel costs and meet with your current customers and potential new clients in one trip
  • Increase brand awareness to parties involved in social media, marketing, tech, PR and communications
  • Launch a new product or service to decision-makers in the social media community

Contact

Questions

For questions related to event registrations, please contact:

Jessica Placencia
Marketing Manager
PR News
jplacencia@accessintel.com
301-354-1641

Sponsorship

If you would like to sponsor this event, please contact:

Rich Hauptner
Director of Business Development
PR News
RHauptner@accessintel.com
203-899-8460

Program

For information on programming and speakers, please contact:

Steve Goldstein
Editorial Director
PR News
sgoldstein@accessintel.com