2017 Media Relations Conference
Plus PR News' Video Boot Camp
December 6-7, 2017 | Washington, DC
Plus PR News' Video Boot Camp
December 6-7, 2017 | Washington, DC
Join PR News at the National Press Club in Washington, D.C. on December 6-7 for the Media Relations Next Practices Conference, where communications professionals will learn how to increase awareness of their brand and drive business results. You and your team will come away with specific real-world case study examples of successful visual storytelling in media pitching, best practices in establishing and maintaining influencer relations, live broadcasting by brands and unified messaging during a crisis. All-Access Pass members also get admission to the Day 1 Video Boot Camp taking place on December 6. Early Bird rates end November 17.
Why attend PR News' annual Media Relations Conference on December 7 in Washington, D.C.? You want real insights on media pitching, influencer relations and crisis management as well as proven video tips from our top-notch speakers at brands like Hilton Worldwide, Washington Post, C-SPAN, IBM, Ogilvy Public Relations, Cystic Fibrosis Foundation, Airbnb and SAP.
Join us at The National Press Club in Washington, D.C. on December 6, 2017, for PR News’ Video Boot Camp. At this event, brand communicators will share how they’ve used video on Facebook, Instagram, YouTube and beyond to engage their audiences and deliver their brand’s messages more effectively than ever before.
Your brand may not be able to score an appearance on Good Morning America (or at least, not as often as you’d like), but online video is quickly becoming the next-best thing—and in some ways, better. In this PR News boot camp, our expert trainers will discuss the kind of content that earns engagement, the tools and techniques to get that content looking its best and even how you can come out from behind the scenes to take your place in front of the camera as a host and brand ambassador. Then, they’ll discuss how all of this is integrated via real-world case studies.
Media training was once only for executives and official spokespeople, but the prevalence of video is bringing more members of the communications team in front of the camera. It’s important t...
Engagement is the name of the game when it comes to video on social. You have an audience and you can (and should) interact with them—in real time, if possible. This involves a willingness to...
Editing has been called the language of film. If we compare a single shot to a word, then a well-edited sequence is like a carefully written sentence, with each word serving a purpose. In this sess...
Video on social media can be as simple as setting up an iPhone and talking into it—but your results could be so much better. There is equipment for every budget to enhance your video, and any...
Count ‘em off: Facebook, YouTube, Instagram, Twitch, Livestream, Periscope, Live.ly, the list of video platforms goes on (and it’s not getting shorter). Which of them is best for target...
We’ve invited professional communicators to share how they put video to work for them and found success. They will discuss how their broadcasts have worked to build excitement around announce...
In this conference kick-off, we’ll look at how journalism is evolving, where it’s headed and what it means for PR pros.
Media relations has morphed into a vastly different world: Social media platforms like Facebook, Twitter, Instagram and Snapchat rule the day, the traditional press release is now a digital mix of ...
This interactive session will probe attendees’ pain points, frustrations and storytelling opportunities in today’s media relations landscape. During the afternoon’s Bull by the Ho...
With the preponderance of fake news in today’s market, several large brands—Coca-Cola, MillerCoors, Starbucks and Walmart, for example—are augmenting or even bypassing traditional...
Before you craft a press release, send an email pitch or retweet a story from a leading journalist, you need to make a business case for your media relations effort. This session will show you how ...
Journalists and other influential voices in media are driven to chase clicks with breaking, exclusive and analytical news. As a result, media relations pros can no longer succeed with pitches that ...
Many media outlets are switching to a video-first strategy, forcing media relations pros to adapt on the fly. And a brand’s social media presence has become both the first impression and last...
We’ve heard it often but it bears repeating: It’s not a question of if your brand will experience a crisis, but when. Digital communications have greatly sped up the news cycle, spreadi...
This interactive session will give you the chance to test your expertise in crafting great email pitches. Our pitch-writing trainers will lead you in an exercise where you’ll work in groups a...
In this interactive session, media relations issues gathered during the morning’s Bull Session will be tackled by attendees organized to examine specific problems. You’ll report the bes...
Brands can tell consumers their product is the best on the market, but more than 90% of consumers trust word-of-mouth and user-generated content over traditional advertising, according to Nielsen. ...
The Media Relations Conference and Video Boot Camp will provide excellent networking opportunities. Beyond the sessions on every facet of media relations and video, you’ll also make long-lasting connections with other like-minded professionals during the several scheduled networking breaks throughout the two days.
As a PR or communications professional, you know that you and your team need to step outside of your workplace, connect with peers and learn from the best to keep growing your skills—for your brand, and for your career. The Media Relations Conference and Video Boot Camp will allow you to do just that.
If you spend at least a quarter of your time in any of these areas, you should attend PR News' Media Relations Conference and Video Boot Camp:
* The Media Relations Pass does not include access to the Video Boot Camp. The Video Pass does not include access to the Media Relations Conference.
Make this a collective experience and bring your team! Save $100 per person when you bring a group of two or more people from your organization. (Select the "Group Rate" when you register.) All team members can be registered and paid for at the same time.
Professionals at nonprofit/government organizations can take an additional $100 off each pass.
PR News Pro Subscriber Rates
PR Pro subscribers get an additional $200 off each pass. Not a subscriber? Become one today!
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A variety of event sponsorship opportunities are available for these industry-known events. Please contact Rich Hauptner to book you spot soon as we have a limited number of slots available.
To be considered, please email Editorial Director, Steve Goldstein at email@example.com.
You can register online on our secure site. If you have any questions or concerns, please call or email Client Services at 1-800-777-5006; firstname.lastname@example.org.
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 4 credits towards your PR News Certificate in Social Media.
We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.
There is a discount for groups of 5 or more from the same company, please contact Client Services at 1-800-777-5006; email@example.com for details.
Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to firstname.lastname@example.org. There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to email@example.com.
Email questions to firstname.lastname@example.org. You may also call 1-800-777-5006 for additional assistance.
At PR News' Media Relations Conference and Video Boot Camp, sponsors will reach hundreds of PR and communications professionals looking to improve their social media strategies and SEO. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
SPONSORSHIP BENEFITS INCLUDE:
Have other sponsorship needs? You can customize a sponsorship package. Hurry, only a limited number of sponsorships are available! For information about sponsorship packages, please contact Rich Hauptner at RHauptner@accessintel.com or 203-899-8460.
For questions related to event registrations, please contact:
If you would like to sponsor this event, please contact:
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