PRNEWS Brings You the TOP 5 PR Stories of 2023!

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Use Neuroscience to Hack Your Next Brainstorming Session
It’s hard to find time to get your full team together, so when you do, you want to make sure the time is spent productively in brainstorming sessions. Many researchers have focused on how the brain generates creative ideas. Their findings give us some simple strategies for your next brainstorm. READ FULL STORY
By John Hylsop

2	Branding/Marketing PR Alone Won't Help Southwest, It Needs a Strategic Rebrand Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won't be enough. Instead, it also needs a strategic rebrand. READ FULL STORY By Deb Gabor

3	Crisis Management PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion. READ FULL STORY By Nicole Schuman

4	Crisis Management What Succession Gets Right (and Wrong) about Communications As the award-winning TV show "Succession" closes out its final season, our contributor reflects on its representation of the communications industry. READ FULL STORY By Allison Braley

5	Messaging The PR Playbook of Taylor Swift If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success. READ FULL STORY By Lisa Hildebrandt