1	Social Media & SEO PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO. READ FULL STORY By Nicole Schuman

Reputation
Detroit's Renaissance: Rebranding a Reputation
Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years, and the technological renaissance of the auto industry. READ FULL STORY
By Nicole Schuman

3	Digital & Technology PRNEWS Announces Winners of 2024 Digital Awards PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns. READ FULL STORY By PRNEWS

Measurement
Beyond Vanity Metrics: Data-Driven PR for Measurable Results
Truly turning data into actionable insights for PR requires much more than just paying lip service to buzzwords. It demands creativity, strategic thinking and a willingness to carefully examine results. READ FULL STORY
By PRNEWS

5	Social Media & SEO How Brands Win: Influencers Are Out. Advocates Are In. Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community. READ FULL STORY By PRNEWS