Three online seminars. Three ways to excel. Attend one—or all of them.

Join us for one or all of our summer virtual seminars—deep dives into the hottest button topics including SEO for PR pros, writing and using AI, social media in comms and more.

This summer’s leading trends and insights are coming to your computer screen—three virtual seminars designed to give you critical insights, tangible best practices and roll-up-your-sleeves intelligence.



SEO Tips, Tricks and Hacks for Comms Pros

Now Available On Demand!

Watch Right Now

  • Google’s Latest Algorithms—Explained
  • Optimizing Your Content for Search Discoverability
  • How AI-Generated Content Ranks
  • What the GA4 Switch Means to You
  • 5 Ways to Measure PR SEO Success

SEO Agenda


New Tips, New Tricks + Using AI Writing Tools


Watch Right Now

  • Using AI Writing Tools and Platforms
  • AP Style Updates: What You Need to Know
  • Match the Right Copy for the Right Platform
  • Shareable Social Posts, Content Case Studies

Writing & AI Agenda


Updates & Upgrades You Gotta Know About

Online, September 14, 2023

12:00 – 4:00 PM (ET)

  • Platform Changes: TikTok, Meta & Twitter 
  • Choosing Paid Versus Organic Posts
  • Measuring Earned Social Performance
  • ‘Newsjacking’: How To Do It Well
  • Maximizing User-Generated Content on Your Social Platforms

Social Media Agenda

Social Media for PR Campaigns Agenda

ONLINE, SEPTEMBER 14, 12:00 – 4:00 PM (ET)

  1. 12:00 pm - 12:25 pm (ET)

    Platform Changes: TikTok, Meta, Twitter and More

    The emergence of new platforms and the constant evolution of algorithms and features makes it challenging for communicators to keep up to date. This session will set the stage for what you need to know now, and what platform changes are anticipated in the year ahead.

    • Kate Black

      Kate Black

      SVP, Social Strategy
      Horizon Next
  2. 12:30 pm - 12:55 pm (ET)

    Conducting a Social Media Audit

    Is your social media strategy working for your organization, or are there missed opportunities? In this presentation, attendees will learn the essential steps to determine what to cut, what to emphasize and where to make tweaks.

    • Steve Denker

      Steve Denker

      SVP of Global Venues and Marketing
      TVM Media
  3. 1:00 pm - 1:25 pm (ET)

    The Value of Paid Versus Organic Posts

    It can often be difficult to determine when it’s necessary to add money to your social posts and influencer outreach. The answer, however, often lies in the goal of the campaign. In this session, our speakers will highlight the dos and don’ts of when to go organic versus when to add some dollars behind the posts.

    • Carrie Strehlau

      Carrie Strehlau

      Communications/Social Media Strategist
  4. 1:30 pm - 1:55 pm (ET)

    ‘Newsjacking’: How To Do It Well

    In today’s always-on, 24/7 news cycle, organizations often feel the pressure to respond or to be the first to jump on just-gone-viral content. But not every situation always warrants a response. In this session, our speaker will share best practices determining when, and when not, to seize the marketing moment. Attendees will also learn challenges and opportunities to newsjacking across a variety of platforms.

    • Tori Brown

      Tori Brown

      Sr. Account Executive
      lippe taylor
  5. 2:00 pm - 2:25 pm (ET)

    Maximizing User-Generated Content on Your Social Platforms

    User-generated content (UGC), if incorporated correctly, has the potential to be a valuable aspect of your editorial and storytelling strategy on social. In this session, our speaker demonstrates how to identify advocates, highlight those customers as a consistent drumbeat on your platforms, and find value alignment for your brand.

    • Chris Kim

      Chris Kim

      Director of Social Media
  6. 2:30 pm - 2:55 pm (ET)

    Diversifying Your Channel Mix

    Staying on top of the latest and greatest platforms is essential for ensuring success on social media. However, not every channel works for every organization. Our speaker will share best practices in assessing whether and when a new channel makes sense for your company, and how to have tough conversations with clients and leadership when enthusiasm for new technology doesn’t align with a brand vision. 

    • Gabriel Gomez

      Gabriel Gomez

      Account Supervisor, Social, Influencer and Community
  7. 3:00 pm - 3:25 pm (ET)

    Executive Social Media: Getting Your Leaders off the Sidelines

    As more organizations  embrace employee advocacy on social media, company executives are also expected to participate. In this session, our speaker will explain best practices for getting your leadership to actively participate in promoting and amplifying their company’s messages on social media.

    • Rob Wolf

      Rob Wolf

      Sr. Director, External Executive Brand, Social & Thought Leadership
  8. 3:30 pm - 4:00 pm (ET)

    The Metrics that Matter for Social Media Success

    There are several ways to track success on social media, including vanity metrics and clicks off the platform. In this session, our speaker will demonstrate the benefits and pitfalls of each and show attendees how pairing creative with these metrics can create unstoppable success.

    • Robyn Nissim

      Robyn Nissim

      Social Proof Agency



  1. 12:30 pm - 12:50 pm (ET)

    Google’s Latest Algorithms Explained

    Are you up to date on the most current Google algorithms? In this session, our speaker will provide an overview of the newest updates from Google and what they mean in practice for communicators.

    • Amy Borngrebe

      Amy Borngrebe

      Senior Manager, Audience Development
  2. 12:55 pm - 1:15 pm (ET)

    How to Get Google’s Attention with AI-Generated Content

    Curious about how AI-generated content may impact your search ranking? According to Google, it doesn’t. However, there are a number of nuances that communicators should consider. Don’t miss this session where our speaker will highlight what you need to know.

    • Matt Raven

      Matt Raven

      VP of Digital
      Look Left Marketing
  3. 1:20 pm - 1:40 pm (ET)

    Performing an SEO Audit and Developing a Strategy

    In this session, our speaker will provide an approach to performing an SEO audit, from both a technical and content perspective, an overview of tools that can help manage the process, and how to approach forming your SEO strategy.

    • Chris Rodgers

      Chris Rodgers

      CEO & Founder
  4. 1:45 pm - 2:05 pm (ET)

    Optimizing Your Content for Search Discoverability

    Search strategy has expanded far beyond first-page SERP aspirations. In this session, our speaker will provide best practices for tackling the various algorithmic nuances of the various platforms to ensure your content is being discovered by your intended audiences.

    • Uzair Hasan

      Uzair Hasan

      Senior Digital Strategist
    • Heather Hamrick

      Heather Hamrick

      SEO Director
      All Points Digital
  5. 2:10 pm - 2:30 pm (ET)

    Measuring PR SEO Success

    Now that you’ve taken the steps to enhance your brand’s discoverability, how do you prove success? This session will demonstrate the top ways to measure SEO success from a PR perspective and show how to demonstrate its value to leadership.

    • Lauren Meckstroth

      Lauren Meckstroth

      VP of PR
      The Abbi Agency
  6. 2:35 pm - 3:00 pm (ET)

    Actionable SEO Steps to Set You Apart from the Competition

    Google recently added experience to its E-E-A-T quality rater guidelines, an area where communicators can significantly help to improve their organization’s search results. Our speaker demonstrates what this means for communications professionals and how the new guidelines can help prove how PR contributes to the bottom line.

    • Sara Resnick

      Sara Resnick

      Global Head of Organic Growth & SEO

PR Writing & AI Seminar Agenda


  1. 12:30 pm - 1:00 pm (ET)

    Working with AI: Writing Tools and Platforms

    AI: it’s on every writer’s mind, but what does it actually look like in practice, and how can communications professionals best lean into the tools to maximize their writing potential and reach? In this session, our speaker will spotlight the best AI tools for writers and demonstrate best practices for utilizing them to enhance their creative powers.

    • Anthony LaFauce

      Anthony LaFauce

      Managing Director
      Clyde Group
  2. 1:00 pm - 1:30 pm (ET)

    Ensuring Your Words are Inclusive

    The words we choose can speak volumes. Words have the power to include or exclude certain groups and can influence power dynamics in society and in the workplace. Embracing inclusive language in communications is critical to changing public perception. In this session, our speaker will share best practices for eliminating exclusionary language in your communications and showcase examples that are better suited for a diverse and equitable landscape.

    • Hollin Nies

      Hollin Nies

      Communications Strategist & Professor of Public Speaking and Rhetorical Strategies
  3. 1:30 pm - 2:00 pm (ET)

    Matching the Right Copy for the Right Platform

    Organizations targeting stakeholders on a variety of platforms can no longer copy and paste their content across all channels. Instead, savvy communicators should understand the messaging that works for each channel and tailor their creative accordingly. In this session, our speaker will share the creative and copy that resonates the most on a variety of platforms and how to easily share similar messaging in a way that is tailor made for each platform and its unique features.

    • Elizabeth Whittington

      Elizabeth Whittington

      Director, Executive Communication
      St. Jude Children's Research Hospital
  4. 2:00 pm - 2:30 pm (ET)

    AP Style Refresh: What You Need to Know

    Consistency is key when editing yourself. In this session, our speaker will share an overview of the most recent changes for AP Style, as well as top mistakes communicators tend to make–and how to avoid them.

    • Michael Dowding

      Michael Dowding

      Wordscape Communications

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend these events:

  • Digital PR and Social Media Communications
  • Community Relations
  • Content Creation
  • Crisis Management
  • Marketing Communications
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analysis
  • SEO
  • Video
  • Business Development


Each virtual event registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after the completion of the event.

SINGLE SEMINAR: $249 *per seminar

3 SEMINAR PACKAGE: $595 ($150 savings!)

Register now to attend one or all three seminars.






Contact Client Services
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Anna Lawler
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