100+ INFLUENCER MARKETING PR TRENDS, IDEAS, CASE STUDIES AND BEST PRACTICES

Block your calendar and get your entire team to join you online for the PRNEWS Influencer Marketing for PR digital workshop, 12-4 PM (ET) on October 16. Learn how to elevate how you tap into influencers to drive PR success—from establishing effective partnerships to managing crises and leveraging advocacy for brand amplification. By staying on top of industry trends and best practices, PR practitioners are better equipped to navigate the ever-evolving influencer landscape and achieve their communication objectives.

Our editors and key influencer PR experts will give you the ins-and-outs of:

  • Vetting & Selecting Influencers: How to determine the right influencer for your campaign
  • Amplifying Influencer Campaigns: Best practices for scaling influencer programs
  • Platform Update: Which platforms work best for various influencer campaigns
  • Striking Influencer Deals: Essential contract elements and how to negotiate prices
  • Measuring Campaign Performance: Key metrics to monitor and recheck for campaign success
  • And more!

Identify and Select the Right Influencers for Your Campaigns

Maximize Audience Engagement with Influencers

Handling Influencer-Born Crises

YOUR INSTRUCTORS:

  • Erin Ally

    Erin Ally

    VP, Social Media + Influencer Marketing
  • Jessica Spar

    Jessica Spar

    SVP, Social Media + Influencer Marketing

Agenda

WEDNESDAY, OCTOBER 16

Clear filters
12:00 - 12:30 pm

Navigating the Evolving Landscape of Influencer Marketing

12:40 - 1:10 pm

Measuring the Impact of Influencer Campaigns

1:20 - 1:50 pm

Maximizing Audience Engagement with Influencers

2:00 - 2:30 pm

How to Build Effective Influencer Partnerships

2:40 - 3:10 pm

Should You Use an Influencer or a Creator?

3:20 - 3:50 pm

Strategies for Handling Influencer-Born Crises

GET FULL ONLINE LEARNING ACCESS

PRNEWS PRO delivers insight like no one else in the industry. The subscription includes exclusive access to the intelligence and information you need to do your job better, build stronger campaigns and create value for your team.

In addition to providing member-only research and data, a full case study library covering the hottest PR topics, and a video training vault, a PRNEWS Premium Subscription includes access to all four 2024 Online Seminars including:

  • ARTIFICIAL INTELLIGENCE 

    Leveraging AI for PR
    Now On Demand
    • How AI will Change PR
    • Top Tools & Tricks
    • Internal AI Guidelines

  • BRAND REPUTATION

    Brand Reputation & Crisis Management
    Now On Demand
    • Combat Narrative Attacks
    • Internal Comms
    • Crisis Combacks

  • INFLUENCER MARKETING

    Influencer Marketing for PR
    October 16, 2024
    • Choosing the Right Influencer
    • Content Creation
    • Proving Value

  • MEDIA RELATIONS

    Media Relations
    December 4, 2024
    • Build & Keep Trust
    • Earned Placement Tips
    • Prep Your CEO

Tickets

  • Groups of 3+

    $280
    Regular Rate

  • Individual Pass

    $350
    Regular Rate

  • PRNEWS Premium Subscription

    $795
    Full Access to all 4 Online Seminars + 1 Year PRNEWS PRO

SECURE YOUR SEAT TODAY, PRICES INCREASE IN:

REGISTER

Contact

  • Questions

    For questions regarding event registration, please contact:
    Megan Sigg
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Dara Brooks
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Kaylee Hultgren
    [email protected]