OUR FIRST PR PRO ONLINE TRAINING WORKSHOP OF THE YEAR!

CREATED FOR COMMUNICATORS LOOKING TO GET AHEAD OF THE CURVE, BUILD STRONGER PR CAMPAIGNS AND ADVANCE THEIR CAREERS. 

Artificial Intelligence's capabilities have transformed the way public relations professionals approach their jobs—from harnessing productivity-enhancing tools to unlocking creativity to developing ethical AI protocols and guidelines. Our editors will be joined by key industry experts to provide you with:

  • The Best AI Tools for PR Measurement, Copywriting, and Social Media
  • Internal AI Guidelines:  How to Craft & Who Should Be Involved
  • Tips for Mastering AI Prompt Writing
  • How Artificial Intelligence Will Change PR
  • and more

REDEFINE PR—AND YOUR CAMPAIGNS—WITH AI

NEW AI TOOLS, PROMPTS & TRICKS FOR COMMS PROS

GROW YOUR AI IQ—AND YOUR CAREER

YOUR INSTRUCTORS:

  • Michael Kaye

    Michael Kaye

    Director of Brand Marketing & Communications
  • Jennifer Risi

    Jennifer Risi

    Founder and President
  • Kate LaVail

    Kate LaVail

    Managing Director, Research and Analytics
  • Anthony LaFauce

    Anthony LaFauce

    Managing Director
  • Clayton Durant

    Clayton Durant

    Director of Emerging Media & Platform Strategy
  • Rocio Brusseau

    Rocio Brusseau

    Co-founder and Principal
  • Brian Grace

    Brian Grace

    CCO
  • Mirza Germovic

    Mirza Germovic

    VP of AI Platform Evaluation and Offerings
  • Mark Dvorak

    Mark Dvorak

    Executive Director/EVP at Golin & Chair of PRSA’s Board of Ethics and Professional Standards
    Golin

Agenda

Wednesday, March 27

Clear filters
12:00 - 12:45 pm

How Artificial Intelligence Is Changing—and Will Change—PR

12:45 - 1:15 pm

Ethical AI: Building a Governance Framework and Internal Guidelines

1:15 - 1:45 pm

AI Tools for Workflow Integration

1:45 - 2:15 pm

Leveraging AI for Creativity and Innovation: An OKCupid Case Study

2:30 - 3:00 pm

Tips for Mastering AI Prompt Writing and Research

3:15 - 3:45 pm

Creating an AI Framework to Serve PR Business Goals

ONLINE WORKSHOP SERIES

  • ARTIFICIAL INTELLIGENCE 

    Leveraging AI for PR
    March 27, 2024 | 12-4 PM (ET)
    • AI Trends & Case Studies
    • Top AI Tools, Prompts & Hacks
    • Internal AI Guidelines

  • BRAND REPUTATION

    Brand Reputation & Crisis Management
    May 16, 2024 | 12-4 PM (ET)
    • Combat Narrative Attacks
    • Internal Comms Protocols
    • Crisis Comeback Blueprints

  • INFLUENCER MARKETING

    Influencer Marketing for PR
    Oct. 16, 2024 | 12-4 PM (ET)
    • Choosing the Right Influencer
    • Content Creation & Distribution
    • Proving Value, Measuring Impact

  • MEDIA
    RELATIONS

    Media Relations
    Dec. 4, 2024 | 12-4 PM (ET)
    • Trends & Case Studies
    • Earned Placement Tips
    • Prepping Your C-Suite

SAVE 40%: SIGN UP FOR YEAR-ROUND TRAINING

Why sign up for one workshop for $250 when you can get access to all four of our signature PR PRO online workshops plus a year’s worth of content for $795? Exactly.

An annual PRNEWS Premium Subscription delivers insights like nothing else. The subscription includes exclusive access to all four of our quarterly signature online workshops as well as member-only research and data, a full case study library covering the hottest PR topics, and a video training vault and more.

SIGN UP TODAY AND MAKE IT A YEAR-ROUND THING… HERE

Tickets

  • Groups of 3+

    Price Per Pass
    $280
    Regular Rate

  • Individual Pass

    $350
    Regular Rate

  • PRNEWS Premium Subscription

    $795
    Full Access to all 4 Online Seminars + 1 Year PRNEWS PRO

SECURE YOUR SEAT TODAY, PRICES INCREASE IN:

REGISTER

Contact

  • Questions

    For questions regarding event registration, please contact:
    Megan Sigg
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Dara Brooks
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Kaylee Hultgren
    [email protected]