Any organization — brand, agency, nonprofit, or technology vendor — that used AI in a marketing or communications initiative between January 1, 2025 and October 30, 2026. US-based and international organizations are both welcome.

Yes. Agencies may submit entries for client work with the client's knowledge and permission. List both the agency and the client in your submission.

Yes — if your work genuinely fits multiple categories, submit separate entries for each. Each requires a separate submission and fee.

Yes — and that's exactly the point. AI innovation doesn't only happen at household-name brands. This program recognizes results across the full industry — regardless of company size, budget, or how recognizable the logo on the building is. If your work moved the needle, it belongs here.

Campaign entries have two primary fields: a 250-word overview and a 250-word results section. Supporting attachments (up to 3) are optional. People-based nominations are 300 words.

Anything that documents the business outcome — engagement rates, pipeline metrics, earned media coverage, efficiency gains, cost savings, audience growth, or third-party research. Data doesn't need to be audited, but it should be specific.

Winners are notified before the public announcement. All entrants receive a confirmation email upon submission and a notification following judging.

$450 per entry before October 23 (early pricing). After October 23, a $199 late fee applies through the final deadline of October 30.

Entry fees are non-refundable. If you have extenuating circumstances, contact us before the deadline.

All 2026 entrants are automatically considered for Best AI Strategy for Business Outcomes — no separate entry required. Judges select the Grand Prix winner from across all category winners after the primary judging round.