Presented by PRNEWS

YOUR CRISIS MANAGEMENT PLAYBOOK FOR 2021

The largest crisis management event for communications pros is going virtual, March 24-25, 2021! The last 12 months has proved that you can never be too prepared for a crisis.  Discover how brands like Southwest, Hilton, Chipotle and Purdue Farms stay on top of their crisis communications strategy to ensure that their audiences remain informed, engaged, and up-to-date on critical issues. As an attendee, you'll create a strategy that not only allows for a defensive response when something hits, but an anticipatory plan of possible situations—providing an offense your organization can depend on. 

Your communications team should attend to:

  • Master every aspect of crisis management—from strategy to apology
  • Measure what matters to the C-Suite
  • Fine-tune your organization’s crisis strategy to handle whatever comes your way

Meet Your Keynote

  • Linda Rutherford

    Senior Vice President & Chief Communications Officer

Southwest's Senior Vice President, Chief Communications Officer, Linda Rutherford is known for creating and leading powerful teams that deliver award-winning communication for one of the most beloved brands in the world. 

Linda will share her company’s communications journey over the course of the pandemic, drawing on her decades of crisis management expertise. Learn how a brand long known for consumer satisfaction handled messaging to the public as the airline industry’s historic crisis unfolded.

Program

Day 1 - March 24

  • 11:00 am — 11:40 am

    Peer to Peer Roundtables

    Join the conversation as we navigate some of the industry’s most pressing topics. These sessions are highly interactive, expert-led and editor-moderated discussions designed for idea sharing, peer-to-peer engagement and debate. Participants will receive pre-conference surveys and assignments to make the time relevant and worthwhile. Pre-registration required, space is limited. Select from one of two topics:

  • 11:00 am — 11:40 am

    Topic 1
    Combating Disinformation

    We’ll discuss approaches to setting the story straight when your brand or executive is in the crosshairs due to false or misleading information.

  • 11:00 am — 11:40 am

    Topic 2
    Avoiding Empty Statements: DEI, Crisis and PR

    The reignition of the BLM movement has placed a spotlight on brand communications approaches that fail to match words to company actions. Participants will take part in a candid discussion of communications as it applies to meaningful actions taken at their companies to move diversity, equity and inclusion initiatives forward.

  • 11:45 am — 12:20 pm

    Peer to Peer Roundtables

    Continue the conversation as we navigate some of the communications industry’s most pressing issues. No flies on the wall here: These sessions are highly interactive, expert-led and editor-moderated discussions designed for idea sharing, peer-to-peer engagement and debate. Pre-registration required, space is limited. Select from one of two topics:

  • 11:45 am — 12:20 pm

    Topic 1
    Crises in Large Companies

    This roundtable will explore best practices for staffing, planning and coordination at large companies or organizations with an international footprint. In addition, we’ll discuss which scenarios are best handled by an external consultant or agency, vs. in-house.

  • 11:45 am — 12:20 pm

    Topic 2
    Handling Crisis as a Team of One

    PR pros have long been asked to work on shoestring budgets, but recent economic fallout has downsized departments in many organizations, particularly within marketing and communications functions. Participants will share how they are coping, doing more with less and triaging communications in crisis moments. 

  • 12:25 pm — 1:05 pm

    Peer to Peer Roundtables

    Continue the conversation as we navigate some of the communications industry’s most pressing issues. No flies on the wall here: These sessions are highly interactive, expert-led and editor-moderated discussions designed for idea sharing, peer-to-peer engagement and debate. Pre-registration required, space is limited. Select from one of two topics:

  • 12:25 pm — 1:05 pm

    Topic 1
    Measuring Crisis Response

    Beyond managing a crisis, it’s crucial to measure how effective your strategy was before the next crisis hits. From reputation scores to business outcomes, come ready to share your team’s KPIs and measurement challenges.

  • 12:25 pm — 1:05 pm

    Topic 2
    When Somebody Else’s Crisis Becomes Your Own

    Roundtable participants will share examples of being dragged into a crisis by association, exploring how to approach crises when they don’t originate at your company.

  • 1:30 pm — 3:00 pm

    Crisis Simulation: When Your Executive Goes Rogue

    How would your team handle the fallout from a PR misstep of an executive or employee? Practice planning a response that minimizes reputational damage while communicating with stakeholders in real time.

  • 3:15 pm — 4:45 pm

    Crisis Simulation: When Your Company is Dragged Into a Political Debate

    Participants will manage a simulated social media feed as a multi-layered crisis plays out, navigating the murky waters of politicized public comment. 

  • 4:45 pm — 5:15 pm

    Crisis Recap: Speed Briefing on the Day’s Insights

    Our editorial team and roundtable leaders share their top takeaways from Day 1.

Day 2 - March 25

Sponsors

Signal AI

Tickets

All-Access Virtual Pass

Access to all workshop sessions and keynotes during the “live” virtual event, March 24-25, 2021. Includes access to on-demand recordings of all sessions.

All-Access Virtual Pass
$495
Early Bird Discount (Expired 03/05/2021)
$395
Event Rate
$495

Crisis Insider VIP

Access to all workshop sessions and keynotes during the “live” virtual event, March 24-25, 2021. Includes access to on-demand recordings of all sessions. Includes a PRNEWS Crisis Insider annual subscription.

Crisis Insider VIP
$444
Early Bird Discount (Expires 05/03/2021)
$444
Event Rate
$544

Contact

QUESTIONS

For questions regarding event registration, please contact:
Megan Sigg
msigg@accessintel.com

SPONSORSHIP

VIEW THE SPONSORSHIP PROSPECTUS
For sponsorship inquiries, contact:
Dara Brooks
dbrooks@accessintel.com

PROGRAM

For information on programming and speakers, please contact:
Erika Bradbury
ebradbury@accessintel.com