If a successful PR campaign isn’t measured—did it ever really exist?
Measuring communications efforts has never been easy. But whether you’re working on media relations, social media, crisis management or brand enhancement, finding and understanding the most important metrics is now essential—for both your company and your career. Don’t be left behind. At PRNEWS’ Measurement Boot Camp on October 17 at the Yale Club in New York City, experts will teach you how to tie all of your organization’s goals to the KPIs that matter most—and how to use those numbers to sharpen your next initiative.
Register by September 20 to save $300!
Whether you’ve been measuring for years or your company thinks of measurement as an afterthought, building a measurement program from a goal-oriented place is the best path to collecting insights that you can actually use. We'll kick off our boot camp with a look at how to craft reasonable, measurable KPIs around business goals so that you feel empowered to start from scratch, or refresh your existing efforts, with confidence.
Once you set reasonable, business-oriented measurement goals, you'll need clear, easy-to-understand dashboard that anyone can read. Our senior measurement trainers will show you how to figure out the best tools for building a strong dashboard, what KPIs to include, and other tips for making sure that your dash is organized to make those insights shine.
Whether you’re measuring social media efforts, the ROI of influencers or your earned media program, there is so much data at your disposal that it's tempting to try and embrace it all. In this session, our trainers will offer tips and insights for figuring out what insights matter most in measuring effectiveness—and which ones are just a waste of resources.
You’ll learn to:
Though The International Association of the Measurement and Evaluation of Communication (AMEC) released an updated version of its Barcelona Principles in 2015, many communicators still don't understand how the Principles can shape a successful measurement program. In this session, we’ll look at real-world campaigns that checked the seven boxes of AMEC’s core principles—and show how you can use the guidelines to sharpen your organization’s approach to measurement.
With the next tweet-storm just around the corner, every brand and organization must be crisis-ready. In this interactive session, we’ll simulate a PR crisis based on current headlines and provide tips on the best ways to measure crisis strength and response time. From there we’ll offer tips on how to measure the effectiveness of your crisis management efforts.
Will AI really replace data analysts? How can automation reduce the time it takes to garner insight from data? In this session, we’ll discuss the future of AI in measurement efforts, including what can AI do for your measurement effort right now—and what it can't.
Peer-to-Peer Measurement Work Groups
Huddle with your peers to solve some key challenges in the areas of measurement and analytics trends. In this interactive activity, attendees will be grouped by organizational type (B2B, B2C, nonprofit, education, government) to work through how to measure the effectiveness of messaging to a target audience, helping to define what measurement expert Katie Paine calls "the path to purchase (or an acceptable proxy)." You'll be sure to leave this workshop armed with ways of measuring the persuasiveness of your efforts. Each work group will present their top ideas at the close of the day.
50 Vanderbilt Ave
New York, NY 10017
PRNEWS’ Measurement Boot Camp will take place on October 17 at The Yale Club in Midtown New York City in the Roof Dining Room on the 3rd Floor. The venue is just a block away from Grand Central Terminal and the 4, 5, and 6 Subway trains. If you are traveling for the boot camp and need lodging, take a look at PRNEWS’ list of hotels in the area.
PRNEWS Boot Camp Alumni receive a discounted flat rate of $895.
Groups receive a $100 discount
Nonprofits receive a $200 discount
PRNEWS Premium Suscribers receive a $300 discount
Questions? Contact Client Services
Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, and access to speaker presentations.
We only accept credit card (AMEX, Visa, MasterCard) and check (must be received 10 days prior to the event) via our online registration.
Only one discount code can be honored per registration. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.
You may substitute another individual in your place at no extra charge, or we can offer a credit to a future event but we do not refund registrations. Reach out to firstname.lastname@example.org with any additional questions.
At the Measurement Boot Camp presented by PRNEWS, sponsors will reach hundreds of communications, marketing and digital professionals looking to improve their measurement tactics. Join us as a thought leader at this dynamic industry event by becoming a sponsor today.
Have other sponsorship needs? You can customize a sponsorship package. Only a limited number of sponsorships are available! For information about sponsorship packages, please contact Katie Sullivan at email@example.com.
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