November 5, 2021

Young Voices: On Navigating a Pandemic and Finding a Voice
Kristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

Instilling Confidence is Key to Media Training
In this brief Q&A, we talk to Sarah Brown, director, corporate media relations at Marriott International, about some opportunities and challenges in training spokespeople at an organization.

In VA, 'All Politics is Local,' 'It's The Economy, Stupid' = 'Know Your Audience'
PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the Virginia governor's race.

Psaki Statement Offers a COVID Disclosure Guide for PR Pros
The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

Premium Content:

Native Americans Were Influential Communicators Without Formal Titles
Suppose you are willing to dig a bit deeper and look at PR not as a title but as a role or a mission. In that case, you will find that there are many Native Americans who not only practiced PR, but helped shape the world through the spoken and written word.

How to Avoid Being the Next ‘Instagram Kids:’ A PR Approach to Product Reputation Reviews
Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch.

As Holidays Approach B2C Brands’ Consumer Engagement is off 35% Year Over Year
The unusual nature of 2020, when so many spent so much time at home engaging with social during COVID, could be the root of this disappointing YOY comparison.

Flexible Hours, WFH and Start-to-Finish Benefits Can Help PR’s Caring Culture Tame ‘The Big Quit’
The shared pause from the coronavirus and WFH and, in some cases, death of friends and family, led communicators (and people in many other sectors) to reassess their professional and personal lives.