Messaging
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
This week's PR Roundup looks at Eli Lilly's CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers. READ FULL STORY
By Nicole Schuman

Measurement
The Communicator's Guide to Measuring AI Impact
The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don't capture what's really happening. READ FULL STORY
By Samantha Stark

3	Social Media & SEO A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter Both A.1. and Oreo exemplify "hopping on the brand wagon:" When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail. READ FULL STORY By Brian Gallagher

Messaging
One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative
With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression. READ FULL STORY
By Meghan Tisinger

5	Messaging Pope Francis: A Model for Masterful Communication Pope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated. READ FULL STORY By Daniel Rene

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