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December 16, 2020
8 Reasons Why Your Website Has a High Bounce Rate
There are many reasons why people bounce from a web site. Most people think a high bounce rate equals low page performance. Not always. We offer a look at some of the most common reasons for bounces and how to overcome them.
PRNEWS Announces Honorees for Top Women in PR
PRNEWS is pleased to announce this year’s Top Women in PR honorees. Our honorees demonstrated significant passion for their work even beyond their (virtual) office doors, often taking on pro bono communications work, in addition to advancing women leadership and/or diversity initiatives, both inside their respective organizations as well as in volunteer capacities outside of office hours.
PRNEWS Talks to John Kell, Media Lead at Chobani, About 2021 Comms Trends
This week PRNEWS Live welcomed guest John Kell, media lead at Chobani, to chat about 2021 communications trends.
PREMIUM: Communicators Target Growth Sectors to Build Business During Pandemic
For most people working in PR and communications, 2020 will forever be known as a crisis. That’s it. Continual crisis. And while crisis stymied many industries this year, it made communication more essential. When clear delivery of information becomes a necessity, the communication industry should grow. While the advertising world watched agencies shrink due to client losses and budget cutbacks, some PR shops expanded. We look at several examples of growth.
Around the Web:

Opinion: Why 'Shared Value' Will Always Beat Out Shareholder Value
In a new phase of capitalism, companies will adjust their marketing techniques to provide both economic and societal value.

How to Lead When Your Team Is Exhausted — and You Are, Too
What should you do when assurances that “we’re all in it together” are met with skepticism and annoyance, and when you’d rather snuggle up in bed instead of strategize for the future?

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