Crisis Management
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
This week's PR Roundup looks at higher education's current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders. READ FULL STORY
By Nicole Schuman

Work Life
Guess What? PR and Motherhood Aren't That Different
Despite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children's foundation for life. READ FULL STORY
By Gabrielle Wright

Crisis Management
PR Strategies for Olympics Sponsors Battling Negative Media Coverage
There are many lessons that brand sponsors of this year's Summer Olympics should have learned from the previous Games. And just because it's a celebrated global event, brands should not let their guard down in regards to reputation and bad press. READ FULL STORY
By Arthur Solomon

Crisis Management
Learning from Roku’s Breach Communication Shortcomings
In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators. READ FULL STORY
By Zach Olsen

Digital & Technology
Customizing AI GPTs to Optimize PR Business Processes
AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency. READ FULL STORY
By Scott Bartnick