Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives. 

Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives. 

Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives. 

Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives. 

The communications or marketing team that sparked the most creative campaigns and saw the biggest results for a Nonprofit.  

This category recognizes a campaign or ongoing initiative using a wide range of strategies (e.g. media, special events, Web content) where outcomes demonstrate change (e.g. legislation passed, funds raised, key support and/or endorsements from other groups, legislators, etc.)

Submissions will be judged on design and content, and success at connecting with a target audience and producing desired results.

Recognizing an outstanding, influential business-related blog or online journal written by a representative of an organization with the goal of espousing a cause or a certain message. The blog should be written with flair and personality.

Entries should clearly state the goals of the branding/re-branding and show measurable results proving that these efforts resulted in more donations or increased corporate involvement or more community/employee involvement, etc.

Recognizing outstanding alliance/s with a corporate entity in the past 12 months, with an eye toward exceeding the stated mission of the partnership. Note: It is recommended that you enter partnerships separately, not as a single entry.

Communications surrounding any crisis, from an industry crisis to internal executive malfeasance, are eligible in this category.

Honors successful communications and PR campaigns centered around Diversity.

Recognizing outstanding internal PR efforts at nonprofits/associations, including employee communications campaigns and ongoing initiatives to motivate, inspire and retain employees.

Entries should include PR conducted at an industry, association or other event/conference, or a series of events conceived and implemented by your organization (for instance, awareness of an issue). Note: this can include the entering nonprofit’s annual conference, for example, of public relations efforts at an industry event.

This category recognizes an external publication produced by or for a nonprofit. The publication can be a one-time effort or an ongoing publication.

Recognizing outstanding communications surrounding a single or ongoing drive to raise funds or increase membership. Must demonstrate the role of PR in the outcomes.

This category recognizes an internal publication produced by or for a nonprofit. The publication can be a one-time effort or an ongoing publication.

Recognizes outstanding strategies and outcomes with either a singular media relations campaign surrounding an issue or a proven media relations strategy whose outcome improved the nonprofit’s standing among its stakeholders.

This category salutes outstanding public relations efforts targeted at an association’s membership year-round or for a particular campaign.

Entries in this category should focus on the PR efforts surrounding a podcast, whether in the consumer or business-to-business arena.

Recognizing outstanding examples of a nonprofit achieving success with limited funds/budget, whether it’s for a single campaign or ongoing PR/public affairs. While “shoestring” is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.

Honors the most innovative PR or Marketing campaign that effectively drives brand or product awareness with measurable results.

This category recognizes campaigns that connect people and allow them to be integrated into a product or company. Social media campaigns can include communications campaigns on Facebook, Twitter, Instagram, Snapchat, LinkedIn or Google+; Internet forums; message boards or blogs.

This category recognizes a particular campaign in which the association's initiatives/brand is aligned with a cause.

Entries in the category should include a campaign strategy that revolves around producing video content.

Either a new or ongoing volunteer program from an organization (corporate or nonprofit); entries should be clear in stated aim of the program and in the number of volunteers involved, as well as results of volunteer efforts.

Recognizing outstanding Web sites among nonprofits, from a design, communications and navigation standpoint. Entrants must demonstrate the Web site’s effectiveness in building membership, raising issue awareness and the ways that PR has played a role in the site’s success.