Entry Deadline: December 1 | Late Entry Deadline: December 8
Entry Deadline: December 1 | Late Entry Deadline: December 8
PRNEWS’ Nonprofit Awards program is dedicated to honoring the most talented communicators and teams in the nonprofit sector. Through categories like Nonprofit Communicator of the Year, PR on a Shoestring Budget, Volunteer Program and more, these awards look to celebrate the individuals, teams and campaigns leading the way for nonprofit causes and initiatives.
This awards program is open to all individuals and teams worldwide at nonprofit organizations including associations, government organizations, universities and sole practitioners. Agencies and PR firms who are entering on behalf of a nonprofit client are also eligible.
Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives.
Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives.
Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives.
Honors the professional that has spearheaded nonprofit efforts and been a consistent advocate for their nonprofit initiatives.
The communications or marketing team that sparked the most creative campaigns and saw the biggest results for a Nonprofit.
This category recognizes a campaign or ongoing initiative using a wide range of strategies (e.g. media, special events, Web content) where outcomes demonstrate change (e.g. legislation passed, funds raised, key support and/or endorsements from other groups, legislators, etc.)
Submissions will be judged on design and content, and success at connecting with a target audience and producing desired results.
Recognizing an outstanding, influential business-related blog or online journal written by a representative of an organization with the goal of espousing a cause or a certain message. The blog should be written with flair and personality.
Entries should clearly state the goals of the branding/re-branding and show measurable results proving that these efforts resulted in more donations or increased corporate involvement or more community/employee involvement, etc.
Recognizing outstanding alliance/s with a corporate entity in the past 12 months, with an eye toward exceeding the stated mission of the partnership. Note: It is recommended that you enter partnerships separately, not as a single entry.
Communications surrounding any crisis, from an industry crisis to internal executive malfeasance, are eligible in this category.
Honors successful communications and PR campaigns centered around Diversity.
Recognizing outstanding internal PR efforts at nonprofits/associations, including employee communications campaigns and ongoing initiatives to motivate, inspire and retain employees.
Entries should include PR conducted at an industry, association or other event/conference, or a series of events conceived and implemented by your organization (for instance, awareness of an issue). Note: this can include the entering nonprofit’s annual conference, for example, of public relations efforts at an industry event.
This category recognizes an external publication produced by or for a nonprofit. The publication can be a one-time effort or an ongoing publication.
Recognizing outstanding communications surrounding a single or ongoing drive to raise funds or increase membership. Must demonstrate the role of PR in the outcomes.
This category recognizes an internal publication produced by or for a nonprofit. The publication can be a one-time effort or an ongoing publication.
Recognizes outstanding strategies and outcomes with either a singular media relations campaign surrounding an issue or a proven media relations strategy whose outcome improved the nonprofit’s standing among its stakeholders.
This category salutes outstanding public relations efforts targeted at an association’s membership year-round or for a particular campaign.
Entries in this category should focus on the PR efforts surrounding a podcast, whether in the consumer or business-to-business arena.
Recognizing outstanding examples of a nonprofit achieving success with limited funds/budget, whether it’s for a single campaign or ongoing PR/public affairs. While “shoestring” is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.
This category recognizes campaigns that connect people and allow them to be integrated into a product or company. Social media campaigns can include communications campaigns on Facebook, Twitter, Instagram, Snapchat, LinkedIn or Google+; Internet forums; message boards or blogs.
This category recognizes a particular campaign in which the association's initiatives/brand is aligned with a cause.
Entries in the category should include a campaign strategy that revolves around producing video content.
Either a new or ongoing volunteer program from an organization (corporate or nonprofit); entries should be clear in stated aim of the program and in the number of volunteers involved, as well as results of volunteer efforts.
Recognizing outstanding Web sites among nonprofits, from a design, communications and navigation standpoint. Entrants must demonstrate the Web site’s effectiveness in building membership, raising issue awareness and the ways that PR has played a role in the site’s success.
EARLY DEADLINE
December 1, 2023
FINAL DEADLINE
December 8, 2023
All entries must be submitted by December 8, 2023.
This awards program is open to all individuals and teams worldwide at nonprofit organizations including associations, government organizations, universities and sole practitioners. Agencies and PR firms who are entering on behalf of a nonprofit client are also eligible. The campaigns or initiatives you are highlighting must have taken place (either in part or in full) one year from the entry deadline date.
Initial Entry: $350
Additional Entries: $250
Late Fee added after 12/01: $99
Additional entries after the initial entry qualify for a discount. A late fee of will be applied to entries submitted between December 1 and 8. Payment in full must accompany the entry. Entry fees are not refundable.
All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*
What was the goal of the campaign?
What metrics set the stage for the work your campaign sought out to do?
What was the thinking and the strategic approach behind your work?
What actions did your campaign take or how was your campaign implemented?
How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
Nominees for individual and team/agency awards will be required to submit the following:*
Outline the reason why the nominee or team should be named a finalist.
Please provide some details of the nominee's role in the organization. Please include who the nominee reports to.
Please explain how this person/team has raised the bar on creativity, strategy and execution for their organization, or how this person has gone above and beyond expectations.
Supporting Materials can include anything that best represents the success of your work. Examples include:
*NOTE: Each section of the application has a 300 word limit
This awards program is open to all individuals and teams worldwide at nonprofit organizations including associations, government organizations, universities and sole practitioners. Agencies and PR firms who are entering on behalf of a nonprofit client are also eligible.
Our judges will evaluate each entry on the soundness of strategic planning and execution, and the impact of the results in relation to the scale of the project.
The fee to enter is $350 for entries submitted before the entry deadline, December 1. Secondary entries qualify for a $100 discount. A late fee of $99 will be applied to entries submitted between December 1 and the late deadline, December 8.
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign. For people and team categories, use metrics to specifically outline achievements and explain the impact of the person or team's overall work. Highlight the individual or team's unique qualities and how they use those to create landmark campaigns.
For questions about the Nonprofit Awards, contact:
Mary-Lou French
PRNEWS
[email protected]
If you are interested in sponsorship opportunities, please contact:
Dara Brooks
PRNEWS
[email protected]
