Recognizing the Best PR Events and Activations

2024’S BEST PR EVENTS & ACTIVATIONS!

The Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages, and generate buzzworthy media coverage. Winners are the media events, press tours, PR activations and red-carpet events that are making waves and innovating at every corner.

The inaugural Experiential & Event PR Awards demonstrate the creativity, dedication and strategic acumen behind the most outstanding experiences and events created by the PR industry. At long last, public relations practitioners can take due credit for their laudable event work behind the scenes, from consumer-facing activations to B2B networking events to festivals and fanfests.

Congratulations to this year's winners and honorable mentions!

Winners

Activations

Best Analyst Meeting/Briefing

Winner

Polestar Showcases Innovation at Inaugural Polestar DayNth Degree Events

Best Cause/Community Event/Campaign

Winner

Call of Duty Endowment: Loot for GoodActivision/Call of Duty Endowment

Honorable Mentions

FleishmanHillard for The UPS StoreBeat of Achievement: Empowering Next-Gen Small Business Owners
Mind Dance MarketingChick-fil-A Houston One Million Meals Campaign
Teladoc HealthDo Good Feel Good
The Brand GuildNewsBash
GENYOUthTaste of the NFL 2024

Best Employee Event

Winner

‘The Power of One’ -Beyond 2023 leadership conference by Boldyn NetworksBoldyn Networks

Honorable Mentions

CognizantImpact Awards 2024
Banco Popular DominicanoReunión Anual Gerentes 2024
Eaton CorporationTransforming the Town Hall: Eaton's LiveWire Experience

Best Entertainment Premiere Event

Winner

QUEENS BallNational Geographic

Best Entertainment Tie-in/Sponsorship Activation

Winner

Chick-fil-A Orlando Arnold Palmer InvitationalMind Dance Marketing

Best Festival/Fanfest Activation

Winner

A Taste of Stella Italian Cheese at New York City Wine & Food FestivalCarmichael Lynch

Honorable Mentions

BosparClub Courage: Creating a Safe Place for Marginalized Communities
Factory360National Frozen Drink Day- Grubhub & Taco Bell

Best Mobile Marketing Tour

Winner

Shaving and Grating our Way Across the Country with Stella CheeseCarmichael Lynch

Honorable Mentions

Factory360INSTAX Joy Tour
Texas Tech UniversityTexas Tech University Centennial Mobile Tour of Texas

Best Online/Virtual Event

Winner

Hilton Head Health Virtual Wellness PanelTK PR

Best Overall PR Event/Experiential Campaign (B-to-B)

Winner

Cosentino CNEXT 2024 Designer SummitSharp Think

Honorable Mentions

Duree & CompanyStrategic PR Campaign Anchors PORT 32 Marinas for Success
SparksNetflix FYSEE

Best Overall PR Event/Experiential Campaign (B-to-C).

Winner

Paramount+’s The LodgeThe Brand Agency

Honorable Mentions

KIND SnacksBetter You by Lana
Jack in the BoxFeeding Time: A Tale from Jack in the Box
160over90Jameson St. Patrick's Eve
Jackson Family WinesLa Crema Experiential Tasting Room Tour
Havas FormulaPanda Express Hosts One-of-a-Kind Culinary Experiences for Return of Firecracker Shrimp LTO

Activations

Best Pop-Up Activation

Winner

The Pepsi 125 DinerAcceleration Community of Companies

Honorable Mentions

SHADOWAerie Hidden Gems Marketplace
LegendKickstart Café
Walt DisneyThe Art of Avatar: The Way of Water An Immersive Experience
TK PRThe Greenville Home Alone Experience

Best Pop-Up Store

Winner

HI-CHEW Bites Candy Shop Pop-Up TourSharp Think

Activations

Best Press Event (Single Market)

Winner

Motorola razr - Unforgettable Launch of an Icon With Cirque du SoleilMirrored Media

Honorable Mentions

SHADOWAerie TWA Holiday Staycation
Farm Aid & Vanguard CommunicationsFarm Aid 2023
National GeographicNat Geo Presents: Fit For A Queen
Factory360Shipt holiday
M&C Saatchi Sport & Entertainment North AmericaTinder Ink Twice

Best PR Event on a Shoestring Budget ($100,000 or Less)

Winner

Don't Get It Twisted: How Dee Snider KISSed Off SF PrideBospar

Honorable Mentions

Metropolitan Water District of Southern CaliforniaA Pivotal Moment Ending California’s Drought"
Co-CommunicationsHillside Food Outreach - Cuomo Bridge Lighting for Hunger Relief

Best Product Launch/Unveil Event

Winner

Tiger Woods and TaylorMade’s Sun Day Red Product Launch EventR&CPMK

Honorable Mentions

PlanitCurrent Backyard Brings Smart Heat to CES
Factory360INSTAX mini99 Camera Launch
Harman IndustriesJBL Authentics Launch Campaign
Mirrored MediaMotorola razr - Unforgettable Launch of an Icon With Cirque du Soleil

Best P.R. Stunt

Winner

JBLiens Ear-n-vasionHarman Industries

Honorable Mentions

TK PREugenia Duke’s Unofficial Mayo Guide to Greenville
LegendMucus Disappearus: Penn & Teller Make Mr. Mucus Disappear

Best Sports Tie-in/Sponsorship Activation

Winner

Mercedes-Benz USA - Masters Tournament ProgramSunshine Sachs Morgan & Lylis

Honorable Mention

R&CPMKMastercard and Riot Games Sponsorship of League of Legends and VALORANT Esports

Best Stock Market Bell Ring Event

Winner

Spotlighting and Empowering Women on the Frontline: PepsiCo Rings the Closing Bell to Celebrate the Expanded She Is PepsiCo ProgramPepsiCo Beverages North America

Honorable Mention

Push Play CreativeVivid Seats National Fan Day

Best Trade Show Booth Experience

Winner

Google CESSparks

Honorable Mentions

Sparks2024 Siemens @ CES
Subaru of AmericaSubaru Shares the Love at Los Angeles Auto Show 2023

Best Use of Influencers at Events

Winner

CeraVe Schools Influencers from Around the World to Clear Up Acne ConfusionCoyne PR

Honorable Mention

Mirrored MediaMotorola razr - Unforgettable Launch of an Icon With Cirque du Soleil

Best VIP Event (B-to-B)

Winner

Cisco x McLaren Customer Hosting Program | 2023 United States Grand PrixCisco Systems, Inc.

Honorable Mentions

Global Gateway AdvisorsFoster Public + Private Engagement + Collaboration at the APEC CEO Summit USA 2023
Her Campus MediaGenZology Summit Gives Exciting Sneak Peek at Valuable Research

Best VIP Event (B-to-C)

Winner

Jameson St. Patrick's Eve160over90

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