Recognizing the Best PR Events and Activations
April 12, 2024
April 19, 2024
WELCOME TO THE FIRST-EVER AWARD PROGRAM RECOGNIZING THE BEST PR EVENTS AND ACTIVATIONS!
As corporate PR and Comms departments—and their agencies—continue to evolve their campaigns, more and more they are leaning on live events to connect with consumers, b-to-b audiences, employees and of course, the media. At the same time, corporate event departments—and their agencies—are expanding their toolkits to include larger doses of PR in their events and brand activations. So PR pros are embracing events and event pros are embracing PR.
This prestigious award program honors the creative and strategic PR events that engage audiences, amplify brand messages, and generate buzzworthy media coverage. From media events, press tours, PR activations and red carpet events, this is the industry recognition your PR event deserves.
Categories
Best Product Launch/Unveil Event
Best Press Event (Single Market)
Best Press Tour (Multi Markets)
Best P.R. Stunt
Best Use of Influencers at Events
Best Influencer Partnership Event Campaign
Best Overall PR Event/Experiential Campaign (B-to-C)
Best Overall PR Event/Experiential Campaign (B-to-B)
Best Shareholder Event
Best PR Event on a Shoestring Budget ($100,000 or Less)
Best Cause/Community Event/Campaign
Best Analyst Meeting/Briefing
Best Employee Event
Best Entertainment Premiere Event
Best VIP Event (B-to-C)
Best VIP Event (B-to-B)
Best Stock Market Bell Ring Event
Best Upfront/Newfront
Best Sports Tie-in/Sponsorship Activation
Best Entertainment Tie-in/Sponsorship Activation
Best Festival/Fanfest Activation
Best Mobile Marketing Tour
Best Pop-Up Activation
Best Trade Show Booth Experience
Best Online/Virtual Event
The Experiential & Event PR Awards are open to all agency, corporation, nonprofit/association, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) between January 1, 2023 and April 30, 2024.
Entry Guidelines
EARLY DEADLINE
April 12, 2024
LATE DEADLINE
April 19, 2024
All entries must be submitted by April 19, 2024. Finalists will be notified in July 2024.
Who's Eligible?
The Experiential & Event PR Awards are open to all agencies, corporations, nonprofits/associations, and government organizations. National and international entries are accepted. To be eligible, the campaigns or initiatives you are highlighting must have taken place (either in part or in full) between January 1, 2023 and April 30, 2024.
Entry Fees
The price of each primary entry is $450. Each additional entry after the initial entry is $299. A late fee of $199 will be applied to entries submitted between April 12 and April 19. Payment in full must accompany the entry. Entry fees are not refundable.
Submission Requirements
Campaigns
All campaigns and events entered will be required to submit a synopsis describing campaign/event content including all of the following areas:*
- Objectives
What was the goal of the campaign or event?
- Research
What metrics set the stage for the work your event/campaign sought out to do?
- Strategy
What was the thinking and the strategic approach behind your event/work?
- Execution
What actions did your event/campaign take or how was your event/campaign implemented?
- Evaluation of Success
How was success measured for this event/campaign? What metrics show that this event/campaign performed well and met its goals?
- Supporting Materials
Supporting Materials can include anything that best represents the success of your work. Examples include:
- Websites
- ROI Stats
- Media Coverage
- Press Materials
- Testimonials
- Research Documents
- Videos
- Photos
*NOTE: Each section of the application has a 300 word limit
FAQ
- Who can enter?
The Experiential & Event PR Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government and sole practitioners.
- How are the entries judged?
We evaluate your entry based on creativity, innovation, sound planning implementation and results. Judges will be looking for strategic initiatives that engage audiences, amplify brand messages, and generate buzzworthy media coverage.
- What are the eligibility requirements?
To be eligible, the campaign, initiative or event must have taken place (either in part or in full) between January 1, 2023 and April 30, 2024.. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
- How do I increase my chances of winning an award?
Emphasize the goals of your campaign or event, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign or event.
Submission Questions
For questions about the Experiental and Event PR Awards,
contact:
Mary-Lou French
PRNEWS
[email protected]
Sponsorship & Advertising Questions
If you are interested in sponsorship opportunities, please contact:
Dara Brooks
PRNEWS
[email protected]