Recognizing the Best PR Events and Activations

2024’S BEST PR EVENTS & ACTIVATIONS!

The Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages, and generate buzzworthy media coverage. Winners are the media events, press tours, PR activations and red-carpet events that are making waves and innovating at every corner. 

The inaugural Experiential & Event PR Awards demonstrate the creativity, dedication and strategic acumen behind the most outstanding experiences and events created by the PR industry. At long last, public relations practitioners can take due credit for their laudable event work behind the scenes, from consumer-facing activations to B2B networking events to festivals and fanfests.

Congratulations to this year's winners and honorable mentions!

Winners

Activations

Best Analyst Meeting/Briefing

Winner
Polestar Showcases Innovation at Inaugural Polestar Day Polestar Showcases Innovation at Inaugural Polestar DayNth Degree Events

Best Cause/Community Event/Campaign

Winner
Call of Duty Endowment: Loot for Good Call of Duty Endowment: Loot for GoodActivision/Call of Duty Endowment
Honorable Mentions
  • FleishmanHillard for The UPS StoreBeat of Achievement: Empowering Next-Gen Small Business Owners
  • Mind Dance MarketingChick-fil-A Houston One Million Meals Campaign
  • Teladoc HealthDo Good Feel Good
  • The Brand GuildNewsBash
  • GENYOUthTaste of the NFL 2024

Best Employee Event

Winner
‘The Power of One’ -Beyond 2023 leadership conference by Boldyn Networks ‘The Power of One’ -Beyond 2023 leadership conference by Boldyn NetworksBoldyn Networks
Honorable Mentions
  • CognizantImpact Awards 2024
  • Banco Popular DominicanoReunión Anual Gerentes 2024
  • Eaton CorporationTransforming the Town Hall: Eaton's LiveWire Experience

Best Entertainment Premiere Event

Winner
QUEENS Ball QUEENS BallNational Geographic

Best Entertainment Tie-in/Sponsorship Activation

Winner
Chick-fil-A Orlando Arnold Palmer Invitational Chick-fil-A Orlando Arnold Palmer InvitationalMind Dance Marketing

Best Festival/Fanfest Activation

Winner
A Taste of Stella Italian Cheese at New York City Wine & Food Festival A Taste of Stella Italian Cheese at New York City Wine & Food FestivalCarmichael Lynch
Honorable Mentions
  • BosparClub Courage: Creating a Safe Place for Marginalized Communities
  • Factory360National Frozen Drink Day- Grubhub.

Best Mobile Marketing Tour

Winner
Shaving and Grating our Way Across the Country with Stella Cheese Shaving and Grating our Way Across the Country with Stella CheeseCarmichael Lynch
Honorable Mentions
  • Factory360INSTAX Joy Tour
  • Texas Tech UniversityTexas Tech University Centennial Mobile Tour of Texas

Best Online/Virtual Event

Winner
Hilton Head Health Virtual Wellness Panel Hilton Head Health Virtual Wellness PanelTK PR

Best Overall PR Event/Experiential Campaign (B-to-B)

Winner
Cosentino CNEXT 2024 Designer Summit Cosentino CNEXT 2024 Designer SummitSharp Think
Honorable Mentions
  • Duree & CompanyStrategic PR Campaign Anchors PORT 32 Marinas for Success
  • SparksNetflix FYSEE

Best Overall PR Event/Experiential Campaign (B-to-C).

Winner
Paramount+’s The Lodge Paramount+’s The LodgeThe Brand Agency
Honorable Mentions
  • KIND SnacksBetter You by Lana
  • Jack in the BoxFeeding Time: A Tale from Jack in the Box
  • 160over90Jameson St. Patrick's Eve
  • Jackson Family WinesLa Crema Experiential Tasting Room Tour
  • Havas FormulaPanda Express Hosts One-of-a-Kind Culinary Experiences for Return of Firecracker Shrimp LTO

Activations

Best Pop-Up Activation

Winner
The Pepsi 125 Diner The Pepsi 125 DinerAcceleration Community of Companies
Honorable Mentions
  • SHADOWAerie Hidden Gems Marketplace
  • LegendKickstart Café
  • Walt DisneyThe Art of Avatar: The Way of Water An Immersive Experience
  • TK PRThe Greenville Home Alone Experience

Best Pop-Up Store

Winner
HI-CHEW Bites Candy Shop Pop-Up Tour HI-CHEW Bites Candy Shop Pop-Up TourSharp Think

Activations

Best Press Event (Single Market)

Winner
Motorola razr - Unforgettable Launch of an Icon With Cirque du Soleil Motorola razr - Unforgettable Launch of an Icon With Cirque du SoleilMirrored Media
Honorable Mentions
  • SHADOWAerie TWA Holiday Staycation
  • Farm Aid & Vanguard CommunicationsFarm Aid 2023
  • National GeographicNat Geo Presents: Fit For A Queen
  • Factory360Shipt holiday
  • M&C Saatchi Sport & Entertainment North AmericaTinder Ink Twice

Best PR Event on a Shoestring Budget ($100,000 or Less)

Winner
Don't Get It Twisted: How Dee Snider KISSed Off SF Pride Don't Get It Twisted: How Dee Snider KISSed Off SF PrideBospar
Honorable Mentions
  • Metropolitan Water District of Southern CaliforniaA Pivotal Moment Ending California’s Drought"
  • Co-CommunicationsHillside Food Outreach - Cuomo Bridge Lighting for Hunger Relief

Best Product Launch/Unveil Event

Winner
Tiger Woods and TaylorMade’s Sun Day Red Product Launch Event Tiger Woods and TaylorMade’s Sun Day Red Product Launch EventR&CPMK
Honorable Mentions
  • PlanitCurrent Backyard Brings Smart Heat to CES
  • Factory360INSTAX mini99 Camera Launch
  • Harman IndustriesJBL Authentics Launch Campaign
  • Mirrored MediaMotorola razr - Unforgettable Launch of an Icon With Cirque du Soleil

Best P.R. Stunt

Winner
JBLiens Ear-n-vasion JBLiens Ear-n-vasionHarman Industries
Honorable Mentions
  • TK PREugenia Duke’s Unofficial Mayo Guide to Greenville
  • LegendMucus Disappearus: Penn & Teller Make Mr. Mucus Disappear

Best Sports Tie-in/Sponsorship Activation

Winner
Mercedes-Benz USA - Masters Tournament Program Mercedes-Benz USA - Masters Tournament ProgramSunshine Sachs Morgan & Lylis
Honorable Mention
  • R&CPMKMastercard and Riot Games Sponsorship of League of Legends and VALORANT Esports

Best Stock Market Bell Ring Event

Winner
Spotlighting and Empowering Women on the Frontline: PepsiCo Rings the Closing Bell to Celebrate the Expanded She Is PepsiCo Program Spotlighting and Empowering Women on the Frontline: PepsiCo Rings the Closing Bell to Celebrate the Expanded She Is PepsiCo ProgramPepsiCo Beverages North America
Honorable Mention
  • Push Play CreativeVivid Seats National Fan Day

Best Trade Show Booth Experience

Winner
Google CES Google CESSparks
Honorable Mentions
  • Sparks2024 Siemens @ CES
  • Subaru of AmericaSubaru Shares the Love at Los Angeles Auto Show 2023

Best Use of Influencers at Events

Winner
CeraVe Schools Influencers from Around the World to Clear Up Acne Confusion CeraVe Schools Influencers from Around the World to Clear Up Acne ConfusionCoyne PR
Honorable Mention
  • Mirrored MediaMotorola razr - Unforgettable Launch of an Icon With Cirque du Soleil

Best VIP Event (B-to-B)

Winner
Cisco x McLaren Customer Hosting Program | 2023 United States Grand Prix Cisco x McLaren Customer Hosting Program | 2023 United States Grand PrixCisco Systems, Inc.
Honorable Mentions
  • Global Gateway AdvisorsFoster Public + Private Engagement + Collaboration at the APEC CEO Summit USA 2023
  • Her Campus MediaGenZology Summit Gives Exciting Sneak Peek at Valuable Research

Best VIP Event (B-to-C)

Winner
Jameson St. Patrick's Eve Jameson St. Patrick's Eve160over90

AWARDS PACKAGES

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    Winner Awards
    $199
    Honorable Mention Awards

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Submission Questions

For questions about the Experiental and Event PR Awards,
contact:

Mary-Lou French
PRNEWS
[email protected]

Sponsorship & Advertising Questions

If you are interested in sponsorship opportunities, please contact:

Dara Brooks
PRNEWS
[email protected]