December 2, 2020

Paging Boston Market: When a Brand Goes MIA in a Crisis
A PR crisis is bad enough. But a PR crisis during a holiday, when your company ruins the festivities for others is even worse. That's the time when a company should apologize profusely and try to win back trust. Apparently that's not the course Boston Market is taking with its turkey of a Thanksgiving.

Media Relations, From an Editor's Perspective
Most media relations pros have a favorite way of connecting with writers. How about building relationships with media staff whose names rarely appear on bylines, such as editors? A veteran editor provides insight in this brief Q-A as we get ready for the PRNEWS Media Relations Next Practices Virtual Event Dec. 8-9, 2020.

Rushing to Return to Normal After a Crisis is a Risky Move
The goal of crisis management is to return as quickly as possible to business as usual, right? Actually, regaining public trust might be a better target. However, regaining the public's trust takes time. In addition, it requires a change story that's communicated consistently during the transition to normalcy. A good example is Chipotle, which continues to communicate its change story. The brand is a Wall St darling again.

LinkedIn Live: Today at 1pm
On this week's PRNEWS LinkedIn Live chat (1pm ET) our special guest is John Kell, media lead for Chobani. We'll chat with John about media and communication trends for 2021.

Around the Web:

Nasdaq Wants More Diverse Corporate Boards, and It’s Asking the SEC for Help
Nasdaq wants to require the boards of its companies to become more diverse—and has a plan to make that happen.

Consumers Are Obsessed With Feel-Good Short-Form Content Right Now
Cooking and crafting videos have surged in popularity throughout the pandemic.