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October 28, 2021
Instilling Confidence is Key to Media Training
In this brief Q&A, we talk to Sarah Brown, director, corporate media relations at Marriott International, about some opportunities and challenges in training spokespeople at an organization.
Can a Fun Brand Name Bring Faster Forgiveness?
A new study from the Journal of Business Research suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 
LinkedIn Live: Today at 1:30 p.m. ET
Join PRNEWS for a conversation with Carly Schildhaus, senior manager of public affairs for the National Confectioners Association (sweet!). Carly will discuss important messages going out regarding Halloween 2021 and how candy makers play a role.
PREMIUM: Why You Should Include a Crisis Communication Plan in Your 2022 Budget
Effective planning, including an evaluation of a company’s crisis process, team, tools and resources, ensures organizations are prepared to respond in a timely, effective and responsible manner.
PREMIUM: Toss Your Involved Crisis Plan, But Ensure You Lead with Internal Communication
This month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of D.C.-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of N.J.
Around the Web:

Facebook's Public Relations Strategy Seems Increasingly Desperate
Facebook's PR strategy includes publicly casting doubt on the credibility of the whistleblower and media outlets that have covered the company's issues.

Sweetgreen Warns of Worker Strife and Layoffs Over Covid Vaccine
The restaurant chain, which filed for an initial public offering on Monday, said it has had “significant challenges” getting employees to submit proof of Covid-19 vaccination.

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