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 Using LinkedIn’s Data to Boost Thought Leadership Campaigns Corporate PR teams are underutilizing one of LinkedIn's most valuable tools: its data. Here are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs. READ FULL STORY |
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Customizing AI GPTs to Optimize PR Business Processes AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, AI provides the power needed to unlock new levels of business efficiency. READ FULL STORY |
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Learning from Roku’s Breach Communication Shortcomings In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators. READ FULL STORY |
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