PR Measurement Trends, Tools & Case Studies 

ONE DAY, 100+ INSIGHTS
AN UNMISSABLE SEMINAR FOR PR MARKETING PROFESSIONALS

Once a year, top brand and agency experts—including McDonald's, H/Advisors and American Heart Association—share measurement trends, case studies and best practices. We'll cover:

  • Emerging PR campaign metrics you need to start using now
  • New AI platforms and how to lean on them in 2024
  • Linking Impact Strategy with Meaningful Metrics
  • How to apply data insights to safeguard your brand's reputation
  • Creating a "real-time data" measurement blueprint
  • Measuring and optimizing internal communications
  • Creating a measurement culture

EMERGING METRICS

Tools and techniques for data collection, analysis and visualization that bulletproof that value of PR initatives.

TOOLS & TECHNIQUES

Our comprehensive toolbox of essential metrics will get you up to speed on measurement’s latest—and greatest.

YOU MEASURED, NOW WHAT?

Learn how to translate key insights, trends and performance metrics into measurement narratives, recaps and reports.

YOUR INSTRUCTORS:

The biggest brands and best agencies present laser-focused sessions, exclusive panels, and interactive discussions.

  • Sarah Myles

    Sarah Myles

    Director, Communications Measurement & Insights
    McDonald's
  • Akeem Anderson

    Akeem Anderson

    SVP, Digital
    H/Advisors Abernathy
  • Toiya Honore

    Toiya Honore

    VP, Marketing & Communications
    American Heart Association
  • Matt Oakley

    Matt Oakley

    Global Head of Data & Analytics
    Hotwire
  • Megan Tuck

    Megan Tuck

    SVP, Leader of Bliss Impact
    The Bliss Group
  • Nicholle Manners

    Nicholle Manners

    VP, Communications Intelligence, Communications Ecosystem Enablement
    Prudential
  • Eric Slutsky

    Eric Slutsky

    Vice President, Integrated Communications
    GENYOUth
  • Sarah Evans

    Sarah Evans

    Founder
    Sevans Strategy
  • Katie Paine

    Katie Paine

    CEO
    Paine Publishing
  • Natan Edelsburg

    Natan Edelsburg

    Chief Partnerships Officer
    Muck Rack
  • Kelly Marin

    Kelly Marin

    Sr. Director, Product Marketing
    Notified

Agenda

The Proving PR Performance Summit is programmed by the industry’s leading PR experts and designed to provide real insights, legit best practices, and roll-up-your-sleeves advice.

Wednesday, October 4

Clear filters
8:30 - 9:00 am

Registration & Welcome

9:00 - 9:30 am

Safeguarding and Elevating Your Brand's Global Image

9:50 - 10:30 am

Aligning Communications with Business Goals

10:30 - 11:00 am

Networking Break

11:00 - 11:30 am

Creating a Measurement Culture

11:35 am - 12:05 pm

Leveraging Real-Time Data to Enhance Communication Strategies

12:05 - 1:05 pm

Networking Lunch

1:05 - 1:50 pm

Embracing Emerging Metrics and Planning for 2024

1:50 - 2:20 pm

Networking Break

2:20 - 2:50 pm

Linking Impact Strategy with Meaningful Metrics

2:50 - 3:20 pm

Measuring and Optimizing Internal Communications

Sponsors

Partner

Notified

Platinum

Muck Rack
Paine Publishing

LIMITED SPONSORSHIPS AVAILABLE

PRNEWS’ Proving PR Performance Summit draws PR and Communications professionals and marketers from top corporations, agencies and non-profits each year. Attendees are highly-engaged and hungry for partners who can help them strengthen their measurement and analytics strategies. And 89% of attendees classify themselves as decision-makers. Customize your presence today and contact Anna Lawler

DOWNLOAD THE PROSPECTUS

Tickets

Make it a team bonding and learning experience by bringing the entire department!
Save 20% off groups of three or more.

  • Group of 3+

    Price is Per Person

  • Individual Ticket

  • Nonprofit Rate

Venue

Dream Downtown

355 West 16th St near 9th Ave
New York, NY 10011
1-212-229-2559

While our event is taking place at the Dream, we do not have a room block or access to discounted rooms. Many of our attendees are staying at Dream while others are staying at some of the other many hotels within walking distance.

Contact