Entry Deadline: November 10 | Late Entry Deadline: November 17

PRNEWS’ Nonprofit Awards program is dedicated to honoring the most talented communicators and teams in the nonprofit sector. Through categories like Nonprofit Communicator of the Year, PR on a Shoestring Budget, Volunteer Program and more, these awards look to celebrate the individuals, teams and campaigns leading the way for nonprofit causes and initiatives.

This awards program is open to all individuals and teams worldwide at nonprofit organizations including associations, government organizations, universities and sole practitioners. Agencies and PR firms who are entering on behalf of a nonprofit client are also eligible.

Categories

Individual & Team Categories

Communicator of the Year - Association

A communications professional who successfully built internal and/or external programs and partnerships that led to growth in membership and/or achieved specific goals set up for a particular industry.

    Communicator of the Year - Charity

    A communications professional who oversaw communications efforts that led to increased brand awareness and resulting donations.

      Communicator of the Year - Government

      A communications professional who oversaw efforts that resulted in an increase in positive sentiment for a government entity or who led campaigns with demonstrated change.

        Communicator of the Year - Education/University

        A communications professional who successfully built programs that led to an increase in student recruitment and retention, improved community relations and/or surpassed target goals of a media campaign.

          Nonprofit Team of the Year

          The team who, as a result of its communications efforts and campaigns, drove the most significant outcome in its industry.

            Communications & Campaign Categories

            Advocacy Campaign and Lobbying Efforts

            This category recognizes a campaign or ongoing initiative using a wide range of strategies (e.g. media, special events, digital content) where outcomes demonstrate change (e.g. legislation passed, funds raised, key support and/or endorsements from other groups, legislators, etc.).

              Annual Publication or Brochure

              This category spotlights any publication, internal or external, produced for targeted stakeholders on an ongoing yearly basis.

                Blog

                Entries recognize an outstanding, influential business-related blog or online journal written by a representative of an organization with the goal of espousing a cause or a certain message.

                  Branding / Re-Branding

                  This category recognizes outstanding branding/re-branding work and demonstrates measurable results to prove that these efforts resulted in more donations, increased corporate involvement or more community/employee involvement.

                    Corporate / Nonprofit Partnership

                    This category recognizes an outstanding alliance(s) with a corporate entity in the past 12 months, with an eye toward exceeding the stated mission of the partnership. Note: It is recommended that you enter partnerships separately, not as a single entry.

                      Crisis Management

                      Entries recognize communications and management of a crisis, either a third-party industry crisis or an organizational crisis.

                        Diversity and Inclusion Campaign

                        This category highlights campaigns designed for underserved audiences, including specific racial and ethnic groups, the LGBTQ+ community, neurodiverse groups and disabled communities.

                          Employee / Internal Communications

                          This category recognizes outstanding internal PR efforts at nonprofits/associations, including employee communications campaigns and ongoing initiatives to motivate, inspire, recruit and retain employees.

                            Event PR

                            Entries should include PR conducted at an industry, association or other event/conference, or a series of events conceived and implemented by your organization (for instance, awareness of an issue). 

                              External Publication or Report

                              This category recognizes an external publication produced by or for a nonprofit. The publication can be a one-time effort or an ongoing publication.

                                Fundraising Campaign

                                This category recognizes outstanding communications surrounding a single or ongoing drive to raise funds. It must demonstrate the role of PR in the outcomes.

                                  Internal Publication

                                  This category recognizes an internal publication produced by or for a nonprofit. The publication can be a one-time effort or an ongoing publication.

                                    Media Relations

                                    This category recognizes outstanding strategies and outcomes with either a singular media relations campaign surrounding an issue or a proven media relations strategy whose outcome improved the nonprofit’s standing among its stakeholders.

                                      Member Communications

                                      This category salutes outstanding public relations efforts targeted at an association’s membership year-round or for a particular campaign.

                                        Podcast

                                        Entries in this category should focus on the PR efforts surrounding a podcast, whether in the consumer or business-to-business arena.

                                          PR on a Shoestring Budget

                                          Recognizing outstanding examples of a nonprofit achieving success with limited funds/budget, whether it’s for a single campaign or ongoing PR/public affairs. While “shoestring” is subjective, the winners in this category are those who have done more with less, and have been creative with the limited PR dollars they have.

                                            PR or Marketing Campaign

                                            “Best-In-Show" Award - for the most innovative, out of the box PR campaign or paradigm-shifting communications idea. 

                                              Social Media Campaign

                                              This category recognizes campaigns that connect people and allow them to be integrated into a product or company. Social media campaigns can include communications campaigns on Facebook, Twitter, Instagram, Snap, LinkedIn, TikTok, Reddit or other Internet forums, message boards or blogs.

                                                Social Responsibility Campaign / Initiatives

                                                This category recognizes a particular campaign in which the organization’s initiatives/brand is aligned with a cause.

                                                  Video

                                                  This category recognizes the best use of a single video or a series to deliver your message and achieve your campaign goals.

                                                    Website

                                                    This program recognizes the best outstanding website, from a design, communications and navigation standpoint. Entries must demonstrate the site’s effectiveness in building membership, raising issue awareness and the ways that PR has played a role in the site’s success.

                                                      Volunteer Program

                                                      This category is focused on either a new or ongoing volunteer program from an organization; entries should be clear in stated aim of the program and results of volunteer efforts.

                                                        Entry Guidelines

                                                        Entry Dates

                                                        EARLY DEADLINE
                                                        November 10, 2022

                                                        FINAL DEADLINE
                                                        November 17, 2022

                                                        All entries must be submitted by November 17, 2022. Finalists will be notified in January 2023.

                                                        Who's Eligible?

                                                        This awards program is open to all individuals and teams worldwide at nonprofit organizations including associations, government organizations, universities and sole practitioners. Agencies and PR firms who are entering on behalf of a nonprofit client are also eligible. 

                                                        Entry Fees

                                                        Secondary entry of the same campaign into any additional categories, qualifies for a discount. A late fee of will be applied to entries submitted between November 10 and 17. Payment in full must accompany the entry. Entry fees are not refundable.

                                                        Initial Entry: $249
                                                        Additional Entries: $199
                                                        Late Fee: $50

                                                        Submission Requirements

                                                        Campaigns

                                                        All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:*

                                                        • What was the goal of the campaign?

                                                        • What metrics set the stage for the work your campaign sought out to do?

                                                        • What was the thinking and the strategic approach behind your work?

                                                        • What actions did your campaign take or how was your campaign implemented?

                                                        • How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?

                                                        • Supporting Materials can include anything that best represents the success of your work. Examples include:

                                                          • Websites
                                                          • ROI Stats
                                                          • Media Coverage
                                                          • Press Materials
                                                          • Testimonials
                                                          • Research Documents
                                                          • Videos
                                                          • Photos

                                                        *NOTE: Each section of the application has a 300 word limit

                                                        Individuals / Teams

                                                        Nominees for individual and team/agency awards will be required to submit the following:*

                                                        • Outline the reason why the nominee or team should be named a finalist.

                                                        • Please provide some details of the nominee's role in the organization. Please include who the nominee reports to. How do they implement CSR or DEI in their work?

                                                        • How has this person or team impacted their community? What metrics show their impact? How has this person shown dedication toward CSR or DEI?

                                                        • Supporting Materials can include anything that best represents the success of your work. Examples include:

                                                          • Websites
                                                          • ROI Stats
                                                          • Media Coverage
                                                          • Press Materials
                                                          • Testimonials
                                                          • Research
                                                          • Documents
                                                          • Videos
                                                          • Photos

                                                        *NOTE: Each section of the application has a 300 word limit

                                                        FAQs

                                                        • This awards program is open to all individuals and teams worldwide at nonprofit organizations including associations, government organizations, universities and sole practitioners. Agencies and PR firms who are entering on behalf of a nonprofit client are also eligible.

                                                        • Our judges will evaluate each entry on the soundness of strategic planning and execution, and the impact of the results in relation to the scale of the project.

                                                        • The fee to enter is $249 for entries submitted before the entry deadline, November 10. Secondary entries of the same campaign into any additional categories qualify for a discount. A late fee of will be applied to entries submitted between November 10 and the late deadline, November 17.

                                                        • Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign. For people and team categories, use metrics to specifically outline achievements and explain the impact of the person or team's overall work. Highlight the individual or team's unique qualities and how they use those to create landmark campaigns.

                                                        Questions

                                                        Submission Questions

                                                        For questions about the Nonprofit Awards, contact:

                                                        Mary-Lou French
                                                        PRNEWS

                                                        mfrench@accessintel.com

                                                        Sponsorship and Advertising Questions

                                                        If you are interested in sponsorship opportunities, please contact:

                                                        Anna Lawler
                                                        PRNEWS
                                                        alawler@accessintel.com