Where Strategy Meets Storytelling

 

2026 WINNERS ANNOUNCED!
2027 Call for Entries Opens in September!

Celebrating the Smartest, Boldest, and Most Effective Content in PR.

Today’s top PR professionals aren’t just pitching stories—they’re publishing, producing, and building content engines that drive real business results. The PRNEWS Content Marketing Awards winners represent the campaigns, creators, and communicators leading that evolution.

This year’s winners showcase excellence across every dimension of modern PR storytelling—from innovative formats and strategic narratives to measurable impact. Their work demonstrates how content has become a core driver of reputation, engagement, and growth.

Winners

Content Creation

Best Annual Report

Winner
Lam Research Corporate Communications Lam Research Corporate Communications

Best Branded Podcast or Audio Content

Winner
Sweets Unwrapped Sweets UnwrappedFerrero North America

Best Corporate Blog

Winner
Lam Research Corporate Communications Lam Research Corporate Communications

Best Interview or Profile

Winner
Riding Out the Storm: 20 Years After Katrina Riding Out the Storm: 20 Years After KatrinaRTA New Orleans

Best Long-Form Written Content

Winner
Horizon Magazine Horizon MagazineCompass

Most Innovative Use of AI in Content Creation

Winner
Gentle Giants, Big Impact: How FPL’s Manatee Lagoon Uses AI to Drive Creative, Shareable Manatee Content Gentle Giants, Big Impact: How FPL’s Manatee Lagoon Uses AI to Drive Creative, Shareable Manatee Contentrbb Communications

Strategy, Innovation, And Execution

Best Branded Content, B2C

Winner
Celebrating 50 Years of Caring - Help at Home's 50th Anniversary Celebrating 50 Years of Caring - Help at Home's 50th AnniversaryHelp at Home

Best Content for Internal Communications or Employer Branding

Co-Winner
Lam Research Corporate Communications Lam Research Corporate Communications

Best Content for Internal Communications or Employer Branding

Co-Winner
The SourcE: Turning Internal Communication into Regional Culture The SourcE: Turning Internal Communication into Regional CultureAHA

Best Content Marketing Campaign for Crisis or Reputation Management

Winner
From “Beacon of Love” to “Queer Joy is Resistance”: How PR Turned a Sponsorship Crisis into Record Fundraising From “Beacon of Love” to “Queer Joy is Resistance”: How PR Turned a Sponsorship Crisis into Record FundraisingBospar

Best Creative Storytelling in PR Content

Winner
Let’s Talk Grazing and Raising: Corteva, John Deere, Zinpro and Zoetis NCBA CattleCon Media Event Let’s Talk Grazing and Raising: Corteva, John Deere, Zinpro and Zoetis NCBA CattleCon Media EventBader Rutter

Best Data-Driven or Research-Based Campaign

Winner
Launching Payroll Integrations’ Employee Financial Wellness Report Launching Payroll Integrations’ Employee Financial Wellness ReportChannel V Media

Best Event Content Marketing Strategy

Winner
Making Our Stars Sparkle: Social Media Promotion and the OCPS Stellar Awards Making Our Stars Sparkle: Social Media Promotion and the OCPS Stellar AwardsOrange County Public Schools

Best Evergreen Content Strategy

Winner
Sustaining Stories: Manatee Lagoon by FPL’s Evergreen Strategy for Conservation Education Sustaining Stories: Manatee Lagoon by FPL’s Evergreen Strategy for Conservation Educationrbb Communications

Best Executive Social Media Campaign

Winner
Seeing RealSense Seeing RealSenseBospar

Best Integrated Owned + Earned Media Campaign

Winner
SEGA Spotlights Shadow the Hedgehog Throughout 2024 Sonic Brand Campaign SEGA Spotlights Shadow the Hedgehog Throughout 2024 Sonic Brand Campaignfortyseven communications

Best Measurement & Results-Driven Campaign

Winner
MDOC Recruitment Campaign MDOC Recruitment CampaignKing Media

Best Thought Leadership Campaign

Winner
Path to Zero: 12 Climate Conversations That Changed the World Path to Zero: 12 Climate Conversations That Changed the WorldHahn

ORDER AWARDS

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  • Extra Awards

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    Winner Awards
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    Honorable Mention Awards

    You earned the recognition—now display it with pride. Celebrate your win with a custom trophy for your team, clients or office display. Winner and honorable mention awards are available for purchase and can be customized.