AN UNMISSABLE CONFERENCE ON SAFEGUARDING YOUR BRAND FOR PR PROFESSIONALS, COMMUNICATIONS MANAGERS, AND MARKETERS. 

Leading brand and agency experts will share trends, case studies, and best practices across all three areas of brand reputation management:

  • Crisis Management. You can’t predict when a crisis will happen, but you can be ready with the right preparedness strategy and response plan.
  • Brand Reputation. Build and maintain a reputation that drives customer, employee, and partner trust.
  • Brand Safety. Embrace ongoing risk mitigation processes to prevent messages, marketing, and content from damaging the brand.

CRISIS MANAGEMENT

Sessions include:

The 11 crisis plan must-haves

The 6 parts of a brand apology

4 group simulations that put you inside a faux crisis

And more.

BRAND REPUTATION

Sessions include:

9 keys metrics for best-in-class measurement

6 ways to combat brand disinformation

15 tools for social listening and reputation monitoring

And more.

BRAND SAFETY

Sessions include:

8 ways to "brand-safe" your content

Brand safety case studies and lessons learned

4 ways to vet your influencers

9 top brand safety mistakes to avoid

And more.

YOUR INSTRUCTORS:

The biggest brands and best agencies present laser-focused sessions, exclusive panels and interactive simulations.

  • Amara Malik

    Amara Malik

    Executive Director Global Communications, Corporate Affairs
    The Estée Lauder Companies Inc.
  • Dave Fleet

    Dave Fleet

    Head of Global Digital Crisis
    Edelman
  • Gabriel Sands

    Gabriel Sands

    Senior Partnerships Lead
    Reddit
  • Sophia Marshall

    Sophia Marshall

    SVP, Communications
    Comcast
  • Sarah Tuite

    Sarah Tuite

    VP, Corporate Public Relations
    Four Seasons
  • Sueann Tannis

    Sueann Tannis

    Sr. Director, Integrated Communications
    United Nations Foundation
  • Brett Bruen

    Brett Bruen

    President
    Global Situation Room, Inc.
  • Janelle Panebianco

    Janelle Panebianco

    Head of External Communications
    Papa Johns
  • Cheryl Fenelle Dixon

    Cheryl Fenelle Dixon

    Principal, Perfectly Clear Communications & Adjunct Professor
    Columbia University
  • Donetta Allen

    Donetta Allen

    Chief Influencer & Social Media Officer
    Hunter
  • Matisse Hamel-Nelis

    Matisse Hamel-Nelis

    VP of Communications
    AbleDocs
  • Jackie Kolek

    Jackie Kolek

    CIO
    Peppercomm
  • Alexander Slater

    Alexander Slater

    Founder & CEO
    Clyde Group
  • Katie Sprehe

    Katie Sprehe

    Sr. Director, Reputation & Strategy
    APCO Worldwide
  • Ethan McCarty

    Ethan McCarty

    CEO
    Integral Communications
  • Jenny Wang

    Jenny Wang

    SVP
    Clyde Group
  • Melissa Conner

    Melissa Conner

    Managing Director, Partner
    Jennifer Bett Communications
  • Tracy Williams

    Tracy Williams

    CEO & Founder
    Olmstead Williams Communications
  • T.J. Winick

    T.J. Winick

    SVP
    Issues Management Group
  • Cortney Stapleton

    Cortney Stapleton

    CEO
    The Bliss Group
  • Lauren Gray

    Lauren Gray

    SVP, Issues Advisory
    Edelman
  • Paul Quigley

    Paul Quigley

    CEO
    NewsWhip
  • Andrew Moyer

    Andrew Moyer

    EVP and GM
    Reputation Partners
  • Akeem Anderson

    Akeem Anderson

    SVP, Digital
    H/Advisors Abernathy
  • Stephanie Fisher

    Stephanie Fisher

    Managing Director, Social Media Engagement
    Save the Children
  • Jeff Lutz

    Jeff Lutz

    VP of Corporate Communications & Content
    Hart Inc.

Agenda

The Brand Reputation Summit’s content is programmed by the industry’s leading editorial team and designed to provide critical insights, tangible best practices and the roll-up-your-sleeves intelligence you need using right now.

Clear filters
Tuesday, May 23
1:00 - 2:30 pm

Mitigating Brand Risks through Effective Crisis Comms

Brand Safety

Guidelines for Internal and External Messaging During a Crisis

Crisis Management
2:30 - 3:00 pm

Coffee Break

3:00 - 4:30 pm

Crisis Preparation for Small- and Mid-Sized Companies

Crisis Management

The Role of Accessibility in Brand Reputation

Reputation
4:30 - 6:00 pm

Happy Hour Networking Reception

Wednesday, May 24
8:30 - 9:00 am

Networking Breakfast

9:00 - 9:50 am

Trends and Challenges in Managing Brand Reputation

Reputation
9:55 - 10:25 am

Developing a Comprehensive Reputation Management Strategy for the Digital Age

Reputation

Crisis Response: The First 24 Hours

Crisis Management
10:25 - 11:00 am

Networking Break

11:00 - 11:30 am

How Niche Communities Can Impact Brand Reputation

Reputation
11:35 am - 12:05 pm

Staying the Course on DE&I: Staying True to Brand Promises in a Divisive Environment

Reputation

Building a Trust Reservoir

Brand Safety
12:05 - 1:00 pm

Networking Lunch

1:05 - 1:40 pm

Measuring your Organization’s Corporate Reputation

Reputation

Managing Risks Associated with Influencers

Brand Safety
1:45 - 2:15 pm

Choosing Issues to Support in a Divisive Atmosphere

Brand Safety

People First Crisis Communications: Tips for Engaging Your Brand's Most Powerful Audience

Crisis Management
2:20 - 2:50 pm

Staying Ahead of the Crisis Curve!

Reputation
2:50 - 3:25 pm

Networking Break

3:25 - 3:55 pm

Activate Your Employees as Brand Advocates

Brand Safety

Implementing Social Impact Initiatives to Enhance Brand Reputation

Reputation
4:00 - 4:30 pm

Repairing Reputation After a Crisis

Crisis Management

Navigating Brand Risks During Layoffs

Brand Safety

Sponsors

Partner

Digimind
NewsWhip
Onclusive

Silver

FullIntel

Bronze

Press Record

LIMITED SPONSORSHIPS AVAILABLE

 PRNEWS’ Brand Reputation Summit draws PR and Communications professionals and marketers from top corporations, agencies and non-profits each year. Attendees are highly-engaged and hungry for partners who can help them strengthen their crisis management and brand reputation strategies. And 89% of attendees classify themselves as decision-makers. Customize your presence today and contact Anna Lawler.

DOWNLOAD THE PROSPECTUS

Tickets

ATTENDEE BONUS! All attendees will receive our Brand Reputation Blueprint, an exclusive summary of the 100 top insights culled from the conference (a $795 value alone). 

Make it a team learning experience by bringing the entire department! Save 20% off groups of five or more.

  • Individual Ticket

  • One Day

    $795

  • Group of 3+

  • Team of 5

Venue

Dream Downtown

355 West 16th St near 9th Ave
New York, NY 10011
1-212-229-2559

While our event is taking place at the Dream, we do not have a room block or access to discounted rooms. Many of our attendees are staying at Dream while others are staying at some of the other many hotels within walking distance.

Contact