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Start of Football Season Launches Creative Brand Campaigns
With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention. READ FULL STORY

Bad Reviews, Bad Behavior: Good for Business?
Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy's "no bad press" mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved. READ FULL STORY

The Value of PR Associations in the Digital Age
Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age. READ FULL STORY
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