December 3, 2020

Nerd St. Gamers, Brownstein Tap Local Media to Drive National Coverage
As our Media Relations Conference fast approaches (Dec. 8-9), we’re introducing readers and attendees to speakers lighting up our (virtual) stage. Here is a case study from Nerd Street Gamers and Brownstein, who will be sharing their local media approach during the conference.

[VIDEO] PRNEWS Talks to John Kell, Media Lead at Chobani, About 2021 Comms Trends
This week PRNEWS Live welcomed guest John Kell, media lead at Chobani, to chat about 2021 communications trends.

Media Relations, From an Editor's Perspective
Most media relations pros have a favorite way of connecting with writers. How about building relationships with media staff whose names rarely appear on bylines, such as editors? A veteran editor provides insight in this brief Q-A as we get ready for the PRNEWS Media Relations Next Practices Virtual Event Dec. 8-9, 2020.

PREMIUM: DEI, Purpose, Crisis, Personalization and Technology Seen Powering Successful PR in 2021
For 2020, personalization was predicted, in 2019, as a dominant theme. Trust topped the 2019 list. Some trends for 2021 extend what 2020 highlighted: greater emphasis on DEI, purpose and internal communication.

Around the Web:

Activist Marketing Takeaways from Nike, Ben & Jerry's Calls for Racial Justice
Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.

Inside the Controversial Rise of a Top Twitter COVID-19 Influencer
Eric Feigl-Ding’s lengthy, alarming Twitter threads about the pandemic have been going viral since January. But scientists are divided on his approach—and his dedication to the facts.