Dear Subscriber, Wishing you a good Monday. Welcome to the 20th PR News edition of 2016. A PR News favorite Katie Paine leads off with a look at how British PM David Cameron, an ex-PR man, and University of CA David chief Linda Katehi mangled recent crises. We also have an exclusive report from APCO about the pharmaceutical industry’s reputation. Pokerstars VP, communications Eric Hollreiser discusses how to use video to create trust in your brand. This week’s case study comes from Cessie Cerato, PR director, Palace Resorts, and looks at how the brand managed to get itself prime placement on daytime television without paying prime dollars. We’re about three weeks away from the PR News Google Workshop and Digital PR &Marketing Conference (June 6-8) at the Ritz-Carlton in Miami. And in fewer than three months is the PR News Big 4 Social Media Summit and Visual Storytelling Boot Camp in San Francisco (Aug 9-10). As always, I welcome your comments, criticisms, story ideas and submissions. Below are quick links to all of this week’s articles:
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