Laura Berdichevsky
Assistant Marketing Manager 
PR News

PR News Announces Platinum PR Awards Finalists 

Rockville, Md., July 11, 2012 -- PR News will be honoring top PR initiatives in more than 40 categories—ranging from anniversary campaign and crisis management to social media and word of mouth—at its benchmark-setting Platinum PR Awards on Sept. 14, 2012, at the Grand Hyatt in New York City. The finalists of the Platinum PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of public relations. 

Charles Duhigg, best-selling author of The Power of Habit: Why We Do What We Do in Life and Business, will deliver the keynote address at PR News’ Platinum PR Awards Luncheon. His presentations are both descriptive and prescriptive, and speak to a wide range of groups from the fields of science, medicine, business and education. Duhigg is a prize-winning investigative reporter for the business section of The New York Times, where he contributes to the newspaper and the Times Magazine. In addition to his reporting, Duhigg is a regular contributor to television and radio, including the Newshour with Jim Lehrer, Frontline, Dr. Oz and various programs on CNBC and NPR.

The winners and honorable mentions of the coveted Platinum PR Awards will be celebrated at a luncheon on September 14, 2012, at the Grand Hyatt in New York City from noon to 3 p.m.

PR News will be presenting a PR Writing for Social Media and the Web Workshop on the morning of the Platinum PR Awards Luncheon from 8 a.m. to 11 a.m. The interactive morning workshop will show communications professionals how to write compelling content for the Web, blogs and social media; avoid grammar pitfalls; write press releases to grab media attention; and optimize their copy for search.

For questions about attending the Platinum PR Awards Luncheon, contact PR News Assistant Marketing Manager Laura Berdichevsky at To advertise in the Platinum PR Awards Special Issue or to become an event sponsor, contact PR News Senior Vice President & Group Publisher Diane Schwartz at

The Platinum PR Awards program is presented by PR News, the leading resource for PR professionals. PR News provides PR professionals with the latest industry best practices in its executive-level premium weekly publication. PR News programs must-attend professional conferences throughout the year, including the Facebook Conference, PR Measurement Conference, Taste of Tech, Social Media Summit, Digital PR Summit and the Media Relations Conference. PR News also programs monthly webinars for PR practitioners; presents the Platinum PR Awards, PR People Awards and CSR Awards, among other awards programs; and publishes the Small Biz PR Report and annual guidebooks, including the Digital PR, Crisis Management and Media Training Guidebooks, among others.