Laura Berdichevsky
Assistant Marketing Manager 
PR News

PR News Announces Digital PR Awards Finalists 

Rockville, Md., August 21, 2012 -- PR News will be honoring top digital PR initiatives and the people behind them at the Digital PR Awards Luncheon on October 1, 2012 at the Grand Hyatt in New York City. The finalists of the Digital PR Awards set the industry benchmark for excellence across all areas of digital PR. Finalists represent those organizations that took risks, made tremendous strides and understand the power of digital communications in public relations.

Frank Eliason, author Senior Vice President of Social Media at Citibank’s, has been described as the “most famous customer service manager in the U.S., possibly the world.” By expanding the reach of customer service via social media, and taking the simple approach of asking "Can we help?” he repositioned the relationship between Comcast and its customers. His efforts at Comcast inspired a global wave of innovation in the way businesses communicate and engage with their customers—using new communication channels to improve customer experience. 

The winners and honorable mentions of the industry known Digital PR Awards will be celebrated at a luncheon on October 1, 2012, at the Grand Hyatt in New York City from 12:30 p.m. to 2:30 p.m..

PR News will be presenting an SEO Workshop on the morning of the Digital PR Awards Luncheon from 8 a.m. to 11:30 a.m. and a Social Media Measurement Conference the following day on October 2. The interactive morning workshop will give communications professionals the skills to lift their messages to the top of search results. The full-day conference will focus on how to measure PR programs across all the dominant social media platforms. 

For questions about attending the Digital PR Awards Luncheon, contact PR News Marketing Manager Laura Berdichevsky at To advertise in the Digital PR Awards Special Issue or to become an event sponsor, contact PR News Senior Vice President & Group Publisher Diane Schwartz at

The Digital PR Awards program is presented by PR News, the leading resource for PR professionals. PR News provides PR professionals with the latest industry best practices in its executive-level premium weekly publication. PR News programs must-attend professional conferences throughout the year, including the Facebook Conference, PR Measurement Conference, Taste of Tech, Social Media Summit, Digital PR Summit and the Media Relations Conference. PR News also programs monthly webinars for PR practitioners; presents the Platinum PR Awards, PR People Awards and CSR Awards, among other awards programs; and publishes the Small Biz PR Report and annual guidebooks, including the Digital PR, Crisis Management and Media Training Guidebooks, among others.