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AI and Communications Analytics: A Match Made in Heaven
While increased access to generative AI brings equal parts anxiety and excitement, there are significant advantages to adding AI-powered tools to your work. Our author looks at how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research. READ FULL STORY
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PRNEWS Announces Winners of 2024 Impact Communications Awards
PRNEWS announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Read about the campaigns, initiatives and communicators that are advancing the fight for global change. READ FULL STORY
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Measuring PR and Comms Success With Customized Client-Aligned KPIs
PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks at how to develop them, noting that it's important to align them with the business and overall marketing strategy—and to discuss the KPIs with clients frequently. READ FULL STORY
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