Visual Storytelling on Social Media

Speakers | Why Should I Attend? | Access | Questions

Join PR News for this informative webinar on how to use visual storytelling on social media to share your brand’s story and services while converting visitors and readers into purchasers and advocates. You will learn the tools needed to share your message through videos, infographics, image networks, interactive websites and more.

Visual content is key to communicating your brand and drawing the attention and interest of consumers. Studies show that people remember 20 percent of what they read but about 80 percent of what they see and do. People on social media expect visuals as part of the content they view, and they reward those who provide it well by sharing that content and returning for more.

At this Webinar, you'll learn how to:

Create visual content for Instagram, Pinterest, Tumblr, Facebook and other social platforms as well as infographics and video
Create an editorial calendar that integrates pop culture and milestones into your overall social media and visual strategy
Work with designers and manage limited time and resources
Distinguish content that matches your brand’s message
Create visual content that is relevant and inspires engagement
Mix general, informative content with brand content to engage social media users
Engage customers through calls to action that encourage them to share their content and start a conversation
Drive users from your visual content to your brand pages
Get to know your customers by what they engage with and share
Measure ROI and track your success

Webinar Speakers

Mitzi Emrich Chief Social Strategist MWW @missmitzi @MWW_PR	Lauren Friedman Head of Global Social Business Enablement Adobe @Lauren_Hannah @Adobe
Joe Strupek Assistant Vice President, Public Affairs State Farm @strupey @StateFarm	Peter Ternes Senior Communications Strategist General Motors @Ternespt @GM
Moderator: Brian Greene Writer/Editor PR News @bw_greene

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Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program for one year (through June 23, 2016), the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.