Visual Storytelling 101 for Communicators

Speakers | Why Should I Attend? | Access | Questions

Join PR News for a webinar that will guide your thinking as you set out to make your brand more visual across social media and more. Beyond Facebook, Instagram, Snapchat and Twitter there are new platforms arising all the time, and countless ways to use them to tell your story; starting out can be daunting.

Some brands have it easy, working with fashion, cute animals or other intrinsically visually appealing things. Some brands wonder if they should even bother. But pictures, video and art are proven to be the most shared content, and as platforms adapt to make them more visible every day, you can’t afford to be left out.

At this Webinar, you'll learn how to:

Use Snapchat to reach its audience of 200 million monthly users
Create and curate visual content that communicates your brand’s values and services
Set objectives and goals for your visual content strategy
Determine who your audience is and how to reach them
Create visual content, including infographics and video, for Instagram, Pinterest, Tumblr, Facebook and other social platforms
Keep your message cohesive across different platforms
Choose which platforms work best for your brand
Tell stories through images and video Instagram, Pinterest and other platforms
Create live streaming content for Periscope and Meerkat
Work with your design team to create effective and engaging content
Measure ROI and track your success

Webinar Speakers

Jessica Perout Brand PR and Reputation Supervisor McDonald's USA @MJessieKhalil @McDonalds	Lainey Garcia External Communications Manager McDonald's USA @Lainey_McD
Marie Baker Senior manager, Social Strategy & Community Bayer @Amarieveebee @BayerUS	Michelle Mastrobattista Vice president, Digital Communications Solomon McCown & Co. @Michelle_Mastro
Moderator: Ian James Wright Editor PR News @ianwright0101

Purchase Today

Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.