Reputation Matters: Future Proofing the Comms Industry through Streamlined Decision-Making
The vast majority of C-suite leaders (85 percent, per a recent Signal AI study) believe that reputation is more important than margin in the decision-making process. Coupled with an overwhelming amount of data to weed through in decision-making processes, it’s no surprise that PR and communications professionals today are feeling the pressure to perform.
In this webinar, our panelists will discuss the impact of reputation-based decision-making on their limited time and how this process can change the way communicators work in the future.
President of Americas & Asia-Pacific
Senior Vice President and Head of Communications, Bayer U.S. and Head of Communications, Consumer Health, North America
Senior Vice President, Head of Digital
What You'll Learn
- How to get a seat at the table with leadership to better align on what data matters most to your organization
- How to confidently aggregate your company’s data to make informed reputation-based decisions
- How to recoup time spent and utilize technology in decision-making processes to work more efficiently
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Business Development
There is no fee to view this webinar.
Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar.
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