How Measuring Corporate Reputation Can Save Your Company’s Bottom Line
Corporate reputation has become increasingly more intrinsic to a company’s business performance, according to nearly three-quarters of C-suite executives surveyed as part of a new Signal AI report. Compounding this with growing expectations from consumers and employees of the companies they buy from and work for, organizations both big and small must develop a better process for measuring reputation and harnessing the data.
What You'll Learn
- The importance of measuring organizational reputation surrounding specific topics
- How an organization’s ESG program directly impacts its reputation among all stakeholders
- How businesses can utilize reputational data to improve their bottom line
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Business Development
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