Social Media Project Manager
Southern California Edison
Vanessa McGrady is an award-winning journalist, producer and creative public relations professional who uses strategic planning and branding skills for the betterment of communities and our environment. In 2006, she joined the Corporate Communications team at Southern California Edison, one of the nation's most environmentally progressive utilities. She launched one of the industry's first Twitter feeds (hint: if you work in a risk-averse environment, call it a "pilot project") and currently focuses on social media long-term strategy, customer engagement and crisis planning.