Everyone’s talking about influencer marketing, but what’s the best way to use it? What should you avoid? Is it right for your brand?

PR News and Meltwater conducted a survey to gauge the importance of influencers to marketing and communications professionals. We asked how and why brands are using influencers, how much they pay them, and what challenges arise from working with them.

Find out what other brands are doing and what you can learn from the insights they’ve shared.

Download this report and you'll also be entered to win a $50 AMEX gift card!