Allison Robins

Director of Global PR & Branded Content
Zumba Fitness

Allison Robins has more than 15 years of public relations and marketing experience and currently leads PR and Branded Content for the largest dance-fitness brand in the world, Zumba. In her time at the company, she has expanded its media presence in U.S., Europe, Asia-Pacific and Latin America and traveled throughout the world spearheading events and conventions, product launches, content campaigns and press conferences. She has managed media partnerships with Billboard, Universal Music, Majesco, 505 Games, American Heart Association, American Media Inc., Susan G. Komen, ABC, NBCUniversal, 19 Entertainment, Dick Clark Productions, Starwood and Hyatt hotel brands. Publicity efforts have led to landing a variety of magazine and newspaper cover stories as well as TV integrations. She has worked with shows including The View, The Steve Harvey Show, The Today Show, Martha Stewart, The Talk and The Doctors. Allison’s campaigns have been featured as case studies in numerous trade outlets and she has led presentations on how to develop and execute cross-functional PR campaigns that tell stories with measurable results.