An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.
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How Communicators Find Success With Podcasts
February 27th, 2024 by Nicole Schuman
With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience.
PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley's "big announcement" trick, and how the nutrition industry is dealing with misinformation on social media.
Measure Up 02.22.24
February 21st, 2024 by Nicole Schuman
The Evolution of PR Measurement According to PRNEWS' Agency Elite Top 100 When fielding applications for the 2024 Agency Elite Top 100, we tasked agencies with envisioning the future of the PR and comms industry.… Continued
PR Measurement Predictions From the PRNEWS 2024 Agency Elite
February 21st, 2024 by PRNEWS
While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.
The New York Times is suing OpenAI for copyright infringement. Communicators, too, will need to decide if there is a danger in letting AI models train on their corporate content. Right now, PR professionals are embracing it as a productivity enhancer and marketing tool. But the way forward may require some balance.
How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid
February 16th, 2024 by Tara Smith
Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.
PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI
February 15th, 2024 by Nicole Schuman
This week's PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z's election 2024 expectations.
Measure Up 021524
February 14th, 2024 by Nicole Schuman
Q&A With IPR Measurement Commission: Top Issues on the Minds of Members The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia… Continued
Q&A With IPR Measurement Commission: Top Issues on the Minds of Members
February 14th, 2024 by Kaylee Hultgren
The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.