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Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.
Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.

  “PR News is an invaluable asset to communications professionals because it provides in-depth information and analysis.  Its articles are commonly the center of discussion among our staff. We appreciate PR News’ wide range of coverage,… Continued
As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.
Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers.
Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here's what communicators need to know about the platform.
By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner's "2013 Social Media Marketing Industry Report" shows that although social media is valuable, not all networks will benefit your brand equally.