Diversity, Equity, and Inclusion (DEI) isn't just a buzzword anymore. It's a critical factor for business success in the 21st century. But are companies truly walking the walk? Specific internal communication strategies can elevate understanding about DEI in the workplace and beyond.
The State of DEI in the United States
Recent studies reveal a fascinating—and somewhat concerning—environment:
- Top Performers: Some states are leading the charge. Research suggests that New Mexico, Maryland, Virginia, California, New York, New Jersey and Colorado are taking significant strides in implementing DEI initiatives. These states are not only attracting top talent but also fostering a more innovative and successful business environment.
- Room for Improvement: However, the picture isn't all sunshine and rainbows. While identifying the "least focused" state is complex (due to varying data collection methods), some regions show concerning gaps in DEI implementation. This presents an opportunity for businesses to contribute to positive change.
- A key question: Is DEI a fad? Experts like Undraye Howard, author of "What Strong Organizations Know About DEI" believe it's here to stay. "Those of us committed to bringing about lasting change must recognize that diversity, equity, and inclusion are much more than a passing fad," Howard says. "It’s a framework for engaging an organization’s full strength and range of views, experiences, and capabilities."
Beyond the Buzz: The ROI of Real DEI
Companies prioritizing DEI are seeing real financial benefits. A recent study by BCG found that companies with strong DEI practices outperform their less diverse counterparts by a staggering 19%. This translates to a significant competitive advantage in today's global marketplace.
Learning from Missteps: National Multiple Sclerosis (MS) Society
The firing of a 90-year-old woman from the National Multiple Sclerosis (MS) Society for refusing to use preferred pronouns highlights a crucial aspect of DEI. While respecting pronouns is an important part of creating an inclusive environment, this case demonstrates that education and proper implementation are equally important. Simply mandating specific actions is not enough. Effective DEI requires ongoing education and a focus on creating a culture of respect that values open communication and understanding. Something reflected in a thorough internal communications campaign.
Championing DEI Change, One Email Signature at a Time
A simple way to build a more inclusive work environment is by leveraging your most-used communication tool—everyday business email. With a professional email signature software program such as Rocketseed, Exclaimer or WiseStamp for example, employees can easily include their preferred pronouns and name pronunciations in their email signatures.
This small but impactful action promotes mutual respect and understanding within your team. It also signals to everyone who receives your emails—customers, suppliers, and partners alike—that your company values DEI and is committed to fostering a respectful and inclusive space for all.
Join the Conversation
DEI is a journey, not a destination. There are always ways to learn more and join the movement. There are numerous resources available online and through organizations like the Society for Human Resource Management (SHRM).
And still unsure about pronoun etiquette? No worries! Simply ask someone how they prefer to be addressed. Embracing diverse pronouns allows for a more welcoming and respectful workplace for everyone.
Shanique Brophy is Marketing Executive at Rocketseed.