Diversity

Why The Rise of Femvertising is Good PR

July 19th, 2019 by

Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the essential “why” that makes any story worth hearing. For the better part of the century,  women have been underrepresented in… Continued

What the U.S. Women’s Soccer Team Win Means for Equal Pay in PR

July 11th, 2019 by

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance without any necessity for prodding. The team marched from East Coast to West Coast in 24 hours on July 10,… Continued

From Media Royalty, Career Advice for PR Pros in the Margins

June 27th, 2019 by

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens of hands went up—most of them women.  Conference attendees were responding to a question from Joanna Coles, producer, author, journalist… Continued