Crisis Management

Lessons for PR During Journalism’s Bad Week

November 1st, 2017 by

You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed out months ago that it was a sad day for PR when revelations surfaced that a PR executive, Rob Goldstone,… Continued

4 Key PR Trends to Watch in 2018

October 31st, 2017 by

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption. Already I’m having mid-January visions of discarded Christmas trees on… Continued

What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator

October 30th, 2017 by

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and former chief evangelist at Apple: “If someone says you will fail, it doesn’t always mean you will succeed. But if… Continued

Are You Sure You Want to Wing It When It Comes to Crisis?

October 17th, 2017 by

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess.  That cheerful environment created a fitting backdrop for an evening session of the… Continued

Does PR Have a Reputation Problem with the Media?

October 16th, 2017 by

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued

Tillerson Disses the Boss: What the Morale Cleanup Might Look Like

October 4th, 2017 by

Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top news stories. This morning, NBC News reported Secretary of… Continued

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… Continued

To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond

September 13th, 2017 by

Chances are we wouldn’t be writing this post had British PR firm Bell Pottinger’s demise yesterday remained a story limited to Europe and Africa. Unfortunately for the reputation of the PR industry here and abroad, Bell Pottinger was well known, which helped spread the story. The Bell in Bell Pottinger is Lord Bell, Tim to his… Continued

Early PR Lessons From Tropical Storm Harvey

August 30th, 2017 by

It’s Friday afternoon, August 25, and you’re at work in Houston. You’re expecting Hurricane Harvey, but you’ve heard on radio and television that an evacuation of your city, America’s fourth largest, is not recommended. Local officials, including your mayor, Sylvester Turner, have reiterated that message. You’re concerned, but not overly worried. As a longtime Houston-area resident you… Continued

PR Lessons From the Trump Letter and the Chrysler-UAW Case

August 1st, 2017 by

Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. At times, communicators can do very little to make things better. Mistake By The Lake Look at what happened last week and this week in Michigan.… Continued