PR News Blogger Network

Empowering Activists to Carry Your Message

May 17th, 2019 by

My off-hours are spent volunteering as an activist for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives (TransAlt). At the start, I figured it’d be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. And while those elements are minor parts of a volunteer activist’s… Continued

Branding Lessons from Marvel Studios’ Mythology Marketing

April 25th, 2019 by

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate water cooler conversations, and 11 years of Marvel Studios superhero titles (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative… Continued

PR Tips for Alexa’s Human Listeners

April 12th, 2019 by

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. “This information,” Amazon tells Bloomberg, “helps… Continued

PRNEWS and the Industry Are at an Inflection Point—What’s Next?

April 9th, 2019 by

We at PRNEWS have two main priorities: community and education. As the industry evolves, we don’t just record these changes, but identify the opportunities for PR’s growth. And we seek to grow with PR by building strong relationships with our community and responding to your needs. To that end, I’d like to invite you to join us. Talk to us. Let’s have a call or a lunch. Tell us what’s on your mind. As content director, my number one goal is to give you insights and education that help you excel and that elevate the profession.

The Bottom Line on The Top Women in PR? Kick-Ass

January 28th, 2019 by

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued

How the U.K. and U.S. Differ in Their Treatment of Influencers

January 24th, 2019 by

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. “More civilized” isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

January 13th, 2019 by

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued

Authenticity is Key for Brands During the Government Shutdown

January 10th, 2019 by

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

December 3rd, 2018 by

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued

University of Maryland Backs into a Decent Crisis Solution

November 1st, 2018 by

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of the few correct notes sounded during a crisis that centered on the death of student and athlete Jordan McNair. The… Continued