PR News Blogger Network

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

January 13th, 2019 by

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued

Authenticity is Key for Brands During the Government Shutdown

January 10th, 2019 by

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

December 3rd, 2018 by

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued

University of Maryland Backs into a Decent Crisis Solution

November 1st, 2018 by

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of the few correct notes sounded during a crisis that centered on the death of student and athlete Jordan McNair. The… Continued

Here’s Where Communicators are Hoping to Invest More Resources

October 24th, 2018 by

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued

USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement

October 17th, 2018 by

With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued

Is Amazon’s $15 Wage More Than Good PR?

October 3rd, 2018 by

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We listened to our critics, thought hard about what we wanted to do and decided we want to lead,” Amazon… Continued

The PR Implications of Judge Kavanaugh’s Situation

September 17th, 2018 by

News broke this weekend when Supreme Court nominee Judge Brett Kavanaugh’s heretofore-anonymous accuser, Dr. Christine Blasey Ford, came forward alleging Kavanaugh attempted to sexually assault her when the two were at a party in high school. This makes the likelihood that he’ll be approved for a lifetime appointment as a Supreme Court justice more precarious… Continued

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

July 25th, 2018 by

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued

The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy

July 23rd, 2018 by

“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued