PR News Blogger Network

Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

July 3rd, 2019 by

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned. One recent example is Ticketmaster. After a much-publicized… Continued

From Media Royalty, Career Advice for PR Pros in the Margins

June 27th, 2019 by

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens of hands went up—most of them women.  Conference attendees were responding to a question from Joanna Coles, producer, author, journalist… Continued

Pride Month: PR’s Work for LGBTQ Equality Is Never Over

May 30th, 2019 by

Pride Month is not just a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs and where Don’t Ask Don’t Tell forced those who wished to serve their country to hide their identities. It’s also a reminder that we still have a long way to go to true equality. And PR needs to be at the forefront of those efforts.

Empowering Activists to Carry Your Message

May 17th, 2019 by

My off-hours are spent volunteering as an activist for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives (TransAlt). At the start, I figured it’d be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. And while those elements are minor parts of a volunteer activist’s… Continued

Branding Lessons from Marvel Studios’ Mythology Marketing

April 25th, 2019 by

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate water cooler conversations, and 11 years of Marvel Studios superhero titles (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative… Continued

PR Tips for Alexa’s Human Listeners

April 12th, 2019 by

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. “This information,” Amazon tells Bloomberg, “helps… Continued

PRNEWS and the Industry Are at an Inflection Point—What’s Next?

April 9th, 2019 by

We at PRNEWS have two main priorities: community and education. As the industry evolves, we don’t just record these changes, but identify the opportunities for PR’s growth. And we seek to grow with PR by building strong relationships with our community and responding to your needs. To that end, I’d like to invite you to join us. Talk to us. Let’s have a call or a lunch. Tell us what’s on your mind. As content director, my number one goal is to give you insights and education that help you excel and that elevate the profession.

The Bottom Line on The Top Women in PR? Kick-Ass

January 28th, 2019 by

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued

How the U.K. and U.S. Differ in Their Treatment of Influencers

January 24th, 2019 by

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. “More civilized” isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

January 13th, 2019 by

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued