PR News Blogger Network

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The PR Implications of Judge Kavanaugh’s Situation

September 17th, 2018 by

News broke this weekend when Supreme Court nominee Judge Brett Kavanaugh’s heretofore-anonymous accuser, Dr. Christine Blasey Ford, came forward alleging Kavanaugh attempted to sexually assault her when the two were at a party in high school. This makes the likelihood that he’ll be approved for a lifetime appointment as a Supreme Court justice more precarious… Continued

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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

July 25th, 2018 by

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued

The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy

July 23rd, 2018 by

“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued

The Big Rethink for Communicators Ready for Real Change

June 11th, 2018 by

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued

The Message Behind ABC’s Cancellation of ‘Roseanne’

May 30th, 2018 by

After waiting about 24 hours, President Trump responded earlier today to ABC’s cancellation of “Roseanne” yesterday (May 29), tweeting, “Bob Iger of ABC called Valerie Jarrett to let her know that ‘ABC does not tolerate comments like those’ made by Roseanne Barr. Gee, he never called President Donald J. Trump to apologize for the HORRIBLE… Continued

Will You Be Ready When the President’s Words Move Your Market?

May 24th, 2018 by

Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S. automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued

Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises. Inside the enterprise, internal communications help shape a company’s culture. Communicators serve… Continued

Chart Porn and the PR Condition

April 23rd, 2018 by

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among PR News Measurement Conference attendees of the many… Continued

Mark Zuckerberg Offers a PR Lesson on Capitol Hill

April 11th, 2018 by

PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event. Yet this idea was the key to what made Facebook’s Tuesday afternoon so… Continued

YouTube Shooting Shows Brands Can Be Unwillingly Dragged Into a Crisis

April 4th, 2018 by

A few years back, the conventional wisdom was brands were better off staying as far away from social and political issues as possible. In many cases, it’s still the advice communicators and marketers advocate. For example,  in a survey of 360 chief marketing officers at for-profit companies released this week, fewer than 20% agreed it’s appropriate for… Continued