Stories by Steve Goldstein

Peter Falk and the Art of the Interview

June 27th, 2011 by

Some people are notoriously difficult interview subjects. They are known for being rude to journalists, and their public relations team covers for them, explaining, in not so many words, that Joe or Sally is an extremely busy person and you’re lucky to get them on the phone at all. And sometimes the journalist isn’t forewarned—he… Continued

The Collision of Customer Relations and Public Relations

June 20th, 2011 by

We were talking today to Paula Berg, digital media leader for Linhart PR, about how Twitter has blurred the line between customer relations and public relations. Berg, who made her name as a digital media leader at Southwest Airlines, was saying that anyone who is on the front lines of customer service with access to… Continued

How to Lose Credibility in Social Media the Easy Way

June 14th, 2011 by

Social media has made communication a little too easy, too fast, too dangerous. No, I’m not talking about inappropriate tweets and Facebook posts. I’m referring to the ease with which we can make honest mistakes in what we write in tweets and posts—typos and dropped words, for instance—and to the frequent absence of fact-checking. One… Continued

The Job Interview Isn’t Over Yet

February 26th, 2009 by

A journalist by training and for a good part of my career, I always enjoy interviewing job candidates. But it’s a completely different story when it comes to job candidates following up with a thank you note, post-interview. Currently we’re interviewing for a position for a sister brand of PR News. About half of these… Continued