Stories by Justin Joffe

How to Make A Branded Podcast That People Actually Listen To

August 22nd, 2019 by

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s underestimated demand for a popular dipping sauce, enraging thousands of its customers,” he wrote. “The twist? The hard-boiled investigator scrutinizing that sauce… Continued

Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

July 3rd, 2019 by

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned. One recent example is Ticketmaster. After a much-publicized… Continued

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

June 6th, 2019 by

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York in August, featuring 60+ acts on three stages that includes newer artists and legacy Woodstock veterans. Under the… Continued

Branding Lessons from Marvel Studios’ Mythology Marketing

April 25th, 2019 by

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate water cooler conversations, and 11 years of Marvel Studios superhero titles (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative… Continued