Stories by Diane Schwartz

Flack, Flak — Which Do You Prefer?

October 15th, 2008 by

It’s time for another sad story. At first blush, you might think I’m talking about AIG, because it is irresistible to report that after getting egg-faced over the $400kexecutive retreat in the midst of being handed a $122.5 billion government lifeline, four executives from the insurance giant went on an $87,000 partridge hunt last week.… Continued

Anti-Social Media

October 1st, 2008 by

Do people really like being social? At Rosh Hashana services yesterday, the rabbi asked everyone in the congregation to take a few minutes to introduce themselves to the people in front of them, behind them, next to them, etc.  This, was a way of getting people to open up, break the ice. It was a… Continued

What type of PR could $700 billion buy?

September 25th, 2008 by

I am not necessarily a numbers gal, but it’s safe to say that $700 billion is a lot of money. If Henry Paulson decided to allot let’s say even a measly $1 billion to your communications budget, how would you spend it — and it has to be spent on PR, not on mainstream stuff… Continued

My name is not Charlie and I don’t work there

September 17th, 2008 by

This is not breaking news, nor is it coverage of the Wall Street meltdown or the Sarah Palin moose-dressing media extravaganza. This is a PR 101 story/quick rant — and it’s old news. Every now and then (5 to 10 times a week) I get a call from an account executive or intern who is… Continued

Search Mishap Spills $1b in Value from United

September 9th, 2008 by

It’s been said many times that Google is the defacto reputation management system for your brand. And it’s surprising when a reporter doesn’t know how to use the search engine correctly. The domino effect one reporter had on the stock of United Airlines yesterday is a case in point. The airline’s shares fell from $12… Continued

‘Oh, We Can Do That…And That’

August 5th, 2008 by

Al Riese’s article this week at adage.com on “The Pitfalls of Branding” should be a must-read to all PR execs. Or at least those who are creating new products, new practice areas and specialties as quickly as Fox launches a reality show. Riese’s article discusses the perils of mega-branding and line extensions that blur the… Continued

The one employee who brings in all the revenue

July 28th, 2008 by

Here at PR News (and our parent company Access Intelligence) we receive lots of email inquiries from PR professionals. Some are helpful, some are useless, some are neutral, some are spot-on. And some are just funny.  A few days ago, I received an email with the opening line — “Can you put me in touch… Continued

The thrills and chills of interviewing job candidates

February 20th, 2008 by

Most managers have had the experience of interviewing job candidates. We’re currently interviewing for an opening in our editorial department at one of PR News’ sister publications.  I must say, there are a lot of great candidates out there. For the most part. Then there are the foot-in-the-mouth candidates who clearly have read too many… Continued

Starbucks: Sticking to its Knitting?

January 31st, 2008 by

Starbucks just announced it’s ditching sales of warm breakfast sandwiches which might have been getting in the way of the addictive aroma of its coffee. And, after opening storefronts faster than you can say half-caf, half-decaf latte, it’s closing 100 lackluster stores. Back to the sandwiches: what makes Starbucks such a strong brand? Surely not… Continued

What Gives? Nonprofit Exec Stumbles Online

January 8th, 2008 by

Judgment – it’s in shorter supplier these days, thanks to the ease of non-stop posting (and posing on ) the Web. Case in point is the judgment of Holden Karnofsky, co-founder of nonprofit research org GiveWell. Karnofsky masked his identity on an industry web site soliciting suggestions from visitors on the best source for comparing… Continued